SocialPilot and Tailwind serve fundamentally different segments of the social media market. SocialPilot is an agency-grade scheduling platform with bulk publishing, white-label reports, and support for 11 platforms. Tailwind is a niche tool built for Pinterest and Instagram creators with design templates, e-commerce integrations, and community-based content sharing.
SocialPilot handles 500-post bulk uploads, white-label reporting, and 11-platform publishing for agencies. Tailwind handles SmartSchedule, visual design templates, and Pinterest-specific optimization for creators. The overlap between these two tools is surprisingly small — choosing one over the other depends entirely on whether you need agency-scale publishing or Pinterest-focused growth. Comparing the full market? Browse all social media scheduling alternatives.
SocialPilot vs Tailwind at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | SocialPilot | Tailwind |
|---|---|---|
| Starting Price | $30/mo (1 user) | $0/mo (Free) / $29.99/mo (Pro) |
| Free Plan | No (14-day trial) | Yes (3 accounts, 1 user, 5 posts/mo) |
| Platforms Supported | 11 | 3 (Pinterest, Instagram, Facebook) |
| Unlimited Scheduling | Yes (all plans) | Max plan only ($99.99/mo) |
| AI Tools | AI Pilot (captions + images) | Ghostwriter AI, Tailwind Create |
| AI Image Generation | Yes (AI Pilot) | No |
| Bulk Scheduling | Yes (500 posts via CSV) | Yes (bulk uploads) |
| Team Collaboration | Standard ($50/mo, 3 users) | Max ($99.99/mo, 5 users) |
| Approval Workflows | Yes (all plans) | No |
| Social Inbox | Yes (Standard+) | No |
| White Label Reports | Yes (Premium+) | No |
| Analytics | Yes (all plans) | Basic (all plans) |
| G2 Rating | 4.5/5 (841 reviews) | 4.3/5 (141 reviews) |
| Trustpilot Rating | 2.4/5 (33 reviews) | 3.5/5 (302 reviews) |
| Best For | Agencies managing many client accounts | Pinterest-focused creators, e-commerce sellers |
SocialPilot Overview
SocialPilot is a social media scheduling and management platform built for agencies and teams managing large volumes of content across many client accounts. It focuses on bulk publishing, AI-powered content creation, white-label reporting, and scalable client workflows.
SocialPilot supports 11 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Bluesky, and VK.
Key features:
- Bulk scheduling up to 500 posts via CSV upload
- AI Pilot for caption and image generation (credit-based)
- White-label reports (Premium+ at $100/mo)
- Client management and approval workflows
- Social inbox (Standard+)
- Content library, RSS automation, and URL shortener
- Review management for local businesses
SocialPilot is designed for agencies that prioritize content volume, client management, and cost-effective scaling. Read real user reviews of SocialPilot from G2 and Trustpilot.
Tailwind Overview
Tailwind is a social media scheduling and design tool built primarily for Pinterest and Instagram marketers. It combines SmartSchedule for optimal posting times, Ghostwriter AI for caption generation, and Tailwind Create for designing visual content with templates.
Tailwind supports 3 platforms: Pinterest, Instagram, and Facebook. It does not support X/Twitter, LinkedIn, TikTok, YouTube, Threads, Bluesky, or Google Business.
Key features:
- SmartSchedule for optimal posting times
- Ghostwriter AI for captions and descriptions
- Tailwind Create design tool with templates
- Tailwind Communities for collaborative content sharing
- Smart.bio link-in-bio tool
- SmartLoop for evergreen content resharing
- E-commerce integrations (Shopify, WooCommerce, Squarespace, WordPress)
- Browser extensions and mobile app
Tailwind is designed for Pinterest-focused creators, e-commerce sellers, and visual content marketers who prioritize Pinterest and Instagram growth. Read real user reviews of Tailwind from G2 and Trustpilot.
Pricing Comparison
SocialPilot uses tiered pricing based on accounts, users, and AI credits. Tailwind uses tiered pricing with post limits and account caps. SocialPilot has no free plan; Tailwind offers a limited free tier.
