Later and SocialPilot serve completely different audiences. Later is a visual-first content planner built around Instagram and TikTok. SocialPilot is a bulk-scheduling agency tool designed for managing dozens of client accounts. They overlap on scheduling, but diverge on almost everything else.
A visual-first creator platform versus a bulk-scheduling agency tool. Later and SocialPilot occupy different niches, but overlap where it matters most — scheduling and analytics. We compare the real differences. Browse all social media scheduling alternatives.
Later vs SocialPilot at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Later | SocialPilot |
|---|---|---|
| Starting Price | $25/mo (1 Social Set, 1 user) | $30/mo (7 accounts, 1 user) |
| Free Plan | No (14-day trial) | No (14-day trial) |
| Platforms Supported | 8 | 11 |
| Unlimited Scheduling | Scale plan only ($110/mo) | Yes (all plans) |
| AI Tools | AI content tools (credit-based) | AI Pilot (multi-language) |
| Bulk Scheduling | No | 500 posts via CSV |
| Team Collaboration | Growth+ ($50/mo, 2 users) | Standard+ ($50/mo, 3 users) |
| Approval Workflows | Growth plan | All plans (client approvals) |
| Social Inbox | Growth+ | Standard+ |
| White Label Reports | No | Premium+ ($100/mo) |
| Visual Content Calendar | Yes (core feature) | Basic |
| G2 Rating | 4.5/5 (347 reviews) | 4.5/5 (841 reviews) |
| Trustpilot Rating | 1.3/5 (329 reviews) | 2.4/5 (33 reviews) |
| Best For | Visual creators, Instagram/TikTok | Agencies, multi-client teams |
Later Overview
Later is a visual-first social media platform built around content planning and scheduling. Originally focused on Instagram, it has expanded to support multiple platforms while keeping its visual calendar and media library at the core.
Later supports 8 platforms: Instagram, Facebook, LinkedIn, Pinterest, X/Twitter, TikTok, YouTube, and Threads.
Key features:
- Visual content calendar and media library
- AI content tools with monthly credit system (5-100 credits)
- Link in Bio page builder
- Social inbox (Growth+)
- UGC collection (Growth+)
- Smart Scheduling with Future Trends
- Competitive benchmarking (Scale)
Later targets creators and brands that prioritize visual content planning, especially on Instagram and TikTok. Read real user reviews of Later from G2 and Trustpilot.
SocialPilot Overview
SocialPilot is an agency-focused social media management platform designed for teams handling multiple client accounts at scale. It combines bulk scheduling, white-label reporting, and client approval workflows into one affordable platform.
SocialPilot supports 11 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Threads, Bluesky, and VK.
Key features:
- Bulk scheduling up to 500 posts via CSV
- AI Pilot for caption generation in multiple languages
- Content library and RSS automation
- White label reports (Premium+)
- Client approval workflows
- Social inbox (Standard+)
- First comment scheduling, Canva integration, URL shortener, and review management
SocialPilot targets agencies and multi-client teams that need volume scheduling and branded reporting. Read real user reviews of SocialPilot from G2 and Trustpilot.
Pricing Comparison
Later uses Social Set pricing while SocialPilot uses tiered pricing with account limits. Both have add-on costs that can inflate your bill.
Later Pricing
Later uses Social Set pricing — each set bundles one profile per platform. See the full Later pricing breakdown for details.
| Plan | Price | Social Sets | Users | AI Credits | Key Features |
|---|---|---|---|---|---|
| Starter | $25/mo | 1 (8 profiles) | 1 | 5 | 30 posts/profile, 3-month analytics |
| Growth | $50/mo | 2 (16 profiles) | 2 | 50 | 180 posts/profile, approvals, inbox |
| Scale | $110/mo | 6 (48 profiles) | 4 | 100 | Unlimited posts, custom analytics |
Extra costs: Additional Social Sets at $15/month, extra users at $5/month, extra AI credits at $5/month per 100.
SocialPilot Pricing
SocialPilot uses tiered pricing with account and user limits per plan. See the full SocialPilot pricing breakdown for details.
| Plan | Price | Accounts | Users | AI Credits | Key Features |
|---|---|---|---|---|---|
| Essentials | $30/mo | 7 | 1 | 500 | Scheduling, content library, analytics |
| Standard | $50/mo | 15 | 3 | 1,000 | Social inbox, RSS automation |
| Premium | $100/mo | 25 | 6 | 5,000 | White label reports, client approvals |
| Ultimate | $200/mo | 50 | Unlimited | Unlimited | Full feature access |
Extra costs: Additional accounts at $4/month each, additional users at $5/month each.
