Planable and Tailwind are built for entirely different workflows. Planable is a collaboration-first platform with unlimited users, structured approval workflows, and support for 9 platforms. Tailwind is a visual content tool designed for Pinterest and Instagram creators, featuring SmartSchedule, design templates, and e-commerce store integrations.
Planable excels at team collaboration — unlimited users, approval chains, and mockup previews across 9 platforms. Tailwind excels at Pinterest growth — SmartSchedule, SmartLoop, and visual design tools for creators and e-commerce sellers. These tools rarely compete for the same buyer, but when they do, the decision hinges on whether you need team workflows or Pinterest optimization. Comparing the full market? Browse all social media scheduling alternatives.
Planable vs Tailwind at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Planable | Tailwind |
|---|---|---|
| Starting Price | $0 (Free, 50 lifetime posts) | $0/mo (Free, 5 posts/mo) |
| Free Plan | Yes (50 lifetime posts, 4 pages) | Yes (3 accounts, 1 user, 5 posts/mo) |
| Platforms Supported | 9 | 3 (Pinterest, Instagram, Facebook) |
| Unlimited Scheduling | Enterprise only | Max plan only ($99.99/mo) |
| AI Tools | AI caption/hashtag generator | Ghostwriter AI, Tailwind Create |
| AI Image Generation | No | No |
| Bulk Scheduling | No | Yes (bulk uploads) |
| Team Collaboration | Free plan (unlimited users) | Max ($99.99/mo, 5 users) |
| Approval Workflows | All plans | No |
| Social Inbox | $9/workspace/mo add-on | No |
| Analytics | $14/workspace/mo add-on | Basic (all plans) |
| Content Integrations | Canva | Canva (paid plans), Tailwind Create |
| G2 Rating | 4.6/5 (937 reviews) | 4.3/5 (141 reviews) |
| Trustpilot Rating | 4.5/5 (69 reviews) | 3.5/5 (302 reviews) |
| Best For | Teams needing unlimited users + approvals | Pinterest-focused creators, e-commerce sellers |
Planable Overview
Planable is a social media collaboration platform built around visual content previews, structured approval workflows, and unlimited team members on every plan. It focuses on making the content review and approval process seamless for teams and agencies.
Planable supports 9 platforms: Facebook, Instagram, X/Twitter (paid plans only), LinkedIn, TikTok, YouTube, Pinterest, Google Business, and Threads.
Key features:
- Unlimited users on all plans (including Free)
- Approval workflows with multi-level review chains
- Mockup previews showing exactly how posts will appear
- AI caption and hashtag generator
- Canva integration for in-app design
- Universal Content for non-social content planning
- Shareable client review links
- Mobile app and unlimited media storage
Planable is designed for marketing teams and agencies that need structured content approval workflows with visual previews before publishing. Read real user reviews of Planable from G2 and Trustpilot.
Tailwind Overview
Tailwind is a social media scheduling and design tool built primarily for Pinterest and Instagram marketers. It combines SmartSchedule for optimal posting times, Ghostwriter AI for caption generation, and Tailwind Create for designing visual content with templates.
Tailwind supports 3 platforms: Pinterest, Instagram, and Facebook. It does not support X/Twitter, LinkedIn, TikTok, YouTube, Threads, Bluesky, or Google Business.
Key features:
- SmartSchedule for optimal posting times
- Ghostwriter AI for captions and descriptions
- Tailwind Create design tool with templates
- Tailwind Communities for collaborative content sharing
- Smart.bio link-in-bio tool
- SmartLoop for evergreen content resharing
- E-commerce integrations (Shopify, WooCommerce, Squarespace, WordPress)
- Browser extensions and mobile app
Tailwind is designed for Pinterest-focused creators, e-commerce sellers, and visual content marketers who prioritize Pinterest and Instagram growth. Read real user reviews of Tailwind from G2 and Trustpilot.
