Publer and SocialPilot both offer bulk scheduling and multi-platform support, but at very different price points and for very different audiences. Publer is the budget champion starting at $5/month with 13 platforms. SocialPilot is the agency workhorse starting at $30/month with white-label reports and client management.
The budget champion versus the agency workhorse. Publer starts at $5/month with 13 platforms; SocialPilot starts at $30/month with agency-grade features. We compare which delivers better value at your scale. Browse all social media scheduling alternatives.
Publer vs SocialPilot at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Publer | SocialPilot |
|---|---|---|
| Starting Price | $5/mo (Professional) | $30/mo (Essentials) |
| Free Plan | Yes (3 accounts, no X/Twitter) | No (14-day trial) |
| Platforms Supported | 13 | 11 |
| Unlimited Scheduling | Yes (Professional+) | Yes (all plans) |
| AI Tools | AI Assist (GPT-4 + DALL-E 3, Business only) | AI Pilot (500-unlimited credits) |
| AI Image Generation | Yes (Business only, DALL-E 3) | No |
| Bulk Scheduling | Yes (CSV) | Yes (500 posts via CSV) |
| White Label Reports | No | Yes (Premium+) |
| Team Collaboration | Business plan | Standard+ (3-unlimited users) |
| Approval Workflows | Business plan | Yes (client approval workflows) |
| Social Inbox | No | Yes (Standard+) |
| G2 Rating | 4.7/5 (486 reviews) | 4.5/5 (841 reviews) |
| Trustpilot Rating | 4.8/5 (863 reviews) | 2.4/5 (33 reviews) |
| Best For | Budget-conscious creators | Agencies and multi-client teams |
Publer Overview
Publer is a social media scheduling platform built around affordability and platform breadth. It supports 13 platforms — one of the widest selections in the market — and uses per-account pricing that starts as low as $5/month for a single account.
Publer supports 13 platforms: Facebook, Instagram, X/Twitter (paid plans only), LinkedIn, Pinterest, Google Business, YouTube, TikTok, WordPress, Telegram, Mastodon, Threads, and Bluesky.
Key features:
- Bulk scheduling via CSV import
- RSS feed automations
- AI Assist with GPT-4 and DALL-E 3 (Business only)
- Auto-scheduling and queue management
- Canva and VistaCreate integration
- Watermark support
- Hashtag suggestions and analytics (Business only)
Publer targets solo creators, freelancers, and small businesses who want maximum platform reach at minimum cost. Read real user reviews of Publer from G2 and Trustpilot.
SocialPilot Overview
SocialPilot is a social media management platform designed for agencies and growing teams. Its core strengths are bulk scheduling (500 posts via CSV), white-label reporting, and client approval workflows — all at prices that undercut most agency-tier competitors.
SocialPilot supports 11 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Bluesky, and VK.
Key features:
- Bulk scheduling up to 500 posts via CSV
- AI Pilot (caption generation, multi-language support)
- Content library for reusable assets
- White label reports (Premium+)
- Client approval workflows
- Social inbox (Standard+)
- RSS automation and first comment scheduling
- Canva integration, review management, URL shortener
SocialPilot targets agencies and multi-client teams that need structured workflows, high-volume scheduling, and branded client deliverables. Read real user reviews of SocialPilot from G2 and Trustpilot.
Pricing Comparison
Pricing is where Publer and SocialPilot differ most dramatically. Publer uses per-account pricing starting at $5/month. SocialPilot uses flat-rate plans starting at $30/month with account and user caps.
Publer Pricing
Publer charges based on the number of social accounts you connect. The base includes 1 account, with each additional account adding to the cost. See the full Publer pricing breakdown for details.
| Plan | Price | Accounts | Key Features |
|---|---|---|---|
| Free | $0/mo | 3 (no X/Twitter) | 10 pending posts/account |
| Professional | From $5/mo | 1 (+$4/acct) | Unlimited posts, auto-scheduling, bulk scheduling |
| Business | From $10/mo | 1 (+$7/acct) | AI Assist (GPT-4 + DALL-E 3), analytics, team features |
Example costs:
- 7 accounts on Professional = ~$29/month
- 7 accounts on Business = ~$52/month
- 15 accounts on Business = ~$108/month
SocialPilot Pricing
SocialPilot uses flat-rate plans with included accounts and users. Extra accounts cost $4/mo each, extra users $5/mo each. See the full SocialPilot pricing breakdown for details.
| Plan | Price | Accounts | Users | AI Credits |
|---|---|---|---|---|
| Essentials | $30/mo | 7 | 1 | 500 |
| Standard | $50/mo | 15 | 3 | 1,000 |
| Premium | $100/mo | 25 | 6 | 5,000 |
| Ultimate | $200/mo | 50 | Unlimited | Unlimited |
| Enterprise | Custom | Custom | Custom | Custom |
Price Verdict
Publer is cheaper for small setups; SocialPilot is better value at agency scale. For 7 accounts, Publer Professional costs ~$29/month vs SocialPilot Essentials at $30/month — nearly identical. But SocialPilot's Standard at $50/month includes 15 accounts and 3 users, while Publer Business for 15 accounts runs ~$108/month. At scale, SocialPilot's flat pricing delivers significantly more value. Publer wins when you need just a few accounts on a tight budget or want a free plan to start.
