CoSchedule and Planable both revolve around content calendars and team collaboration, but they come from very different directions. CoSchedule started as a marketing calendar with social scheduling layered on top. Planable was built from day one as a social content collaboration platform with approval workflows at its core.
Both tools center around content calendars and team workflows, but CoSchedule is a marketing calendar with social scheduling built in, while Planable is a social content collaboration platform with approval workflows at its core. Two calendar-first tools with very different audiences — we compare which delivers more for your specific needs. Comparing the full market? Browse all social media scheduling alternatives.
CoSchedule vs Planable at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | CoSchedule | Planable |
|---|---|---|
| Starting Price | $0/mo (Free Calendar) | $0 (Free, 50 lifetime posts) |
| Free Plan | Yes (1 user, 2 profiles, 15 posts/mo) | Yes (50 lifetime posts, 4 pages) |
| Platforms Supported | 6 | 9 |
| Unlimited Scheduling | No (15-unlimited by plan) | No (60-unlimited by plan) |
| AI Tools | Headline Analyzer | AI caption/hashtag generator |
| AI Image Generation | No | No |
| Bulk Scheduling | No | No |
| Team Collaboration | Social Calendar ($19/mo per user) | Free plan (unlimited users) |
| Approval Workflows | Agency Calendar ($49/mo per user) | All plans |
| Social Inbox | No | $9/workspace/mo add-on |
| Analytics | Basic | $14/workspace/mo add-on |
| Content Integrations | WordPress, HubSpot | Canva |
| G2 Rating | 4.4/5 (251 reviews) | 4.6/5 (937 reviews) |
| Trustpilot Rating | No Trustpilot presence | 4.5/5 (69 reviews) |
| Best For | Content marketers, bloggers | Teams needing approval workflows |
CoSchedule Overview
CoSchedule is a marketing calendar platform that includes social media scheduling as part of a broader content marketing workflow. It integrates with WordPress and HubSpot, making it popular with content marketers and bloggers who want to plan blog posts and social promotions in one place.
CoSchedule supports 6 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, and Threads. It does not support TikTok, YouTube, Google Business, or Bluesky.
Key features:
- Marketing calendar with drag-and-drop scheduling
- ReQueue for automated social resharing
- Headline Analyzer for optimizing post and blog titles
- WordPress and HubSpot integrations
- Task management and team assignments
- Social campaign templates
CoSchedule is best suited for content marketers and bloggers who need a centralized marketing calendar that ties blog publishing to social promotion. Read real user reviews of CoSchedule on G2.
Planable Overview
Planable is a social media collaboration platform built around visual content previews, structured approval workflows, and unlimited team members on every plan. It focuses on making the content review and approval process seamless for teams and agencies.
Planable supports 9 platforms: Facebook, Instagram, X/Twitter (paid plans only), LinkedIn, TikTok, YouTube, Pinterest, Google Business, and Threads.
Key features:
- Unlimited users on all plans (including Free)
- Approval workflows with multi-level review chains
- Mockup previews showing exactly how posts will appear
- AI caption and hashtag generator
- Canva integration for in-app design
- Universal Content for non-social content planning
- Shareable client review links
- Mobile app and unlimited media storage
Planable is designed for marketing teams and agencies that need structured content approval workflows with visual previews before publishing. Read real user reviews of Planable from G2 and Trustpilot.
Pricing Comparison
CoSchedule charges per user across all plans. Planable charges per workspace with unlimited users included — two fundamentally different models that affect cost depending on team size.
CoSchedule Pricing
CoSchedule uses per-user pricing with plan tiers that add features and profile limits. See the full CoSchedule pricing breakdown for details.
| Plan | Price | Profiles | Users | Key Features |
|---|---|---|---|---|
| Free Calendar | $0/mo | 2 | 1 | 15 posts/mo, basic calendar |
| Social Calendar | $19/mo per user | 5 | Per user | Unlimited posts, ReQueue, analytics |
| Agency Calendar | $49/mo per user | 10 | Per user | Approval workflows, client calendars, team assignments |
Example costs:
- Solo marketer on Social Calendar = $19/month
- 3-person team on Social Calendar = $57/month
- 5-person agency on Agency Calendar = $245/month
Planable Pricing
Planable uses per-workspace pricing with unlimited users included on every plan. See the full Planable pricing breakdown for details.
