Publer and Tailwind approach social media scheduling from opposite directions. Publer covers 13 platforms with per-account pricing designed for broad reach on a budget. Tailwind focuses on just 3 platforms — Pinterest, Instagram, and Facebook — with visual marketing tools built specifically for creators and e-commerce sellers. The choice depends on whether you need platform breadth or platform depth.
Publer gives you the widest platform support in the scheduling space at one of the lowest price points. Tailwind trades that breadth for specialized Pinterest and Instagram tools like SmartSchedule, Tailwind Create, and Tailwind Communities that no general-purpose scheduler can match. If your audience lives on Pinterest, Tailwind is purpose-built for you. If you publish across many channels, Publer stretches further for less money. Comparing the full market? Browse all social media scheduling alternatives.
Publer vs Tailwind at a Glance
| Category | Publer | Tailwind |
|---|---|---|
| Starting Price | Free (3 accounts, 10 pending posts/acct) | Free (5 posts/mo, 3 accounts) |
| Free Plan | Yes | Yes |
| Platforms Supported | 13 | 3 (Pinterest, Instagram, Facebook) |
| Unlimited Scheduling | Yes (Professional+) | Max plan ($99.99/mo) |
| AI Tools | GPT-4 + DALL-E 3 (Business) | Ghostwriter AI |
| AI Image Generation | Yes (DALL-E 3, Business plan) | No (Tailwind Create for templates) |
| Bulk Scheduling | CSV import | Yes (bulk uploads) |
| Team Collaboration | Business plan | Max plan (5 users) |
| Approval Workflows | No | No |
| Social Inbox | No | No |
| Analytics | Business plan only | Basic (free), expanded on paid |
| G2 Rating | 4.7/5 (486 reviews) | 4.3/5 (141 reviews) |
| Best For | Budget-conscious multi-platform schedulers | Pinterest-focused creators, e-commerce sellers |
Publer Overview
Publer is a budget-friendly social media scheduling platform that supports an impressive 13 platforms. It focuses on affordable, per-account pricing with features like bulk CSV scheduling, RSS feeds, and AI-powered content generation on higher plans.
Publer supports 13 platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads, WordPress, Telegram, Mastodon, and Bluesky.
Key features:
- Per-account pricing starting at $5/month
- Bulk CSV scheduling and RSS feed automation
- GPT-4 and DALL-E 3 AI tools (Business plan)
- Canva and VistaCreate integration
- Watermark and signature features
- Content recycling
- Link-in-bio pages
- Browser extension
Publer is popular among freelancers, solo creators, and small businesses who need to schedule across many platforms without overspending. Read real user reviews of Publer from G2 and Trustpilot.
Tailwind Overview
Tailwind is a visual marketing platform built specifically for Pinterest, Instagram, and Facebook. Its strength lies in tools designed for visual content creators and e-commerce sellers — SmartSchedule picks optimal posting times, Tailwind Create generates designs from templates, and Tailwind Communities enable collaborative content sharing among creators in the same niche.
Tailwind supports 3 platforms: Pinterest, Instagram, and Facebook. It does not support X/Twitter, LinkedIn, TikTok, YouTube, Threads, Bluesky, Google Business, WordPress, or Mastodon.
Key features:
- SmartSchedule for optimal posting times
- Ghostwriter AI for captions and descriptions
- Tailwind Create (design tool with templates)
- Tailwind Communities for collaborative sharing
- Smart.bio (link-in-bio tool)
- SmartLoop for evergreen content resharing
- Canva integration (paid plans)
- E-commerce integrations (Shopify, WooCommerce, Squarespace)
- Browser extensions and mobile app
Tailwind is best suited for Pinterest-focused creators, e-commerce sellers leveraging visual platforms, and content marketers who need design tools built into their scheduler. Read real user reviews of Tailwind from G2 and Trustpilot.
