Choosing between Metricool and Sendible comes down to what you value most in a social media management tool. One leans heavily into data, competitor tracking, and ad management. The other builds its reputation on agency workflows, white-label options, and inbox management. Both have strengths worth considering — and trade-offs you should know about before committing.
Metricool leads with analytics, competitor tracking, and ad management across Google, Facebook, and TikTok. Sendible leads with inbox management, client dashboards, and white-label options. We compare what each tool does best — and what it charges for the privilege — so you can pick the right focus for your workflow. Comparing the full market? Browse all social media scheduling alternatives.
Both tools serve overlapping but distinct audiences. Understanding where each one excels — and where it falls short — will save you from committing to the wrong platform and having to migrate later.
Metricool vs Sendible at a Glance
| Feature | Metricool | Sendible |
|---|---|---|
| Starting Price | Free (1 brand, 50 posts/mo) | $29/mo (6 profiles, 1 user) |
| Free Plan | Yes | No (14-day trial) |
| Platforms | 9 | 10 |
| AI Tools | AI assistant | AI Assist (OpenAI-powered) |
| Analytics | Built-in (all plans) | 250+ report modules |
| Team Features | Limited | Approval workflows, client dashboards |
| G2 Rating | 4.5/5 (438 reviews) | 4.5/5 (899 reviews) |
| Best For | Data-driven marketers | Agencies and teams |
Metricool Overview
Metricool is an analytics-first social media management platform built for marketers who want deep visibility into performance metrics, competitor activity, and ad spend. It supports 9 platforms — Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, Pinterest, Threads, and Google Business — and offers a generous free plan for individual users.
Key features include SmartLinks for bio link management, competitor tracking for up to 100 competitors, ad management across Google, Facebook, TikTok, and Meta, and a built-in AI assistant for content suggestions. The platform also includes a content calendar, best time to post recommendations, custom reports, and a hashtag tracker.
Metricool's free plan includes 1 brand with 50 scheduled posts per month, which is enough to evaluate the platform before committing to a paid tier. The Starter plan at $22/month removes the post limit and expands to 5 brands, making it one of the most affordable ways to manage multiple accounts with analytics included.
The SmartLinks feature is worth highlighting — it lets you create custom landing pages from your social bio links, similar to Linktree but integrated directly into Metricool's analytics dashboard. This gives you click-through data alongside your other performance metrics.
Metricool is best suited for data-driven marketers and agencies that prioritize competitor intelligence and performance analytics over team collaboration features. Read real user reviews of Metricool from G2 and Trustpilot. Learn more in our Metricool alternatives overview.
Sendible Overview
Sendible is a social media management platform designed primarily for agencies and marketing teams. It supports 10 platforms — Facebook, Instagram, TikTok, X/Twitter, LinkedIn, Google Business, YouTube, WordPress, Threads, and Bluesky — though it notably lacks Pinterest support.
The platform offers unlimited scheduling on all plans, AI Assist powered by OpenAI, a Priority Inbox with sentiment analysis, approval workflows starting on the Traction plan, and white-label options as a paid add-on for Advanced plans and above. Additional features include Canva, Google Drive, Pexels, and Giphy integrations, bulk scheduling via CSV, Smart Queues, RSS auto-posting, over 250 report modules, and client dashboards.
Sendible enforces daily sending limits per platform, which helps prevent accounts from being flagged for spam-like behavior. All plans include unlimited scheduling into the future — the limits apply to how many posts go out per day, not how many you can queue.
The Priority Inbox deserves special mention. It uses sentiment analysis to surface urgent messages and negative comments, letting agencies respond to potential crises before they escalate. This feature alone can justify Sendible's premium over simpler scheduling tools.
Sendible is best suited for agencies and teams that need client management, white-label capabilities, and centralized inbox tools. Read real user reviews of Sendible from G2 and Trustpilot. See our full Sendible alternatives page for more options.