SocialPilot Pricing
SocialPilot uses tiered pricing based on accounts, users, and AI credits. See the full SocialPilot pricing breakdown for details.
| Plan | Price | Accounts | Users | AI Credits | Key Features |
|---|---|---|---|---|---|
| Essentials | $30/mo | 7 | 1 | 500 | Scheduling, content library, RSS automation |
| Standard | $50/mo | 15 | 3 | 1,000 | Social inbox, client approval, first comment |
| Premium | $100/mo | 25 | 6 | 5,000 | White-label reports, review management |
| Ultimate | $200/mo | 50 | Unlimited | Unlimited | All features, priority support |
Example costs:
- 1 user with 7 accounts = $30/month
- 3 users with 15 accounts = $50/month
- 6 users with 25 accounts + white label = $100/month
- Unlimited users with 50 accounts = $200/month
Tailwind Pricing
Tailwind uses tiered pricing with post limits and account caps. Intro pricing is available for the first billing cycle, with renewal prices listed below. See the full Tailwind pricing breakdown for details.
| Plan | Price | Posts | Accounts | Users | Key Features |
|---|---|---|---|---|---|
| Free | $0/mo | 5/mo | 3 (1 per platform) | 1 | 5 AI credits, 5 designs, basic analytics |
| Pro | $29.99/mo | 150/mo | 3 | 1 | Ghostwriter AI, Tailwind Create, Canva integration |
| Advanced | $54.99/mo | 300/mo | 6 | 2 | More posts and accounts |
| Max | $99.99/mo | Unlimited | 9 | 5 | Unlimited posts, all features |
Intro pricing available: Pro $24.99, Advanced $49.99, Max $94.99 for the first billing cycle.
Example costs:
- Solo Pinterest creator on Pro = $29.99/month
- Small team (2 users, 6 accounts) = $54.99/month
- Larger team (5 users, 9 accounts) = $99.99/month
Price Verdict
SocialPilot is the better value for agencies needing multi-platform management. SocialPilot Essentials at $30/month includes 7 accounts across 11 platforms with unlimited scheduling, analytics, and AI tools. Tailwind Pro at $29.99/month gives you 3 accounts across only 3 platforms with 150 posts/month. For agencies managing client accounts across X/Twitter, LinkedIn, TikTok, or YouTube, Tailwind is not a viable option. Tailwind's pricing only makes sense if your strategy is exclusively Pinterest and Instagram.
Feature Comparison
Scheduling & Publishing
| Feature | SocialPilot | Tailwind |
|---|---|---|
| Unlimited scheduling | Yes (all plans) | Max only ($99.99/mo) |
| Post limits | Unlimited | 5-300/mo (Free-Advanced) |
| Bulk scheduling | Yes (500 posts via CSV) | Yes (bulk uploads) |
| Content calendar | Yes | Yes |
| Content library | Yes | No |
| RSS automation | Yes | No |
| SmartSchedule/Best time | No | Yes (SmartSchedule) |
| Evergreen resharing | No | Yes (SmartLoop) |
Winner: SocialPilot for publishing scale. Unlimited posts on all plans, 500-post CSV bulk upload, RSS automation, and a content library give SocialPilot massive volume advantages. Tailwind wins for Pinterest-specific scheduling with SmartSchedule and SmartLoop.
AI Tools
| Feature | SocialPilot | Tailwind |
|---|---|---|
| AI caption generation | Yes (AI Pilot) | Yes (Ghostwriter AI) |
| AI image generation | Yes (AI Pilot) | No |
| AI design templates | No | Yes (Tailwind Create) |
| AI credit limits | 500-Unlimited by plan | 5 (Free), unlimited (paid) |
| Multi-language AI | Yes | No |
Winner: SocialPilot for AI breadth with caption and image generation plus multi-language support. Tailwind wins for visual design with Tailwind Create templates but lacks AI image generation.
