Later and Sendible occupy the same software category but serve fundamentally different audiences. One is designed around visual content planning for creators on Instagram and TikTok. The other is built for agencies juggling client accounts, approval chains, and branded reports. Choosing between them means understanding what kind of social media management you actually need.
Later is purpose-built for visual-first creators on Instagram and TikTok. Sendible is purpose-built for agencies managing dozens of client accounts with approvals and white-label dashboards. Same category, completely different audiences. We compare features, pricing, and reviews to help you decide which direction fits. Comparing the full market? Browse all social media scheduling alternatives.
Later vs Sendible at a Glance
| Category | Later | Sendible |
|---|---|---|
| Starting Price | $25/mo (Starter) | $29/mo (Creator) |
| Free Plan | No (14-day trial) | No (14-day free trial) |
| Platforms Supported | 8 | 10 |
| Unlimited Scheduling | Scale ($110/mo) | All plans |
| AI Tools | AI content tools (credit-based) | AI Assist (OpenAI-powered) |
| AI Image Generation | No | No |
| Bulk Scheduling | No | CSV bulk scheduling |
| Team Collaboration | Growth+ ($50/mo) | Traction+ ($89/mo) |
| Approval Workflows | No | Traction+ ($89/mo) |
| Analytics | Starter+ | All plans (250+ modules) |
| G2 Rating | 4.5/5 (347 reviews) | 4.5/5 (899 reviews) |
| Trustpilot Rating | 1.3/5 (329 reviews) | 2.3/5 (8 reviews) |
| Best For | Visual-first Instagram/TikTok creators | Agencies and teams |
Later Overview
Later started as an Instagram-first scheduling tool and has grown into a visual content platform for creators and small businesses. It supports 8 platforms: Instagram, Facebook, LinkedIn, Pinterest, X/Twitter, TikTok, YouTube, and Threads.
Key features include a visual content calendar optimized for drag-and-drop planning, AI content tools that run on a credit-based system (5 to 100 credits per month depending on plan), Link in Bio for driving traffic from social profiles, a social inbox on Growth plans and above, UGC collection on Growth plans and above, Smart Scheduling with Future Trends for optimal posting times, and competitive benchmarking on the Scale plan.
Later limits posts per profile on Starter (30/profile) and Growth (180/profile) plans, with unlimited posts available only on Scale ($110/mo). Later offers a 14-day free trial on all plans, with pricing starting at $25/month for the Starter plan (1 Social Set, 30 posts per profile, 5 AI credits) and scaling to $110/month for Scale (6 Social Sets, unlimited posts, 100 AI credits).
Later's visual-first approach makes it ideal for Instagram and TikTok creators who prioritize aesthetic grid planning and content discovery. For a deeper look, visit our Later review and alternatives. Read real user reviews of Later from G2 and Trustpilot.
Sendible Overview
Sendible is an agency-oriented social media management platform that combines scheduling, inbox management, and client reporting into bundled tiers. It supports 10 platforms: Facebook, Instagram, TikTok, X/Twitter, LinkedIn, Google Business, YouTube, WordPress, Threads, and Bluesky. Pinterest is not supported.
Key features include unlimited scheduling on every plan, AI Assist powered by OpenAI available on all plans, a Priority Inbox with sentiment analysis, approval workflows starting at Traction ($89/mo), white-label dashboards available on Advanced plans and above ($240/mo add-on), Canva/Google Drive/Pexels/Giphy integrations, bulk scheduling via CSV, Smart Queues for content recycling, RSS auto-posting, over 250 report modules, and client dashboards on Traction and above. Sendible enforces daily sending limits across all plans to maintain account health.
Sendible also provides a 14-day free trial. Unlike Later, Sendible imposes no post limits or AI credit restrictions on any plan. The Creator plan at $29/month covers 6 profiles for a single user, while the Traction plan at $89/month opens up team collaboration with 4 users and 24 profiles. For larger operations, the Enterprise plan supports 80 users and 400 profiles at $750/month.