Pricing Comparison
Publer Pricing
Publer uses per-account pricing that scales incrementally. Each additional social account adds a small fee. See the full Publer pricing breakdown for details.
| Plan | Price | Accounts | Key Features |
|---|---|---|---|
| Free | $0/mo | 3 | 10 pending posts/account, no X/Twitter |
| Professional | From $5/mo (+$4/acct) | Scales | Unlimited scheduling, analytics, Canva |
| Business | From $10/mo (+$7/acct) | Scales | GPT-4, DALL-E 3, team collaboration, RSS |
Example costs:
- 5 accounts on Professional = $25/month
- 10 accounts on Professional = $45/month
- 10 accounts on Business = $80/month
Tailwind Pricing
Tailwind uses tiered pricing with post limits and account caps. Introductory pricing is available for the first billing cycle, after which renewal rates apply. See the full Tailwind pricing breakdown for details.
| Plan | Price (Renewal) | Posts/Month | Accounts | Users |
|---|---|---|---|---|
| Free | $0/mo | 5 | 3 (1 per platform) | 1 |
| Pro | $29.99/mo | 150 | 3 | 1 |
| Advanced | $54.99/mo | 300 | 6 | 2 |
| Max | $99.99/mo | Unlimited | 9 | 5 |
Intro pricing is available at $24.99 (Pro), $49.99 (Advanced), and $94.99 (Max) for the first billing cycle. The free plan includes 5 posts/month, 5 AI credits, 5 designs, 1 community, and basic analytics.
Price Verdict
Winner: Publer. Publer's per-account model is significantly cheaper for multi-platform scheduling. Managing 10 accounts on Publer's Professional plan costs approximately $45/month with unlimited scheduling. Tailwind's Pro plan at $29.99/month limits you to 3 accounts across only 3 platforms with 150 posts/month. For Pinterest-only users who need design tools, Tailwind's Pro plan delivers specialized value. But for general social media scheduling, Publer offers far more reach per dollar.
Feature Comparison
Scheduling & Publishing
| Feature | Publer | Tailwind |
|---|---|---|
| Unlimited scheduling | Yes (Professional+) | Max plan only ($99.99/mo) |
| SmartSchedule/auto-scheduling | Yes (auto-schedule) | Yes (SmartSchedule) |
| Bulk scheduling | CSV import | Bulk uploads |
| Content recycling | Yes | SmartLoop (evergreen resharing) |
| RSS feed automation | Yes (Business) | No |
| Content calendar | Yes | Yes |
| Watermarks | Yes | No |
Winner: Publer for volume and breadth, Tailwind for Pinterest optimization. Publer offers unlimited scheduling on Professional plans with CSV bulk imports and RSS automation. Tailwind's SmartSchedule and SmartLoop are optimized for Pinterest and Instagram engagement but cap post counts on lower tiers.
AI Tools
| Feature | Publer | Tailwind |
|---|---|---|
| AI caption generation | GPT-4 (Business) | Ghostwriter AI |
| AI image generation | DALL-E 3 (Business) | No |
| Design tool | No (Canva/VistaCreate integration) | Tailwind Create (built-in templates) |
| AI usage limits | Unlimited (Business) | 5 credits (Free), more on paid |
Winner: Publer for AI power, Tailwind for design. Publer's Business plan includes GPT-4 and DALL-E 3 with unlimited usage — no other tool in this comparison generates AI images. Tailwind Create offers a built-in design tool with templates that eliminates the need for separate design software, which is a unique advantage for visual content creators.
Analytics & Reporting
| Feature | Publer | Tailwind |
|---|---|---|
| Built-in analytics | Business plan only | Basic on all plans |
| Post performance | Business plan | Yes |
| Best time insights | No | SmartSchedule data |
| Competitor analysis | Business plan | No |
Winner: Tailwind for accessibility, Publer for depth. Tailwind includes basic analytics on all plans including the free tier. Publer restricts analytics to the Business plan but includes competitor analysis. Neither tool offers comprehensive reporting comparable to dedicated analytics platforms.
Team Collaboration
| Feature | Publer | Tailwind |
|---|---|---|
| Multi-user support | Business plan | Max plan (5 users) |
| Approval workflows | No | No |
| Client dashboards | No | No |
| Tailwind Communities | No | Yes (collaborative sharing) |
Winner: Tie — both are weak on collaboration. Neither tool offers approval workflows or client dashboards. Publer has limited multi-user support on Business. Tailwind caps users at 5 on the Max plan. Tailwind Communities offer a unique form of collaboration through content sharing groups, but this is not traditional team management.