Pricing Comparison
Planable charges per workspace with unlimited users but caps posts on lower plans. Tailwind uses tiered pricing with post and account caps. Both offer free plans with major limitations.
Planable Pricing
Planable uses per-workspace pricing with unlimited users included on every plan. See the full Planable pricing breakdown for details.
| Plan | Price | Posts | Pages | Users | Key Features |
|---|---|---|---|---|---|
| Free | $0 | 50 lifetime | 4 | Unlimited | Basic scheduling, no X/Twitter |
| Basic | $39/workspace/mo | 60/mo | 4 | Unlimited | All platforms, approval workflows |
| Pro | $59/workspace/mo | 150/mo | 10 | Unlimited | More pages, priority support |
| Enterprise | Custom | Unlimited | Custom | Unlimited | Custom onboarding, dedicated support |
Add-ons:
- Analytics: $14/workspace/mo
- Engagement inbox: $9/workspace/mo
Example costs:
- 1 workspace on Basic = $39/month (unlimited users)
- 1 workspace on Pro with analytics = $73/month
- 2 workspaces on Pro with all add-ons = $164/month
Tailwind Pricing
Tailwind uses tiered pricing with post limits and account caps. Intro pricing is available for the first billing cycle, with renewal prices listed below. See the full Tailwind pricing breakdown for details.
| Plan | Price | Posts | Accounts | Users | Key Features |
|---|---|---|---|---|---|
| Free | $0/mo | 5/mo | 3 (1 per platform) | 1 | 5 AI credits, 5 designs, basic analytics |
| Pro | $29.99/mo | 150/mo | 3 | 1 | Ghostwriter AI, Tailwind Create, Canva integration |
| Advanced | $54.99/mo | 300/mo | 6 | 2 | More posts and accounts |
| Max | $99.99/mo | Unlimited | 9 | 5 | Unlimited posts, all features |
Intro pricing available: Pro $24.99, Advanced $49.99, Max $94.99 for the first billing cycle.
Example costs:
- Solo Pinterest creator on Pro = $29.99/month
- Small team (2 users, 6 accounts) = $54.99/month
- Larger team (5 users, 9 accounts) = $99.99/month
Price Verdict
It depends entirely on your use case. Tailwind Pro at $29.99/month is cheaper than Planable Basic at $39/month — but Tailwind only supports 3 platforms, caps posts at 150/month, and limits you to 1 user. Planable Basic gives you unlimited users, approval workflows, and 9 platforms for 60 posts/month. For teams, Planable is the better value because unlimited users are included at no extra cost. For solo Pinterest creators, Tailwind is cheaper and purpose-built.
Feature Comparison
Scheduling & Publishing
| Feature | Planable | Tailwind |
|---|---|---|
| Unlimited scheduling | Enterprise only | Max only ($99.99/mo) |
| Post limits | 60-150/mo (Basic-Pro) | 5-300/mo (Free-Advanced) |
| Content calendar | Yes (visual calendar) | Yes |
| Bulk scheduling | No | Yes (bulk uploads) |
| Post preview/mockups | Yes (platform mockups) | Yes |
| SmartSchedule/Best time | No | Yes (SmartSchedule) |
| Evergreen resharing | No | Yes (SmartLoop) |
| Universal Content | Yes | No |
Winner: Depends on need. Tailwind offers more posts on lower plans (150-300/mo vs 60-150/mo), SmartSchedule, and SmartLoop for evergreen content. Planable offers platform-specific mockup previews and Universal Content for non-social planning. Neither offers unlimited scheduling on mid-tier plans.
AI Tools
| Feature | Planable | Tailwind |
|---|---|---|
| AI caption generation | Yes (AI generator) | Yes (Ghostwriter AI) |
| AI hashtag generation | Yes | No |
| AI design templates | No | Yes (Tailwind Create) |
| AI image generation | No | No |
Winner: Tailwind for creative output with Ghostwriter AI plus Tailwind Create design templates. Planable offers AI captions and hashtags but no visual design tool. Neither includes AI image generation.