Sendible is built for agencies and marketing teams that manage multiple brands from a single dashboard. For more information, see our Sendible review and alternatives. Read real user reviews of Sendible from G2 and Trustpilot.
Pricing Comparison
Later Pricing
See the full Later pricing breakdown for details.
| Plan | Price | Social Sets | Users | Posts per Profile |
|---|---|---|---|---|
| Starter | $25/mo | 1 (8 profiles) | 1 | 30 |
| Growth | $50/mo | 2 | 2 | 180 |
| Scale | $110/mo | 6 | 4 | Unlimited |
Later uses "Social Sets" as its unit of measurement, where each Social Set contains up to 8 profiles. The Starter plan limits you to 30 posts per profile, which can feel restrictive for active accounts. AI credits range from 5 (Starter) to 100 (Scale) per month.
Sendible Pricing
See the full Sendible pricing breakdown for details.
| Plan | Price | Profiles | Users |
|---|---|---|---|
| Creator | $29/mo | 6 | 1 |
| Traction | $89/mo | 24 | 4 |
| Scale | $199/mo | 49 | 7 |
| Advanced | $299/mo | 100 | 20 |
| Enterprise | $750/mo | 400 | 80 |
Sendible bundles profiles and users into each tier with unlimited scheduling on every plan. There are no post limits or AI credit caps — every plan includes full access to AI Assist and unlimited content scheduling.
Price Verdict
Later is slightly cheaper at entry level, but Sendible offers more value per dollar. Later's Starter plan ($25/mo) costs $4 less than Sendible's Creator plan ($29/mo), but Later caps you at 30 posts per profile and 5 AI credits. Sendible's Creator plan includes unlimited scheduling and full AI Assist access. At the team level, Later's Scale plan ($110/mo for 4 users) is cheaper than Sendible's Traction ($89/mo for 4 users), but Sendible includes approval workflows, client dashboards, and 250+ report modules that Later does not offer at any tier.
Feature Comparison
Scheduling & Publishing
| Feature | Later | Sendible |
|---|---|---|
| Unlimited Scheduling | Scale only ($110/mo) | All plans |
| Bulk Scheduling | No | CSV bulk scheduling |
| Content Calendar | Visual (drag-and-drop) | Yes |
| Smart Queues | Smart Scheduling | Smart Queues |
| RSS Auto-Posting | No | Yes |
| First Comment | Yes | Yes |
| Post Limits | 30-180 per profile | None |
Winner: Sendible. Unlimited scheduling on all plans, no post caps, CSV bulk scheduling, and RSS auto-posting give Sendible a clear advantage. Later's 30-post limit on the Starter plan is a significant restriction for active brands.
AI Tools
| Feature | Later | Sendible |
|---|---|---|
| AI Caption Generation | Credit-based (5-100/mo) | AI Assist (OpenAI, unlimited) |
| AI Image Generation | No | No |
| AI Content Ideas | Yes (credit-based) | No |
| Future Trends | Smart Scheduling | No |
| Included On | All plans (limited credits) | All plans (unlimited) |
Winner: Sendible. While Later offers interesting features like Future Trends, its credit-based AI system (as few as 5 credits/month on Starter) is far more restrictive than Sendible's unlimited AI Assist powered by OpenAI.
Analytics & Reporting
| Feature | Later | Sendible |
|---|---|---|
| Post Analytics | Starter+ | All plans |
| Report Modules | Basic | 250+ modules |
| Competitive Benchmarking | Scale only | No |
| Client Dashboards | No | Traction+ |
| UGC Analytics | Growth+ | No |
| Export Options | PDF, CSV |
Winner: Depends on focus. Later is better for creator-focused analytics like UGC tracking and competitive benchmarking (Scale plan). Sendible is better for comprehensive client reporting with 250+ modules and dedicated dashboards.