Feature Comparison
Scheduling & Publishing
| Feature | Publer | SocialPilot |
|---|---|---|
| Unlimited scheduling | Yes (Professional+) | Yes (all plans) |
| Bulk scheduling (CSV) | Yes | Yes (500 posts) |
| RSS automation | Yes (Professional+) | Yes |
| First comment scheduling | Yes (Professional+) | Yes |
| Auto-scheduling | Yes | Yes |
| Content library | No | Yes |
| Content calendar | Yes | Yes |
| Watermarks | Yes (Professional+) | No |
Winner: SocialPilot — both tools offer bulk scheduling and RSS automation, but SocialPilot adds a content library for reusable assets and supports up to 500 posts per CSV upload. Publer counters with watermark support and VistaCreate integration, but SocialPilot's content management tools are more comprehensive for high-volume teams.
AI Tools
| Feature | Publer | SocialPilot |
|---|---|---|
| AI caption generation | Yes (GPT-4, Business only) | Yes (AI Pilot, all plans) |
| AI image generation | Yes (DALL-E 3, Business only) | No |
| Multi-language support | No | Yes |
| AI credits/limits | Unlimited (Business) | 500-unlimited (plan dependent) |
| Included on starter plan | No | Yes (500 credits) |
Winner: Tie — depends on your needs. SocialPilot includes AI on every plan with multi-language support, but uses a credit system and does not generate images. Publer's AI is more powerful (GPT-4 + DALL-E 3) but locked behind the Business plan. If you need AI captions from day one, SocialPilot wins. If you need AI image generation, Publer is the only option.
Analytics & Reporting
| Feature | Publer | SocialPilot |
|---|---|---|
| Basic analytics | Business plan only | All plans |
| White label reports | No | Yes (Premium+) |
| PDF reports | No | Yes |
| Social inbox | No | Yes (Standard+) |
| Review management | No | Yes |
| URL shortener | No | Yes |
Winner: SocialPilot — analytics on all plans, white-label reports for agency clients, a social inbox, and review management tools make SocialPilot the far stronger option for reporting and client communication. Publer restricts analytics to the Business plan and offers no report generation.
Team & Client Management
| Feature | Publer | SocialPilot |
|---|---|---|
| Multiple users | Business plan | Standard+ (3-unlimited) |
| Client approval workflows | Business plan | Yes (all plans) |
| White label | No | Yes (Premium+) |
| Social inbox | No | Yes (Standard+) |
| Extra user cost | Included per plan | $5/mo each |
Winner: SocialPilot — client approval workflows on every plan, white-label reports on Premium+, and a social inbox make SocialPilot the clear winner for multi-client agency management. Publer's team features are limited to the Business plan and lack white-label capabilities entirely.
Platform Support
| Platform | Publer | SocialPilot |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Paid plans only | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Google Business | Yes | Yes |
| WordPress | Yes | No |
| Telegram | Yes | No |
| Mastodon | Yes | No |
| VK | No | Yes |
Winner: Publer — 13 platforms vs SocialPilot's 11. Publer uniquely supports WordPress, Telegram, and Mastodon. SocialPilot uniquely supports VK. For brands publishing across niche or emerging platforms, Publer has broader reach. Note that Publer locks X/Twitter behind paid plans.
What Real Users Say
Publer Reviews
G2: 4.7/5 (486 reviews) — Users praise the affordable pricing, ease of use, bulk scheduling, and wide platform support. Common complaints include limited analytics on lower plans and feature restrictions that push users toward the Business tier.
Trustpilot: 4.8/5 (863 reviews) — Exceptionally high rating from a large review base. Users highlight outstanding customer support, regular feature updates, and great value for money. Publer responds to virtually all negative reviews.
SocialPilot Reviews
G2: 4.5/5 (841 reviews) — Users praise bulk scheduling, affordable agency pricing, and the client management tools. Complaints mention occasional UI sluggishness, limited analytics depth, and a learning curve for new users.
Trustpilot: 2.4/5 (33 reviews) — A low score from a very small sample. Negative reviews cite billing disputes and customer support frustrations. The small sample size limits how much weight this score should carry.