Analytics & Reporting
| Feature | Planable | Tailwind |
|---|---|---|
| Built-in analytics | $14/workspace/mo add-on | Basic (all plans) |
| Export reports | Yes | No |
| Social inbox | $9/workspace/mo add-on | No |
| Client dashboards | No | No |
Winner: Tie — both are limited. Tailwind includes basic analytics on all plans at no extra cost. Planable charges $14/workspace/month for analytics but offers report exports. Neither tool has deep reporting, client dashboards, or advanced analytics.
Team Collaboration
| Feature | Planable | Tailwind |
|---|---|---|
| Unlimited users | Yes (all plans) | No (5 max on Max) |
| Approval workflows | All plans | No |
| Client review links | Yes (shareable links) | No |
| Mockup previews | Platform-specific mockups | Basic |
| Media storage | Unlimited | Limited |
| User caps | Unlimited | 1-5 by plan |
Winner: Planable. Unlimited users on every plan, approval workflows from day one, shareable client review links, and platform-specific mockup previews. Tailwind has no approval workflows, no client features, and caps at 5 users on its most expensive plan.
Platform Support
| Platform | Planable | Tailwind |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes (paid only) | No |
| Yes | No | |
| TikTok | Yes | No |
| YouTube | Yes | No |
| Google Business | Yes | No |
| Threads | Yes | No |
Winner: Planable. With 9 platforms vs Tailwind's 3, Planable covers X/Twitter, LinkedIn, TikTok, YouTube, Google Business, and Threads. Both support Pinterest, Instagram, and Facebook. Planable restricts X/Twitter to paid plans.
What Real Users Say
Planable Reviews
G2: 4.6/5 (937 reviews) — Users highlight the visual content previews, approval workflows, unlimited users, and clean interface. Common complaints include post limits on lower plans, analytics being an add-on, and the 50-post lifetime cap on the free plan.
Trustpilot: 4.5/5 (69 reviews) — An unusually strong Trustpilot rating for a social media tool. Positive reviews praise the collaboration features and responsive customer support.
Tailwind Reviews
G2: 4.3/5 (141 reviews) — Users praise SmartSchedule, Pinterest-specific features, and the design tools. Common complaints include limited platform support, post caps on lower plans, and pricing for what you get.
Trustpilot: 3.5/5 (302 reviews) — A mixed score. Positive reviewers praise the Pinterest scheduling features. Negative reviewers cite auto-renewal frustrations, limited platform support, and declining feature quality.
Review Verdict
Planable leads on both review platforms. On G2, Planable scores 4.6/5 (937 reviews) vs Tailwind's 4.3/5 (141 reviews) — a higher rating with nearly 7x the review volume. On Trustpilot, Planable scores 4.5/5 (69 reviews) vs Tailwind's 3.5/5 (302 reviews). Planable's Trustpilot score is among the best in the social media tool category. Planable has the clearly stronger review profile across both platforms.
Who Should Use Planable?
If Planable is on your shortlist, you may also want to see our top alternatives to Planable before committing. Also compare Planable with Buffer, Later, Hootsuite, and Metricool.
Planable is the better choice if you:
- Need unlimited users on every plan without per-seat pricing
- Require approval workflows with multi-level review chains for team content
- Want shareable client review links for external stakeholder feedback
- Need 9-platform support including X/Twitter, LinkedIn, TikTok, and YouTube
- Prefer pixel-perfect mockup previews showing how posts appear on each platform
- Are an agency or large team where Tailwind's 5-user cap would be limiting
Who Should Use Tailwind?
If Tailwind is on your shortlist, you may also want to see our top alternatives to Tailwind before committing. Also compare Tailwind with Later, Metricool, Publer, and Agorapulse.