Team Collaboration
| Feature | Later | Sendible |
|---|---|---|
| Multi-User Access | Growth+ (2 users) | Traction+ (4 users) |
| Approval Workflows | No | Traction+ |
| Client Management | No | Traction+ |
| White-Label | No | Advanced+ ($240/mo add-on) |
| Unified Inbox | Growth+ | Priority Inbox (all plans) |
| Sentiment Analysis | No | Yes |
Winner: Sendible. Approval workflows, client management, white-label options, and a Priority Inbox with sentiment analysis make Sendible the far superior choice for team and agency collaboration. Later has no approval workflows at any tier.
Content & Creative Tools
| Feature | Later | Sendible |
|---|---|---|
| Visual Grid Planner | Yes | No |
| Link in Bio | Yes | No |
| UGC Collection | Growth+ | No |
| Canva Integration | No | Yes |
| Google Drive | No | Yes |
| Pexels/Giphy | No | Yes |
| Media Library | Yes | Yes |
Winner: Later for creators, Sendible for production. Later's visual grid planner, Link in Bio, and UGC collection tools are purpose-built for creator workflows. Sendible's Canva, Google Drive, and stock media integrations are better for content production at scale.
Platform Support
| Platform | Later | Sendible |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | No | |
| Threads | Yes | Yes |
| Bluesky | No | Yes |
| Google Business | No | Yes |
| WordPress | No | Yes |
Winner: Tie. Later supports 8 platforms with Pinterest, while Sendible supports 10 platforms with Google Business, Bluesky, and WordPress but lacks Pinterest. Both cover the major social networks, and the winner depends on which niche platforms matter to you.
What Real Users Say
Later Reviews
G2: 4.5/5 (347 reviews) — Later receives strong marks for its visual content calendar and Instagram-focused features. Users appreciate the drag-and-drop interface and Link in Bio tool. Common criticisms include post limits on lower plans and the credit-based AI system feeling restrictive.
Trustpilot: 1.3/5 (329 reviews) — Later's Trustpilot score is very low with a substantial sample of 329 reviews. Frequent complaints include billing issues, unexpected charges, difficulty canceling, and features being moved to higher tiers over time.
Sendible Reviews
G2: 4.5/5 (899 reviews) — Sendible matches Later's G2 rating with more than double the reviews. Users highlight the agency-friendly feature set, unlimited scheduling, and Priority Inbox as key strengths. Some reviewers mention occasional connection issues with social platforms.
Trustpilot: 2.3/5 (8 reviews) — Sendible has only 8 Trustpilot reviews, making this score unreliable as a quality indicator. The tiny sample size means a single positive or negative review can swing the rating significantly.
Review Verdict
Both tools share an identical 4.5 G2 rating, but Sendible has significantly more reviews (899 vs 347), giving its score more statistical reliability. On Trustpilot, Later's 1.3 score across 329 reviews is a serious warning sign, particularly around billing practices. Sendible's 2.3 Trustpilot score from only 8 reviews is not a meaningful comparison point.
The volume difference on Trustpilot is striking — Later has 329 reviews compared to Sendible's 8. This likely reflects Later's larger consumer-oriented user base being more active on Trustpilot, while Sendible's agency-focused users tend to leave reviews on professional platforms like G2. Overall, Sendible appears to generate fewer negative experiences.
Who Should Use Later?
If you are considering Later, also explore our Later alternatives page and see how Later compares to Buffer, Hootsuite, Metricool, and Sprout Social.
- Visual-first creators focused on Instagram and TikTok grid aesthetics
- Influencers who need a Link in Bio tool integrated with their scheduler
- Small businesses that rely heavily on Pinterest for discovery
- Content creators who want UGC collection and curation features
- Solo users who plan fewer than 30 posts per profile per month
- Brands that prioritize visual content calendar planning over agency tools
Who Should Use Sendible?
If you are considering Sendible, also explore our Sendible alternatives page and see how Sendible compares to Buffer, Hootsuite, Agorapulse, and Publer.