Review Verdict
Publer leads on both review platforms. On G2, Publer scores 4.7/5 (486 reviews) vs SocialPilot's 4.5/5 (841 reviews). On Trustpilot, the gap is much wider — Publer at 4.8/5 (863 reviews) vs SocialPilot at 2.4/5 (33 reviews). SocialPilot's larger G2 base (841 reviews) demonstrates broad adoption, but Publer's consistently high scores across both platforms make it the crowd favorite for user satisfaction.
Who Should Use Publer?
If Publer is on your shortlist, you may also want to see our best alternatives to Publer. You can also see how Publer compares to Buffer, Hootsuite, Later, and Metricool.
Publer is the better choice if you:
- Are a solo creator or freelancer on a tight budget
- Want to publish across 13 platforms including WordPress, Telegram, and Mastodon
- Need AI image generation with DALL-E 3 (Business plan)
- Prefer per-account pricing that starts at just $5/month
- Want a free plan to test before committing
- Need watermark support for branded visual content
Who Should Use SocialPilot?
If SocialPilot is on your shortlist, you may also want to see our top alternatives to SocialPilot before committing. You can also compare SocialPilot with Buffer, Hootsuite, and Later.
SocialPilot is the better choice if you:
- Are an agency managing 15+ accounts with multiple team members
- Need white-label reports and branded client deliverables
- Want client approval workflows on every plan
- Need a social inbox for centralized message management
- Want bulk scheduling for up to 500 posts with a content library
- Need review management and URL shortening built in
Budget Scheduling Without Compromises
Publer wins on price per account. SocialPilot wins on agency features. PostPlanify gives you both — affordable flat pricing with team tools and unlimited scheduling from $19/mo.
| Feature | Publer | SocialPilot | PostPlanify |
|---|---|---|---|
| Starting Price | $5/mo (1 account) | $30/mo (7 accounts) | $19/mo flat (3 accounts) |
| AI Caption Generation | Business only | Yes (credit-based) | Yes (unlimited) |
| AI Image Generation | Business only (DALL-E 3) | No | Yes |
| Bulk Scheduling | Yes (CSV) | Yes (500 posts) | No |
| White Label Reports | No | Yes (Premium+) | No |
| Social Inbox | No | Yes (Standard+) | No |
| Canva Integration | Yes | Yes | Yes |
| Approval Workflows | Business plan | All plans | $99/mo (Premium) |
| Unlimited Scheduling | Professional+ | All plans | All paid plans |
| Platforms Supported | 13 | 11 | 9 |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Growth plan at $39/month covers 10 accounts, and Premium at $99/month includes unlimited accounts, unlimited team members, and approval workflows — without the per-account math of Publer or the tiered credit limits of SocialPilot. See all plans on the PostPlanify pricing page.
Get the best of both — try PostPlanify free
FAQ
Is Publer cheaper than SocialPilot?
For small setups, yes. Publer Professional for 3 accounts costs ~$12/month vs SocialPilot Essentials at $30/month. But at 15 accounts, Publer Business runs ~$108/month vs SocialPilot Standard at $50/month. Publer wins at low scale; SocialPilot wins at agency scale.
Does Publer have a free plan?
Yes. Publer's free plan includes 3 social accounts with 10 pending posts per account. X/Twitter is not available on the free plan. SocialPilot does not have a free plan — only a 14-day trial.
Does SocialPilot have white-label reports?
Yes, on the Premium plan ($100/month) and above. White-label reports let agencies deliver branded analytics to clients. Publer does not offer white-label reporting on any plan.
Which supports more social media platforms?
Publer supports 13 platforms (including WordPress, Telegram, and Mastodon). SocialPilot supports 11 platforms (including VK). Publer has wider platform coverage, but locks X/Twitter behind paid plans while SocialPilot includes all platforms from the Essentials plan.
Which has better AI tools — Publer or SocialPilot?
It depends on what you need. Publer offers GPT-4 captions and DALL-E 3 image generation, but only on the Business plan. SocialPilot includes AI Pilot on all plans with multi-language support, but uses a credit system (500-unlimited) and does not generate images. For AI image generation, Publer wins. For multilingual AI on every plan, SocialPilot wins.
Can I manage a team on Publer?
Yes, but team features are limited to the Business plan. SocialPilot includes team collaboration starting from Standard (3 users), with up to unlimited users on Ultimate. For agencies with multiple team members, SocialPilot offers more flexible and affordable team management.
Which is better for agencies — Publer or SocialPilot?
SocialPilot is significantly better for agencies. It includes client approval workflows, white-label reports, a social inbox, and review management — all features Publer either lacks or restricts to its most expensive tier. SocialPilot's flat pricing also scales better for agencies managing many accounts.
Is there a better alternative to both Publer and SocialPilot?
If you want AI tools on every plan, unlimited scheduling, flat pricing, and Canva integration without per-account fees, PostPlanify starts at $19/month. The Premium plan at $99/month includes unlimited accounts and team members — bridging the gap between Publer's affordability and SocialPilot's agency features.