Platform Support
| Platform | Publer | Tailwind |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Paid plans only | No |
| Yes | No | |
| TikTok | Yes | No |
| YouTube | Yes | No |
| Google Business | Yes | No |
| Threads | Yes | No |
| WordPress | Yes | No |
| Telegram | Yes | No |
| Mastodon | Yes | No |
| Bluesky | Yes | No |
Winner: Publer. With 13 supported platforms compared to Tailwind's 3, there is no contest on platform coverage. Tailwind only supports Pinterest, Instagram, and Facebook — missing every other major social network. If you need to post anywhere beyond those three platforms, Publer is the only option here.
What Real Users Say
Publer Reviews
- G2: 4.7/5 (486 reviews) — Users praise Publer for its affordability, broad platform support, and reliable scheduling. Common complaints include a dated interface and limited team collaboration features.
- Trustpilot: 4.8/5 (863 reviews) — Exceptionally strong rating with users highlighting the value for money, ease of use, and responsive customer support. One of the highest-rated social media tools on Trustpilot.
Tailwind Reviews
- G2: 4.3/5 (141 reviews) — Users appreciate Tailwind's Pinterest scheduling, SmartSchedule, and design tools. Common complaints include limited platform support, post caps on lower plans, and the learning curve for Tailwind Create.
- Trustpilot: 3.5/5 (302 reviews) — A mixed score with 302 reviews. Positive reviews praise Pinterest scheduling and content design features. Negative reviews cite platform limitations and pricing concerns after introductory rates expire.
Review Verdict
Winner: Publer. Publer leads on both review platforms — 4.7/5 vs 4.3/5 on G2 and 4.8/5 vs 3.5/5 on Trustpilot. Publer's Trustpilot score of 4.8 with 863 reviews is one of the strongest in the social media tool category. Tailwind's 302 Trustpilot reviews provide a meaningful sample, and the 3.5/5 score suggests mixed user satisfaction. Users love Publer for value and platform breadth; users appreciate Tailwind for Pinterest-specific tools but find it limiting beyond that niche.
Who Should Use Publer?
If Publer sounds right for you but you want to explore other options first, check out our best alternatives to Publer. You can also see how Publer stacks up against Buffer, Hootsuite, Later, and Sendible.
Publer is the better choice if you:
- Need to schedule across 13 platforms including X/Twitter, LinkedIn, TikTok, and YouTube
- Want the most affordable multi-platform scheduling with per-account pricing from $5/month
- Need AI image generation with DALL-E 3 on the Business plan
- Prefer bulk CSV scheduling and RSS feed automation for high-volume publishing
- Want a functional free plan to get started without a credit card
- Are a solopreneur or small business managing diverse social channels on a budget
Who Should Use Tailwind?
If Tailwind is on your shortlist, you may also want to see our top alternatives to Tailwind before committing. Also compare Tailwind with Buffer, Hootsuite, Later, and Metricool.
Tailwind is the better choice if you:
- Are a Pinterest-focused creator or marketer who needs optimized pin scheduling
- Run an e-commerce store on Shopify, WooCommerce, or Squarespace and sell via Pinterest
- Want built-in design tools (Tailwind Create) to generate visuals without separate software
- Need SmartLoop to automatically reshare evergreen Pinterest and Instagram content
- Value Tailwind Communities for collaborative content promotion with other creators
- Focus exclusively on Pinterest, Instagram, and Facebook and do not need other platforms
The Best of Both Worlds: Broad Reach With Smart Tools
Publer covers 13 platforms but locks AI behind Business. Tailwind has design tools but only supports 3 platforms. PostPlanify gives you 9 platforms, unlimited scheduling, and AI tools from $19/month — broad enough for multi-channel strategies, smart enough for visual content creators.