- Agencies managing multiple client accounts with approval requirements
- Teams that need unlimited scheduling without per-post caps
- Businesses requiring white-label reporting for client presentations
- Organizations that post to WordPress alongside social platforms
- Teams that want a Priority Inbox with sentiment analysis
- Users who need robust CSV bulk scheduling and RSS auto-posting
Create and Manage Without Compromise
Later limits your posts and AI credits. Sendible locks team features behind $89+/month tiers. PostPlanify includes unlimited scheduling, AI captions, AI image generation, and Canva integration on every paid plan — so you don't have to choose between creative freedom and management features.
| Feature | Later | Sendible | PostPlanify |
|---|---|---|---|
| Starting Price | $25/mo | $29/mo | $19/mo |
| Unlimited Scheduling | $110/mo (Scale) | All plans | All paid plans |
| AI Caption Generation | Credit-based (5-100/mo) | AI Assist (OpenAI) | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | No | Yes | Yes |
| Google Drive Import | No | Yes | Yes |
| Approval Workflows | No | $89/mo (Traction) | $99/mo (Premium) |
| Analytics | $25/mo (Starter) | All plans | $99/mo (Premium) |
| Platforms Supported | 8 | 10 | 9 |
PostPlanify starts at $19/month with unlimited scheduling, unlimited AI captions, AI image generation, and Canva integration included from day one. No credit limits, no post caps. The $99/month Premium plan adds unlimited accounts, unlimited team members, approval workflows, and analytics — everything you need to run a full content operation.
If you are tired of counting AI credits on Later or waiting to unlock team features on Sendible, PostPlanify removes those barriers from the start. See all plans on the PostPlanify pricing page. Start your free trial today.
Try PostPlanify free for 7 days
FAQ
Is Later or Sendible better for Instagram?
Later is better for Instagram if your priority is visual grid planning, UGC collection, and Link in Bio. Sendible is better if you need to manage Instagram alongside many other client accounts with approval workflows and reporting.
Does Later have a free plan?
No. Later discontinued its free plan and now offers a 14-day free trial. The Starter plan begins at $25/month with 30 posts per profile. Sendible also has no free plan, offering a 14-day trial with its Creator plan at $29/month.
Can Later handle agency workflows?
Not well. Later lacks approval workflows, client dashboards, white-label reporting, and robust multi-client management. It is designed for individual creators and small businesses, not agency operations. Sendible is significantly better for agency use cases.
Does Sendible support Pinterest?
No. Sendible does not support Pinterest, which is a notable gap for brands focused on visual discovery and product marketing. Later supports Pinterest on all plans, making it the better choice if Pinterest is central to your strategy.
Which tool has better AI features?
Sendible offers unlimited AI Assist powered by OpenAI on all plans. Later uses a credit-based system that caps AI usage at 5 credits on Starter and 100 on Scale. For users who rely heavily on AI-generated captions, Sendible's unlimited approach is more practical.
How do post limits work on Later?
Later's Starter plan allows 30 scheduled posts per social profile per month. The Growth plan increases this to 180 posts per profile. Only the Scale plan ($110/mo) offers unlimited posts. Sendible has no post limits on any plan.
Which platform has better customer support?
Based on review data, Sendible receives more consistent praise for support on G2. Later's 1.3 Trustpilot score with 329 reviews includes numerous complaints about billing issues and support responsiveness, which is a red flag worth considering.
Can I use both Later and Sendible together?
Technically yes, but it would be redundant and expensive. Both tools connect to the same social accounts and handle scheduling. Using both would create confusion around which tool is the source of truth for your content calendar.
Does Later offer white-label reporting?
No. Later does not offer white-label features on any plan. If you need branded reports for clients, Sendible's Advanced plan and above includes a white-label add-on for $240/month. Later is designed for individual creators, not agency client management.
Which tool is easier to learn?
Later has a simpler learning curve thanks to its visual-first interface and drag-and-drop calendar. Sendible has more features to explore, which means a slightly steeper onboarding process. Most users can get productive with either tool within a day or two.