Both platforms cover the core social networks well, but their platform gaps reveal different priorities. Metricool's Pinterest support matters for visual brands, while Sendible's WordPress and Bluesky integration serves content marketers and early adopters.
Pricing Comparison
Metricool Pricing
| Plan | Price | Brands | Posts |
|---|---|---|---|
| Free | $0/mo | 1 | 50/mo |
| Starter | $22/mo | 5 | Unlimited |
| Advanced | $54/mo | 15 | Unlimited |
| Enterprise | $139/mo | 50 | Unlimited |
Metricool stands out with a functional free plan and competitive pricing for multi-brand management. The Starter plan at $22/month is one of the more affordable entry points in the market for managing up to 5 brands with unlimited posts. The Enterprise plan at $139/month supports up to 50 brands, which is competitive with Sendible's Scale plan at $199/month that covers 49 profiles. See the full Metricool pricing breakdown for details.
Sendible Pricing
| Plan | Price | Profiles | Users |
|---|---|---|---|
| Creator | $29/mo | 6 | 1 |
| Traction | $89/mo | 24 | 4 |
| Scale | $199/mo | 49 | 7 |
| Advanced | $299/mo | 100 | 20 |
| Enterprise | $750/mo | 400 | 80 |
Sendible's pricing includes user seats in each tier, which simplifies budgeting for teams. However, the jump from Creator ($29/mo) to Traction ($89/mo) is significant and unlocks critical features like approval workflows and client dashboards. The white-label add-on at $240/month on Advanced plans pushes the effective cost even higher for agencies that need branded client experiences. See the full Sendible pricing breakdown for details.
Price Verdict
Winner: Metricool. The free plan and $22/month Starter plan make Metricool substantially cheaper for individuals and small teams. Sendible's per-tier bundling is convenient for agencies, but you pay a premium for those collaboration features. At the enterprise level, Metricool's $139/month for 50 brands is also more competitive than Sendible's $199/month Scale plan for 49 profiles.
The pricing gap between these tools reflects their different target audiences. Metricool prices for individual marketers and small teams who need data. Sendible prices for agencies that need collaboration tools and client management infrastructure.
It is worth noting that neither tool offers a truly unlimited plan at any price point. Metricool caps at 50 brands, while Sendible's Enterprise plan tops out at 400 profiles. For very large operations, custom enterprise pricing may apply.
Feature Comparison
Scheduling & Publishing
| Feature | Metricool | Sendible |
|---|---|---|
| Unlimited Scheduling | Starter+ | All plans |
| Bulk Scheduling | Yes | Yes (CSV) |
| Auto-Scheduling | Best time to post | Smart Queues |
| RSS Auto-Posting | No | Yes |
| Content Calendar | Yes | Yes |
Winner: Sendible. Both tools handle scheduling well, but Sendible's Smart Queues, RSS auto-posting, and unlimited scheduling on every plan give it the edge for high-volume publishing.
AI Tools
| Feature | Metricool | Sendible |
|---|---|---|
| AI Content Assistant | Yes | Yes (OpenAI-powered) |
| AI Image Generation | No | No |
| AI Availability | All plans | All plans |
Winner: Tie. Both platforms include AI content assistance across all plans. Neither offers AI image generation. Sendible's OpenAI integration is slightly more established, but both serve similar needs. If AI image generation is important to your workflow, you will need to look at third-party tools or alternatives like PostPlanify.
Analytics & Reporting
| Feature | Metricool | Sendible |
|---|---|---|
| Built-in Analytics | All plans | All plans |
| Competitor Tracking | Up to 100 competitors | Limited |
| Ad Management | Google/Facebook/TikTok/Meta | No |
| Report Modules | Custom reports | 250+ modules |
| Hashtag Tracking | Yes | No |
Winner: Metricool. This is where Metricool shines. Competitor tracking for up to 100 accounts, ad management across major platforms, and hashtag tracking make it the clear winner for analytics-focused users.