| Feature | Publer | Tailwind | PostPlanify |
|---|---|---|---|
| Starting Price | Free (limited) | Free (5 posts/mo) | $19/mo |
| Unlimited Scheduling | From $5/mo | $99.99/mo (Max) | All paid plans |
| AI Caption Generation | Business only | Ghostwriter AI | Yes (unlimited) |
| AI Image Generation | DALL-E 3 (Business) | No | Yes |
| Canva Integration | Yes | Paid plans | Yes |
| Google Drive Import | No | No | Yes |
| Approval Workflows | No | No | $99/mo (Premium) |
| Analytics | Business only | Basic (all plans) | $99/mo (Premium) |
| Platforms | 13 | 3 | 9 |
| Unlimited Team Members | No | No (5 max) | $99/mo (Premium) |
PostPlanify bridges the gap between Publer's platform breadth and Tailwind's creative tools. Starting at $19/month, you get unlimited scheduling across 9 platforms with AI-powered captions and image generation included — features that Publer restricts to Business and Tailwind does not offer at all. The Canva integration and Google Drive import streamline your content workflow. The Premium plan at $99/month adds unlimited accounts, unlimited team members, approval workflows, and analytics — team features that neither Publer nor Tailwind can match at any price point.
See all plans on the PostPlanify pricing page.
Try PostPlanify free for 7 days and discover a smarter way to manage your social media.
FAQ
Is Publer better than Tailwind for Pinterest?
Publer supports Pinterest scheduling on all plans, but it lacks Pinterest-specific tools. Tailwind was built for Pinterest with SmartSchedule, SmartLoop, Tailwind Communities, and pin-optimized analytics. For dedicated Pinterest marketing, Tailwind is the stronger choice. For Pinterest as part of a broader multi-platform strategy, Publer covers it alongside 12 other platforms.
Does Tailwind support X/Twitter or LinkedIn?
No. Tailwind only supports Pinterest, Instagram, and Facebook. It does not support X/Twitter, LinkedIn, TikTok, YouTube, Threads, Bluesky, Google Business, WordPress, or Mastodon. If you need any of these platforms, Publer or PostPlanify are better options.
Which tool has better AI features?
Publer's Business plan includes GPT-4 for content generation and DALL-E 3 for AI image creation with unlimited usage. Tailwind's Ghostwriter AI generates captions and descriptions, but there is no AI image generation. Publer wins on AI capability but locks it behind the Business tier.
Can Tailwind replace Publer for multi-platform scheduling?
No. Tailwind only supports 3 platforms, so it cannot replace Publer's 13-platform coverage. If you post to X/Twitter, LinkedIn, TikTok, YouTube, or any platform beyond Pinterest, Instagram, and Facebook, you need a different tool alongside or instead of Tailwind.
Which is cheaper for Pinterest-only users?
Both offer free plans. Tailwind's free plan gives 5 posts/month with basic Pinterest tools. Publer's free plan gives 10 pending posts per account across 3 accounts. For paid plans, Tailwind Pro at $29.99/month includes SmartSchedule and design tools optimized for Pinterest. Publer Professional starting at $5/month is cheaper but lacks Pinterest-specific features. The value depends on whether you need Pinterest optimization or just basic Pinterest scheduling.
How do Publer and Tailwind compare on user reviews?
Publer scores significantly higher on both platforms: 4.7/5 on G2 (486 reviews) vs Tailwind's 4.3/5 (141 reviews), and 4.8/5 on Trustpilot (863 reviews) vs Tailwind's 3.5/5 (302 reviews). Publer has both higher ratings and larger review volumes.
What is Tailwind Create?
Tailwind Create is a built-in design tool that generates custom visuals from templates. You input your brand colors, fonts, and photos, and Tailwind Create produces ready-to-post designs for Pinterest and Instagram. It is included on paid plans and offers 5 free designs on the free tier. This is a unique feature that no other social media scheduler offers natively.
Is there an alternative that combines broad platform support with design tools?
PostPlanify supports 9 platforms with unlimited scheduling and includes both AI caption generation and AI image generation starting at $19/month. Combined with its Canva integration, it offers creative tools and multi-platform reach that neither Publer nor Tailwind provide together. The Premium plan at $99/month adds team collaboration features that both tools lack.
