SocialPilot and Planable both serve agencies and marketing teams, but they approach the job from opposite ends. SocialPilot is built around bulk scheduling, white-label reports, and scaling content across dozens of client accounts. Planable is built around visual content previews, unlimited users, and structured approval workflows.
SocialPilot offers bulk scheduling and white-label reports for agencies at mid-range pricing. Planable offers unlimited users and best-in-class approval workflows per workspace. Two agency tools with very different pricing models and feature priorities — we compare which set of trade-offs works better for your agency. Comparing the full market? Browse all social media scheduling alternatives.
SocialPilot vs Planable at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | SocialPilot | Planable |
|---|---|---|
| Starting Price | $30/mo (1 user) | $0 (Free, 50 lifetime posts) |
| Free Plan | No (14-day trial) | Yes (50 lifetime posts, 4 pages) |
| Platforms Supported | 11 | 9 |
| Unlimited Scheduling | Yes (all plans) | Enterprise only |
| AI Tools | AI Pilot (captions + images) | AI caption/hashtag generator |
| AI Image Generation | Yes (AI Pilot) | No |
| Bulk Scheduling | Yes (500 posts via CSV) | No |
| Team Collaboration | Standard ($50/mo, 3 users) | Free plan (unlimited users) |
| Approval Workflows | Yes (all plans) | All plans |
| Social Inbox | Yes (Standard+) | $9/workspace/mo add-on |
| White Label Reports | Yes (Premium+) | No |
| Analytics | Yes (all plans) | $14/workspace/mo add-on |
| G2 Rating | 4.5/5 (841 reviews) | 4.6/5 (937 reviews) |
| Trustpilot Rating | 2.4/5 (33 reviews) | 4.5/5 (69 reviews) |
| Best For | Agencies managing many client accounts | Teams needing unlimited users + approvals |
SocialPilot Overview
SocialPilot is a social media scheduling and management platform built for agencies and teams managing large volumes of content across many client accounts. It focuses on bulk publishing, AI-powered content creation, white-label reporting, and scalable client workflows.
SocialPilot supports 11 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Bluesky, and VK.
Key features:
- Bulk scheduling up to 500 posts via CSV upload
- AI Pilot for caption and image generation (credit-based)
- White-label reports (Premium+ at $100/mo)
- Client management and approval workflows
- Social inbox (Standard+)
- Content library, RSS automation, and URL shortener
- Review management for local businesses
SocialPilot is designed for agencies that prioritize content volume, client management, and cost-effective scaling. Read real user reviews of SocialPilot from G2 and Trustpilot.
Planable Overview
Planable is a social media collaboration platform built around visual content previews, structured approval workflows, and unlimited team members on every plan. It focuses on making the content review and approval process seamless for teams and agencies.
Planable supports 9 platforms: Facebook, Instagram, X/Twitter (paid plans only), LinkedIn, TikTok, YouTube, Pinterest, Google Business, and Threads.
Key features:
- Unlimited users on all plans (including Free)
- Approval workflows with multi-level review chains
- Mockup previews showing exactly how posts will appear
- AI caption and hashtag generator
- Canva integration for in-app design
- Universal Content for non-social content planning
- Shareable client review links
- Mobile app and unlimited media storage
Planable is designed for marketing teams and agencies that need structured content approval workflows with visual previews before publishing. Read real user reviews of Planable from G2 and Trustpilot.
Pricing Comparison
SocialPilot uses tiered pricing with user and account caps. Planable charges per workspace with unlimited users but capped posts on lower plans. The pricing models reward different usage patterns — SocialPilot favors volume, Planable favors collaboration.
SocialPilot Pricing
SocialPilot uses tiered pricing based on accounts, users, and AI credits. See the full SocialPilot pricing breakdown for details.
| Plan | Price | Accounts | Users | AI Credits | Key Features |
|---|---|---|---|---|---|
| Essentials | $30/mo | 7 | 1 | 500 | Scheduling, content library, RSS automation |
| Standard | $50/mo | 15 | 3 | 1,000 | Social inbox, client approval, first comment |
| Premium | $100/mo | 25 | 6 | 5,000 | White-label reports, review management |
| Ultimate | $200/mo | 50 | Unlimited | Unlimited | All features, priority support |
Example costs:
- 1 user with 7 accounts = $30/month
- 3 users with 15 accounts = $50/month
- 6 users with 25 accounts + white label = $100/month
- Unlimited users with 50 accounts = $200/month
Planable Pricing
Planable uses per-workspace pricing with unlimited users included on every plan. See the full Planable pricing breakdown for details.