Tailwind is the better choice if you:
- Are a Pinterest-first creator building a visual content strategy around Pinterest discovery
- Sell products through Shopify, WooCommerce, or Squarespace and need native e-commerce integrations
- Want SmartSchedule to automatically optimize your Pinterest posting times
- Need Tailwind Create for designing pins and visual content with ready-made templates
- Use SmartLoop to keep top-performing evergreen content in rotation on Pinterest
- Only post to Pinterest, Instagram, and Facebook and do not need team approval workflows
Team Scheduling That Scales Without Compromise
Planable charges per workspace with post caps and analytics add-ons. Tailwind covers only 3 platforms with no approval workflows. PostPlanify includes 9-platform support, unlimited scheduling on all paid plans, AI caption and image generation, and team features starting at $19/month — combining Planable's collaboration breadth with none of Tailwind's platform limitations.
| Feature | Planable | Tailwind | PostPlanify |
|---|---|---|---|
| Starting Price | $39/workspace/mo | $29.99/mo (Pro) | $19/mo flat |
| Platforms Supported | 9 | 3 | 9 |
| Unlimited Scheduling | Enterprise only | Max only ($99.99/mo) | All paid plans |
| AI Caption Generation | Yes | Yes (Ghostwriter AI) | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | Yes | Yes (paid plans) | Yes |
| Google Drive Import | No | No | Yes |
| Approval Workflows | All plans | No | $99/mo (Premium) |
| Analytics | $14/workspace/mo | Basic only | $99/mo (Premium) |
| Unlimited Team Members | Yes (all plans) | $99.99/mo (5 users) | $99/mo (Premium) |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — features that require custom Enterprise pricing on Planable or are entirely unavailable on Tailwind. See all plans on the PostPlanify pricing page.
Try PostPlanify free for 7 days
FAQ
Is Tailwind cheaper than Planable?
For solo users, yes. Tailwind Pro costs $29.99/month vs Planable Basic at $39/month. However, Tailwind only supports 3 platforms with 1 user, while Planable supports 9 platforms with unlimited users. For teams, Planable's unlimited user model makes it cheaper per person than Tailwind's user-capped plans.
Does Tailwind have approval workflows?
No. Tailwind does not offer approval workflows at any plan level. Planable includes approval workflows on all plans, including the free tier, with multi-level review chains and shareable client review links.
Which supports more social platforms?
Planable supports 9 platforms including X/Twitter, LinkedIn, TikTok, YouTube, Google Business, and Threads. Tailwind supports only 3: Pinterest, Instagram, and Facebook. Both support Pinterest — but Planable covers 6 additional platforms.
Does Planable support Pinterest?
Yes. Planable supports Pinterest as one of its 9 platforms. This is a key overlap with Tailwind — both tools can schedule Pinterest content, but Planable adds 8 more platforms and team collaboration features.
Which is better for Pinterest marketing?
Tailwind is the stronger Pinterest tool with SmartSchedule, SmartLoop for evergreen content, Tailwind Communities for content sharing, SmartPin, and e-commerce integrations. Planable supports Pinterest scheduling but lacks Pinterest-specific optimization features.
Can I use Planable and Tailwind together?
You could use Planable for multi-platform team scheduling and Tailwind for Pinterest-specific optimization, but managing two tools adds cost and complexity. PostPlanify supports Pinterest and 8 other platforms with team features in one tool.
Which has better user reviews?
Planable leads on both platforms: 4.6/5 on G2 (937 reviews) vs Tailwind's 4.3/5 (141 reviews), and 4.5/5 on Trustpilot (69 reviews) vs Tailwind's 3.5/5 (302 reviews). Planable has the stronger review profile by a wide margin.
Can I switch from Tailwind to Planable?
Yes. Reconnect your Pinterest, Instagram, and Facebook accounts in Planable and add 6 additional platforms. You will gain unlimited users, approval workflows, mockup previews, and 9-platform support. You will lose SmartSchedule, SmartLoop, Tailwind Create, Tailwind Communities, Smart.bio, and e-commerce integrations.