Analytics & Reporting
| Feature | SocialPilot | Tailwind |
|---|---|---|
| Built-in analytics | Yes (all plans) | Basic (all plans) |
| White-label reports | Yes (Premium+, $100/mo) | No |
| Client-facing reports | Yes (PDF export) | No |
| Social inbox | Yes (Standard+) | No |
| Review management | Yes (Premium+) | No |
Winner: SocialPilot. Full analytics on all plans, white-label reports for agencies, client-facing PDF exports, a social inbox, and review management. Tailwind offers only basic analytics with no reporting, no inbox, and no client features.
Team Collaboration
| Feature | SocialPilot | Tailwind |
|---|---|---|
| Max users | Unlimited (Ultimate) | 5 (Max) |
| Approval workflows | All plans | No |
| Client management | Yes (dedicated tools) | No |
| Social inbox | Yes (Standard+) | No |
| User caps | 1-6 (Essentials-Premium) | 1-5 by plan |
Winner: SocialPilot. Approval workflows on all plans, client management tools, a social inbox, and up to unlimited users on Ultimate. Tailwind has no approval workflows, no client management, and caps at 5 users.
Platform Support
| Platform | SocialPilot | Tailwind |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | No |
| Yes | No | |
| TikTok | Yes | No |
| YouTube | Yes | No |
| Google Business | Yes | No |
| Threads | Yes | No |
| Bluesky | Yes | No |
| VK | Yes | No |
Winner: SocialPilot. With 11 platforms vs Tailwind's 3, this is a defining gap. Tailwind only supports Pinterest, Instagram, and Facebook — missing 8 major platforms that SocialPilot covers.
What Real Users Say
SocialPilot Reviews
G2: 4.5/5 (841 reviews) — Users highlight the affordable pricing, bulk scheduling power, and easy client management. Common complaints focus on limited analytics depth on lower plans and occasional UI quirks.
Trustpilot: 2.4/5 (33 reviews) — Mixed Trustpilot rating with complaints about customer support responsiveness and feature limitations on lower-tier plans.
Tailwind Reviews
G2: 4.3/5 (141 reviews) — Users praise SmartSchedule, Pinterest-specific features, and the design tools. Common complaints include limited platform support, post caps on lower plans, and pricing for what you get.
Trustpilot: 3.5/5 (302 reviews) — A mixed score. Positive reviewers praise the Pinterest scheduling features. Negative reviewers cite auto-renewal issues, limited platform support, and declining feature quality.
Review Verdict
SocialPilot leads on G2 with 4.5/5 (841 reviews) vs Tailwind's 4.3/5 (141 reviews) — a higher rating with 6x the review volume. On Trustpilot, Tailwind scores 3.5/5 (302 reviews) vs SocialPilot's 2.4/5 (33 reviews), though both scores are mediocre. Neither tool excels on Trustpilot, but SocialPilot's stronger G2 presence with significantly more reviews gives it the edge overall.
Who Should Use SocialPilot?
If SocialPilot is on your shortlist, you may also want to see our top alternatives to SocialPilot before committing. Also compare SocialPilot with Buffer, Hootsuite, Sendible, and Loomly.
SocialPilot is the better choice if you:
- Are an agency managing client accounts across multiple social platforms
- Need bulk scheduling of 500 posts via CSV upload for high-volume content
- Want white-label reports for branded client deliverables
- Need approval workflows for team content review on every plan
- Require a social inbox for unified engagement management
- Need 11-platform support including X/Twitter, LinkedIn, TikTok, and YouTube
Who Should Use Tailwind?
If Tailwind is on your shortlist, you may also want to see our top alternatives to Tailwind before committing. Also compare Tailwind with Metricool, Publer, Later, and Agorapulse.