| Plan | Price | Posts | Pages | Users | Key Features |
|---|---|---|---|---|---|
| Free | $0 | 50 lifetime | 4 | Unlimited | Basic scheduling, no X/Twitter |
| Basic | $39/workspace/mo | 60/mo | 4 | Unlimited | All platforms, approval workflows |
| Pro | $59/workspace/mo | 150/mo | 10 | Unlimited | More pages, priority support |
| Enterprise | Custom | Unlimited | Custom | Unlimited | Custom onboarding, dedicated support |
Add-ons:
- Analytics: $14/workspace/mo
- Engagement inbox: $9/workspace/mo
Example costs:
- 1 workspace on Basic = $39/month (unlimited users)
- 1 workspace on Pro with analytics = $73/month
- 2 workspaces on Pro with all add-ons = $164/month
Price Verdict
It depends on team size. For solo users, CoSchedule's Social Calendar at $19/month is cheaper than Planable's Basic at $39/month. But CoSchedule's per-user pricing adds up fast — a 5-person team on Agency Calendar costs $245/month, while a single Planable Pro workspace serves unlimited users for $59/month. Planable's model rewards large teams; CoSchedule's model rewards small ones.
Feature Comparison
Scheduling & Publishing
| Feature | CoSchedule | Planable |
|---|---|---|
| Unlimited scheduling | Social Calendar+ | Basic+ (60-150 posts/mo) |
| Content calendar | Yes (marketing calendar) | Yes (social calendar) |
| ReQueue (auto-reshare) | Yes | No |
| Post preview/mockups | No | Yes (platform mockups) |
| Universal Content | No | Yes |
| Best time to post | No | No |
| First comment scheduling | No | No |
Winner: Depends on use case. CoSchedule's ReQueue and marketing calendar are better for content marketers who reshare evergreen posts. Planable's mockup previews and Universal Content are better for teams that need pixel-perfect approval before publishing.
AI Tools
| Feature | CoSchedule | Planable |
|---|---|---|
| AI caption generation | No | Yes (AI generator) |
| AI hashtag generation | No | Yes |
| Headline Analyzer | Yes | No |
| AI image generation | No | No |
Winner: Planable. Planable offers AI caption and hashtag generation for social posts. CoSchedule's Headline Analyzer is useful for blog titles but does not generate social captions.
Analytics & Reporting
| Feature | CoSchedule | Planable |
|---|---|---|
| Built-in analytics | Social Calendar+ | $14/workspace/mo add-on |
| Report exports | Yes | Yes |
| Social inbox | No | $9/workspace/mo add-on |
Winner: CoSchedule — analytics are included in paid plans rather than charged as an add-on. However, neither tool offers advanced analytics comparable to dedicated reporting platforms.
Team Collaboration
| Feature | CoSchedule | Planable |
|---|---|---|
| Unlimited users | No (per-user pricing) | Yes (all plans) |
| Approval workflows | Agency Calendar ($49/user/mo) | All plans |
| Client review links | No | Yes (shareable links) |
| Task assignments | Yes | No |
| Mockup previews | No | Yes |
Winner: Planable. Unlimited users on every plan, approval workflows included from the start, and shareable client review links make Planable the stronger collaboration tool. CoSchedule requires the $49/user/month Agency Calendar for approvals.
Platform Support
| Platform | CoSchedule | Planable |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes (paid only) |
| Yes | Yes | |
| TikTok | No | Yes |
| YouTube | No | Yes |
| Yes | Yes | |
| Google Business | No | Yes |
| Threads | Yes | Yes |
| Bluesky | No | No |
Winner: Planable. With 9 platforms vs CoSchedule's 6, Planable covers TikTok, YouTube, and Google Business — three major channels that CoSchedule does not support. Note that X/Twitter on Planable requires a paid plan.
What Real Users Say
CoSchedule Reviews
G2: 4.4/5 (251 reviews) — Users praise the marketing calendar, ReQueue automation, and WordPress integration. Common complaints include limited social platform support, dated UI, and the per-user pricing model that gets expensive for teams.
CoSchedule does not have a Trustpilot presence, so there are no Trustpilot reviews to reference for this tool.
Planable Reviews
G2: 4.6/5 (937 reviews) — Users highlight the visual content previews, approval workflows, unlimited users, and clean interface. Common complaints include post limits on lower plans, analytics being an add-on, and the 50-post lifetime cap on the free plan.
Trustpilot: 4.5/5 (69 reviews) — A strong Trustpilot rating, unusual in the social media tool space. Positive reviews praise the collaboration features and customer support. The relatively small review count means the score may shift over time.
Review Verdict
Planable leads on both review platforms. On G2, Planable scores 4.6/5 (937 reviews) vs CoSchedule's 4.4/5 (251 reviews) — with nearly 4x the review volume. On Trustpilot, Planable holds a strong 4.5/5 while CoSchedule has no Trustpilot presence at all. Planable's review profile is significantly stronger overall.
Who Should Use CoSchedule?