Team Collaboration
| Feature | Metricool | Sendible |
|---|---|---|
| Approval Workflows | Limited | Traction+ ($89/mo) |
| Client Dashboards | No | Traction+ ($89/mo) |
| White-Label | No | Advanced+ (add-on $240/mo) |
| Multi-User Support | Limited | Built into all tiers |
Winner: Sendible. Agency-grade collaboration is Sendible's strength. Approval workflows, client dashboards, and white-label options make it far better suited for teams managing multiple clients. Metricool's collaboration features are limited and not designed for multi-client agency workflows.
Platform Support
| Platform | Metricool | Sendible |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | No | |
| Google Business | Yes | Yes |
| Threads | Yes | Yes |
| Bluesky | No | Yes |
| WordPress | No | Yes |
Winner: Tie. Metricool supports 9 platforms including Pinterest. Sendible supports 10 platforms including WordPress and Bluesky but lacks Pinterest. The winner depends on which platforms matter to your strategy.
The feature comparison reveals a clear pattern: Metricool wins on data and analytics, Sendible wins on team workflows and client management. Your choice should align with which category matters more to your daily operations.
One area where both tools fall short is AI image generation. Neither platform offers this capability, which means you will need separate tools like Canva or DALL-E for visual content creation unless you choose an alternative that includes it natively.
What Real Users Say
Metricool Reviews
- G2: 4.5/5 (438 reviews) — Users praise the analytics depth, competitor tracking, and clean interface. Some note the free plan limitations and occasional lag on large accounts.
- Trustpilot: 2.4/5 (33 reviews) — A small sample size with lower scores that point to customer support concerns and billing issues. As with many SaaS tools, Trustpilot tends to attract more dissatisfied users, so the G2 score is likely more representative.
Sendible Reviews
- G2: 4.5/5 (899 reviews) — Widely praised for its scheduling reliability, inbox management, and agency-friendly features. Some users report a learning curve when first configuring multi-client setups.
- Trustpilot: 2.3/5 (8 reviews) — An extremely small sample size of just 8 reviews makes this score unreliable. G2's larger dataset is a better indicator of user sentiment.
Review Verdict
Winner: Tie on G2. Inconclusive on Trustpilot. Both tools earn 4.5/5 on G2 with healthy review counts. Trustpilot scores are low for both, but sample sizes (33 and 8 respectively) are too small to draw meaningful conclusions.
User reviews across both platforms confirm the pattern we see in feature comparisons: users who need analytics praise Metricool, while users who need agency tools praise Sendible. Both have loyal user bases for good reason.
When evaluating reviews, pay close attention to reviewers whose use cases match yours. A five-star review from an agency user is more relevant to agency buyers, while a five-star review from a solo marketer is more relevant to individual users.
Who Should Use Metricool?
- You need deep analytics and competitor tracking across social platforms
- You manage ad campaigns on Google, Facebook, TikTok, or Meta and want a unified view
- You want a free plan to start before committing to paid features
- You prioritize data and reporting over team collaboration workflows
- You need Pinterest support for your social strategy
- You want affordable multi-brand management starting at $22/month
Explore more alternatives: Buffer vs Metricool, Hootsuite vs Metricool, Later vs Metricool, Metricool vs Publer, or browse all Metricool alternatives.
Who Should Use Sendible?
- You manage social media for multiple clients and need client dashboards
- You need approval workflows to control what gets published
- You want a unified inbox with sentiment analysis for community management
- You need white-label options to present reports under your own brand
- You want WordPress publishing alongside your social channels
- You prefer bundled user seats over per-user pricing
Explore more alternatives: Buffer vs Sendible, Hootsuite vs Sendible, Sprout Social vs Sendible, Agorapulse vs Sendible, or browse all Sendible alternatives.
Ultimately, the Metricool vs Sendible decision is not about which tool is better overall — it is about which tool aligns with your specific workflow, team structure, and growth trajectory.
If neither feels like a perfect fit, there are alternatives worth considering that combine elements of both approaches.