Tailwind is the better choice if you:
- Are a Pinterest-first creator whose strategy centers on visual content discovery
- Sell products through Shopify, WooCommerce, or Squarespace and need e-commerce integrations
- Want SmartSchedule to automatically find the best posting times for Pinterest
- Need Tailwind Create for designing visual content with ready-made templates
- Use SmartLoop to continuously reshare evergreen Pinterest content
- Only post to Pinterest, Instagram, and Facebook and do not need other platforms
Agency Power Without the Agency Price Tag
SocialPilot charges $100/month for white-label reports and caps users on most plans. Tailwind covers only 3 platforms with no agency features. PostPlanify delivers 9-platform support, unlimited scheduling, AI caption and image generation, and team collaboration starting at $19/month — giving agencies more for less than either alternative.
| Feature | SocialPilot | Tailwind | PostPlanify |
|---|---|---|---|
| Starting Price | $30/mo | $29.99/mo (Pro) | $19/mo flat |
| Platforms Supported | 11 | 3 | 9 |
| Unlimited Scheduling | All plans | Max only ($99.99/mo) | All paid plans |
| AI Caption Generation | Yes (AI Pilot) | Yes (Ghostwriter AI) | Yes (unlimited) |
| AI Image Generation | Yes (AI Pilot) | No | Yes |
| Canva Integration | Yes | Yes (paid plans) | Yes |
| Google Drive Import | No | No | Yes |
| Approval Workflows | All plans | No | $99/mo (Premium) |
| Analytics | All plans | Basic only | $99/mo (Premium) |
| Unlimited Team Members | $200/mo (Ultimate) | $99.99/mo (5 users) | $99/mo (Premium) |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — features that cost $200/month on SocialPilot Ultimate or are entirely unavailable on Tailwind. See all plans on the PostPlanify pricing page.
Try PostPlanify free for 7 days
FAQ
Is Tailwind cheaper than SocialPilot?
At the entry level, they are nearly identical: Tailwind Pro at $29.99/month vs SocialPilot Essentials at $30/month. However, SocialPilot includes 7 accounts across 11 platforms with unlimited scheduling, while Tailwind Pro gives you 3 accounts across only 3 platforms with 150 posts/month. SocialPilot offers dramatically more value per dollar.
Does Tailwind support LinkedIn or TikTok?
No. Tailwind only supports Pinterest, Instagram, and Facebook. It does not support X/Twitter, LinkedIn, TikTok, YouTube, Threads, Bluesky, Google Business, or any other platform.
Which has better AI tools?
SocialPilot's AI Pilot includes both caption and image generation with multi-language support. Tailwind's Ghostwriter AI handles captions and Tailwind Create provides visual design templates. SocialPilot wins for AI image generation; Tailwind wins for design templates.
Does Tailwind have approval workflows?
No. Tailwind does not offer approval workflows, client management, or any team review features at any plan level. If your agency needs content approval before publishing, SocialPilot includes approval workflows on all plans.
Which is better for e-commerce?
Tailwind has the edge for e-commerce with direct integrations for Shopify, WooCommerce, Squarespace, and WordPress. SocialPilot does not offer dedicated e-commerce integrations, though it supports more platforms for broader product promotion.
Can Tailwind replace a full social media management tool?
No. Tailwind only covers 3 platforms and lacks approval workflows, a social inbox, client management, and white-label reporting. For full social media management across multiple platforms, you need a tool like SocialPilot, PostPlanify, or another multi-platform solution.
Which has better user reviews?
SocialPilot leads on G2 with 4.5/5 (841 reviews) vs Tailwind's 4.3/5 (141 reviews). On Trustpilot, Tailwind scores 3.5/5 (302 reviews) vs SocialPilot's 2.4/5 (33 reviews). Neither tool shines on Trustpilot, but SocialPilot's G2 presence with 6x the reviews is more reliable.
Can I switch from Tailwind to SocialPilot?
Yes. Reconnect your Pinterest, Instagram, and Facebook accounts in SocialPilot and add the 8 additional platforms it supports. You will gain bulk scheduling, approval workflows, a social inbox, white-label reports, and AI image generation. You will lose SmartSchedule, SmartLoop, Tailwind Create, Tailwind Communities, and e-commerce integrations.