| Plan | Price | Posts | Pages | Users | Key Features |
|---|---|---|---|---|---|
| Free | $0 | 50 lifetime | 4 | Unlimited | Basic scheduling, no X/Twitter |
| Basic | $39/workspace/mo | 60/mo | 4 | Unlimited | All platforms, approval workflows |
| Pro | $59/workspace/mo | 150/mo | 10 | Unlimited | More pages, priority support |
| Enterprise | Custom | Unlimited | Custom | Unlimited | Custom onboarding, dedicated support |
Add-ons:
- Analytics: $14/workspace/mo
- Engagement inbox: $9/workspace/mo
Example costs:
- 1 workspace on Basic = $39/month (unlimited users)
- 1 workspace on Pro with analytics + inbox = $82/month
- 3 workspaces on Pro with all add-ons = $246/month
Price Verdict
SocialPilot is cheaper for agencies managing many accounts. SocialPilot Premium at $100/month gives you 25 accounts, 6 users, white-label reports, and built-in analytics. Comparable Planable coverage would require multiple Pro workspaces at $59/month each plus analytics add-ons. However, Planable wins on user limits — unlimited users vs SocialPilot's 1-6 cap (unless you pay $200/month for Ultimate). For agencies with large teams but fewer client accounts, Planable's per-workspace model can be more economical.
Feature Comparison
Scheduling & Publishing
| Feature | SocialPilot | Planable |
|---|---|---|
| Unlimited scheduling | Yes (all plans) | Enterprise only |
| Post limits | Unlimited | 60-150/mo (Basic-Pro) |
| Bulk scheduling | Yes (500 posts via CSV) | No |
| Content calendar | Yes | Yes (visual calendar) |
| Content library | Yes | No |
| RSS automation | Yes | No |
| Post preview/mockups | Basic | Yes (platform mockups) |
| First comment scheduling | Yes (Standard+) | No |
Winner: SocialPilot for scheduling power. Unlimited posts on all plans, 500-post bulk upload via CSV, RSS automation, and first comment scheduling give SocialPilot a clear edge for volume-focused agencies. Planable caps posts at 60-150/month on most plans.
AI Tools
| Feature | SocialPilot | Planable |
|---|---|---|
| AI caption generation | Yes (AI Pilot) | Yes (AI generator) |
| AI image generation | Yes (AI Pilot) | No |
| AI hashtag generation | No | Yes |
| AI credit limits | 500-Unlimited by plan | Unlimited |
| Multi-language AI | Yes | No |
Winner: SocialPilot. AI Pilot includes both caption and image generation with multi-language support. Planable offers AI captions and hashtags but no image generation. SocialPilot's credit-based system may limit usage on lower plans (500 credits on Essentials).
Analytics & Reporting
| Feature | SocialPilot | Planable |
|---|---|---|
| Built-in analytics | Yes (all plans) | $14/workspace/mo add-on |
| White-label reports | Yes (Premium+, $100/mo) | No |
| Client-facing reports | Yes (PDF export) | No |
| Review management | Yes (Premium+) | No |
| Social inbox | Yes (Standard+) | $9/workspace/mo add-on |
Winner: SocialPilot. Analytics included on all plans, white-label reports on Premium, and review management for local businesses. Planable charges analytics as an add-on and has no white-label reporting at any tier — a significant gap for agencies.
Team Collaboration
| Feature | SocialPilot | Planable |
|---|---|---|
| Unlimited users | Ultimate ($200/mo) | Yes (all plans) |
| Approval workflows | All plans | All plans |
| Client review links | No | Yes (shareable links) |
| Client management | Yes (dedicated tools) | Via workspaces |
| Mockup previews | Basic | Platform-specific mockups |
| User caps | 1-6 (Essentials-Premium) | Unlimited |
Winner: Planable for user access and visual collaboration. Unlimited users on every plan, shareable client review links, and platform-specific mockup previews make Planable stronger for team-heavy workflows. SocialPilot caps users at 1-6 on most plans.
Platform Support
| Platform | SocialPilot | Planable |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes (paid only) |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business | Yes | Yes |
| Threads | Yes | Yes |
| Bluesky | Yes | No |
| VK | Yes | No |
Winner: SocialPilot. With 11 platforms vs Planable's 9, SocialPilot covers Bluesky and VK. Planable restricts X/Twitter to paid plans only.
What Real Users Say
SocialPilot Reviews
G2: 4.5/5 (841 reviews) — Users highlight the affordable pricing, bulk scheduling power, and easy client management. Common complaints focus on limited analytics depth on lower plans and occasional UI quirks.
Trustpilot: 2.4/5 (33 reviews) — Mixed Trustpilot rating with complaints about customer support responsiveness and feature limitations on lower-tier plans.
Planable Reviews
G2: 4.6/5 (937 reviews) — Users highlight the visual content previews, approval workflows, unlimited users, and clean interface. Common complaints include post limits on lower plans, analytics being an add-on, and the 50-post lifetime cap on the free plan.
Trustpilot: 4.5/5 (69 reviews) — An unusually strong Trustpilot rating for the social media tool category. Positive reviews praise the collaboration features and customer support quality.
Review Verdict
Planable leads on both review platforms. On G2, Planable scores 4.6/5 (937 reviews) vs SocialPilot's 4.5/5 (841 reviews) — similar volume but a slightly higher rating. The Trustpilot gap is dramatic: Planable at 4.5/5 (69 reviews) vs SocialPilot at 2.4/5 (33 reviews). SocialPilot's lower Trustpilot score suggests customer support and plan limitations frustrate some users. Planable has the stronger overall review profile.