If CoSchedule is on your shortlist, you may also want to see our top alternatives to CoSchedule before committing. Also compare CoSchedule with Buffer, Hootsuite, Later, and Sendible.
CoSchedule is the better choice if you:
- Are a content marketer or blogger who ties social posts to blog publishing
- Need WordPress or HubSpot integration for a unified content workflow
- Want ReQueue to automatically reshare evergreen content
- Use the Headline Analyzer to optimize blog titles and subject lines
- Have a small team (1-3 users) where per-user pricing stays manageable
- Primarily post to Facebook, Instagram, X/Twitter, LinkedIn, and Pinterest
Who Should Use Planable?
If Planable is on your shortlist, you may also want to see our top alternatives to Planable before committing. Also compare Planable with Buffer, Later, Loomly, and Sendible.
Planable is the better choice if you:
- Need unlimited users on every plan without per-seat costs
- Require approval workflows with visual mockup previews before publishing
- Want shareable client review links for external feedback without adding users
- Need TikTok, YouTube, or Google Business support (CoSchedule lacks these)
- Use Canva for content creation and want in-app integration
- Are an agency or large team where per-user pricing would be prohibitive
One Calendar for Everything
CoSchedule's per-user pricing adds up for teams. Planable's per-workspace model adds up for agencies. PostPlanify offers a visual content calendar with unlimited scheduling, AI tools, and team workflows starting at $19/month — with unlimited team members on Premium at $99/month.
| Feature | CoSchedule | Planable | PostPlanify |
|---|---|---|---|
| Starting Price | $19/mo per user | $39/workspace/mo | $19/mo flat |
| Unlimited Users | No (per-user) | Yes (all plans) | $99/mo (Premium) |
| Unlimited Scheduling | Social Calendar+ | Enterprise only | All paid plans |
| AI Caption Generation | No | Yes | Yes |
| AI Image Generation | No | No | Yes |
| Canva Integration | No | Yes | Yes |
| Google Drive Import | No | No | Yes |
| Approval Workflows | $49/mo per user | All plans | $99/mo (Premium) |
| Analytics | Included (paid) | $14/workspace/mo | $99/mo (Premium) |
| Platforms Supported | 6 | 9 | 9 |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — features that require $245/month for a 5-person CoSchedule Agency team or $73+/month per Planable workspace with add-ons. See all plans on the PostPlanify pricing page.
Try PostPlanify free for 7 days
FAQ
Is CoSchedule cheaper than Planable?
For solo users, yes. CoSchedule's Social Calendar costs $19/month per user vs Planable's Basic at $39/month per workspace. But for teams of 3+, Planable is cheaper because it includes unlimited users — a 5-person team on CoSchedule's Agency Calendar costs $245/month, while Planable Pro serves unlimited users for $59/month per workspace.
Does CoSchedule have a free plan?
Yes. CoSchedule offers a Free Calendar with 1 user, 2 social profiles, and 15 posts per month. Planable also has a free plan with 50 lifetime posts, 4 social pages, and unlimited users — but posts are capped at 50 total, not per month.
Which has better approval workflows?
Planable wins for approval workflows. Approvals are included on all Planable plans (including Free) with visual mockup previews and shareable client review links. CoSchedule only offers approval workflows on the Agency Calendar at $49/month per user.
Does CoSchedule support TikTok or YouTube?
No. CoSchedule supports 6 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, and Threads. It does not support TikTok, YouTube, Google Business, or Bluesky. If you need TikTok or YouTube scheduling, Planable or PostPlanify are better options.
Can I use Planable for free?
Yes, but with limitations. Planable's free plan includes 50 lifetime posts, 4 social pages, unlimited users, and no X/Twitter support. Once you hit 50 posts, you must upgrade. CoSchedule's free plan offers 15 posts per month (renewable) but limits you to 1 user and 2 profiles.
Does CoSchedule have a Trustpilot page?
No. CoSchedule does not have a Trustpilot presence. Its primary review platform is G2, where it holds a 4.4/5 rating from 251 reviews. Planable has both G2 (4.6/5, 937 reviews) and Trustpilot (4.5/5, 69 reviews) profiles.
Which is better for agencies?
Planable is better for agencies. Unlimited users, approval workflows, shareable client review links, and per-workspace pricing make it purpose-built for agency workflows. CoSchedule's per-user pricing and limited platform support (6 vs 9) make it less suitable for agencies managing multiple clients.
Can I switch from CoSchedule to Planable?
Yes. Reconnect your social accounts in Planable and begin scheduling. You will gain TikTok, YouTube, and Google Business support plus unlimited users. You will lose WordPress/HubSpot integration and ReQueue automation. Planable's free plan lets you test before committing to a paid workspace.