Analytics and Team Workflows in One Affordable Tool
Want Metricool's analytics depth and Sendible's team features without paying for both? PostPlanify includes analytics, team approval workflows, and unlimited scheduling starting at $19/month — giving you the essentials of both tools in one streamlined platform.
| Feature | Metricool | Sendible | PostPlanify |
|---|---|---|---|
| Starting Price | Free (limited) | $29/mo | $19/mo |
| Unlimited Scheduling | $22/mo (Starter) | All plans | All paid plans |
| AI Caption Generation | Yes | Yes (OpenAI) | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | No | Yes | Yes |
| Google Drive Import | No | Yes | Yes |
| Approval Workflows | Limited | $89/mo (Traction) | $99/mo (Premium) |
| Analytics | All plans | All plans | $99/mo (Premium) |
| Platforms | 9 | 10 | 9 |
| Unlimited Team Members | No | No | $99/mo (Premium) |
PostPlanify gives you unlimited scheduling and AI-powered captions starting at just $19/month, with AI image generation that neither Metricool nor Sendible offer. The Canva integration and Google Drive import let you work with assets you have already created, keeping your workflow efficient. When you are ready to scale, the Premium plan at $99/month unlocks unlimited accounts, unlimited team members, approval workflows, and analytics — all in one flat price with no hidden add-ons.
See all plans on the PostPlanify pricing page.
Try PostPlanify free for 7 days and see how it compares to both Metricool and Sendible.
The three-way comparison above shows how PostPlanify fills the gap between Metricool's analytics focus and Sendible's agency features, while keeping pricing simpler than both.
FAQ
Is Metricool better than Sendible for analytics?
Yes. Metricool is the stronger analytics platform with competitor tracking for up to 100 accounts, hashtag tracking, ad management across Google, Facebook, TikTok, and Meta, and custom reporting. Sendible offers over 250 report modules but lacks the competitor intelligence and ad management features that define Metricool's analytics-first approach.
Does Sendible have a free plan?
No. Sendible offers a 14-day free trial but does not have a permanent free plan. Metricool offers a free tier with 1 brand and 50 posts per month, making it the better option if you need a no-cost starting point.
Which tool supports more social media platforms?
Sendible supports 10 platforms including WordPress and Bluesky. Metricool supports 9 platforms including Pinterest. Sendible lacks Pinterest support, while Metricool lacks WordPress and Bluesky support. Choose based on which platforms are critical to your strategy.
Can Sendible manage ad campaigns like Metricool?
No. Metricool includes ad management for Google, Facebook, TikTok, and Meta campaigns, allowing you to track spend and performance alongside organic content. Sendible does not offer any ad management features. If paid social advertising is a core part of your workflow, Metricool is the only choice between these two.
Which tool is better for agencies?
Sendible is better for agencies. It includes client dashboards, approval workflows, white-label options, and a Priority Inbox with sentiment analysis — all essential for managing multiple clients at scale. Metricool focuses more on analytics, competitor tracking, and individual brand management rather than multi-client workflows.
Is there a cheaper alternative to both Metricool and Sendible?
Yes. PostPlanify starts at $19/month with unlimited scheduling and AI caption generation. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics, making it competitive with both Metricool and Sendible at a lower price point.
Does Metricool offer white-label reports?
No. Metricool does not offer white-label reporting. Sendible offers white-label as a paid add-on ($240/month) on Advanced plans and above. If branding reports under your agency name is important, Sendible is the better option.
How reliable are the Trustpilot scores for these tools?
Neither tool has a reliable Trustpilot score. Metricool has 33 reviews (2.4/5) and Sendible has only 8 reviews (2.3/5). These sample sizes are too small to draw firm conclusions. G2 ratings — 4.5/5 for both tools with 438 and 899 reviews respectively — are far more representative of actual user satisfaction. When evaluating social media management tools, always prioritize review platforms with larger sample sizes for a more accurate picture.