Who Should Use SocialPilot?
If SocialPilot is on your shortlist, you may also want to see our top alternatives to SocialPilot before committing. Also compare SocialPilot with Buffer, Hootsuite, Later, and Sendible.
SocialPilot is the better choice if you:
- Are an agency managing 15-50 client accounts and need volume scheduling
- Need bulk scheduling of 500 posts via CSV upload for content-heavy workflows
- Want white-label reports for branded client deliverables
- Need AI image generation alongside caption generation (AI Pilot)
- Require built-in analytics without add-on fees on every plan
- Want Bluesky or VK support (Planable does not cover these)
Who Should Use Planable?
If Planable is on your shortlist, you may also want to see our top alternatives to Planable before committing. Also compare Planable with Buffer, Hootsuite, Loomly, and Agorapulse.
Planable is the better choice if you:
- Need unlimited users on every plan without per-seat costs
- Require visual mockup previews showing exactly how posts appear on each platform
- Want shareable client review links for stakeholder feedback without adding users
- Need Universal Content planning for non-social content alongside social posts
- Prefer Canva integration with unlimited media storage
- Are a team-heavy agency where user-based pricing would be prohibitive
Bulk Scheduling and Team Features, One Flat Price
SocialPilot caps users per plan and charges for white-label access. Planable includes unlimited users but charges per workspace with analytics add-ons. PostPlanify offers unlimited scheduling, AI tools, and unlimited team members on the Premium plan at $99/month — flat pricing that grows with your agency.
| Feature | SocialPilot | Planable | PostPlanify |
|---|---|---|---|
| Starting Price | $30/mo | $39/workspace/mo | $19/mo flat |
| Unlimited Accounts | $200/mo (50 accounts) | Enterprise (custom) | $99/mo (Premium) |
| Unlimited Team Members | $200/mo (Ultimate) | Yes (all plans) | $99/mo (Premium) |
| AI Caption Generation | Yes (AI Pilot) | Yes | Yes |
| AI Image Generation | Yes (AI Pilot) | No | Yes |
| Canva Integration | Yes | Yes | Yes |
| Google Drive Import | No | No | Yes |
| Approval Workflows | All plans | All plans | $99/mo (Premium) |
| White Label Reports | $100/mo (Premium) | No | Planned |
| Analytics | All plans | $14/workspace/mo | $99/mo (Premium) |
| Platforms Supported | 11 | 9 | 9 |
| Unlimited Scheduling | All plans | Enterprise only | All paid plans |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — features that cost $200/month on SocialPilot Ultimate or require custom Enterprise pricing on Planable. See all plans on the PostPlanify pricing page.
Try PostPlanify free for 7 days
FAQ
Is SocialPilot cheaper than Planable?
For agencies needing analytics and many accounts, yes. SocialPilot Essentials starts at $30/month with 7 accounts and built-in analytics. Comparable Planable setup (1 workspace + analytics add-on) costs $53/month. However, Planable includes unlimited users on all plans, while SocialPilot caps users at 1-6 on most tiers.
Does Planable have bulk scheduling?
No. Planable does not support bulk scheduling via CSV upload. SocialPilot allows bulk uploading of up to 500 posts at once — a major advantage for agencies managing high-volume content calendars.
Which has better white-label features?
SocialPilot wins for white-label capabilities. It offers white-label reports on the Premium plan ($100/month) with branded PDF exports for clients. Planable does not offer white-label reporting at any tier.
Does SocialPilot have a free plan?
No. SocialPilot offers a 14-day free trial but no permanent free plan. Planable's free plan includes 50 lifetime posts, 4 social pages, and unlimited users — useful for testing the platform with your team, but the 50-post lifetime cap means it is not viable for ongoing use.
Which has better AI tools?
SocialPilot's AI Pilot includes both caption and image generation with multi-language support, using a credit-based system (500 to unlimited credits by plan). Planable offers AI caption and hashtag generation with no credit limits but does not include AI image generation. For AI-powered content creation, SocialPilot has the edge.
Which supports more social platforms?
SocialPilot supports 11 platforms including Bluesky and VK. Planable supports 9 platforms and restricts X/Twitter to paid plans. For most agencies focused on major platforms, both have adequate coverage, but SocialPilot has wider reach.
Can I switch from SocialPilot to Planable?
Yes. Reconnect your social accounts in Planable and begin scheduling. You will gain unlimited users and visual mockup previews. You will lose bulk scheduling, white-label reports, AI image generation, RSS automation, Bluesky/VK support, and built-in analytics (analytics is an add-on on Planable).
Which has better user reviews?
Planable leads overall. On G2, Planable scores 4.6/5 (937 reviews) vs SocialPilot's 4.5/5 (841 reviews). On Trustpilot, the gap is significant: Planable at 4.5/5 (69 reviews) vs SocialPilot at 2.4/5 (33 reviews). Planable's consistently high ratings across both platforms give it the stronger review profile.