Price Verdict
SocialPilot offers more at every comparable price point. At $25/month, Later gives you 1 Social Set with 30 posts per profile and 5 AI credits. At $30/month, SocialPilot gives you 7 accounts with unlimited scheduling and 500 AI credits. The difference is stark.
Later's costs escalate fast with add-ons — extra Social Sets ($15/month), users ($5/month), and AI credits ($5/month per 100). SocialPilot's add-ons are cheaper ($4/month per account, $5/month per user) and plans include far more AI credits.
Feature Comparison
Scheduling & Publishing
| Feature | Later | SocialPilot |
|---|---|---|
| Unlimited scheduling | Scale only ($110/mo) | Yes (all plans) |
| Post limits | 30-180 per profile | None |
| Bulk scheduling | No | 500 posts via CSV |
| Best time to post | Yes (Smart Scheduling) | No |
| First comment scheduling | No | Yes |
| Content calendar | Yes (visual-first) | Yes |
| RSS automation | No | Yes |
Winner: SocialPilot — unlimited scheduling on all plans, bulk scheduling up to 500 posts, RSS automation, and no post limits. Later restricts posts to 30-180 per profile until the $110/month Scale plan.
AI Tools
| Feature | Later | SocialPilot |
|---|---|---|
| AI caption generation | Yes (credit-based) | Yes (AI Pilot) |
| AI image generation | No | No |
| Multi-language AI | No | Yes |
| AI credits | 5-100/month | 500-unlimited/month |
| Extra AI credits | $5/mo per 100 | Included in higher plans |
Winner: SocialPilot — 500 AI credits on the $30/month Essentials plan vs Later's 5 credits on the $25/month Starter. SocialPilot also includes multi-language AI generation, which Later lacks.
Analytics & Reporting
| Feature | Later | SocialPilot |
|---|---|---|
| Basic analytics | All plans | All plans |
| Analytics history | 3 months to 2 years | Standard |
| Custom analytics | Scale only ($110/mo) | No |
| White label reports | No | Premium+ ($100/mo) |
| Competitor benchmarking | Scale only | No |
| Export reports | Scale only | Yes |
Winner: Depends on your needs. Later's Scale plan offers custom analytics and competitor benchmarking with up to 2 years of data history. SocialPilot offers white label reports for agency client delivery. Creators should choose Later; agencies should choose SocialPilot.
Team Collaboration
| Feature | Later | SocialPilot |
|---|---|---|
| Multiple users | Growth+ (2-4 users) | Standard+ (3-unlimited) |
| Approval workflows | Growth plan | All plans |
| Client approvals | No | Yes |
| External approvals | Growth plan | Yes |
| Custom roles | Growth plan | Premium+ |
Winner: SocialPilot — client approval workflows on all plans, more users per plan, and purpose-built agency collaboration. Later covers internal approvals on the Growth plan but lacks dedicated client management.
Content & Creative Tools
| Feature | Later | SocialPilot |
|---|---|---|
| Visual media library | Yes (core feature) | Basic content library |
| Link in Bio | Yes | No |
| UGC collection | Growth+ | No |
| Canva integration | No | Yes |
| URL shortener | No | Yes |
| Review management | No | Yes |
| Future Trends | Yes (Smart Scheduling) | No |
Winner: Tie. Later leads on visual content tools with its media library, Link in Bio, UGC collection, and Future Trends. SocialPilot leads on agency tools with Canva integration, URL shortener, and review management. Different tools for different workflows.
Platform Support
| Platform | Later | SocialPilot |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | No | Yes |
| Google Business | No | Yes |
| VK | No | Yes |
Winner: SocialPilot — supports 11 platforms vs Later's 8. SocialPilot includes Bluesky, Google Business Profile, and VK, which Later does not support.
What Real Users Say
Later Reviews
G2: 4.5/5 (347 reviews) — Users appreciate the visual content planning, ease of use, and scheduling features. Top complaints include limited features on lower plans, post limits, and Instagram-specific restrictions.
Trustpilot: 1.3/5 (329 reviews) — Very low rating with widespread complaints about unexpected charges, difficulty canceling subscriptions, and denied refunds.
SocialPilot Reviews
G2: 4.5/5 (841 reviews) — Users appreciate the bulk scheduling, multi-account management, and agency-friendly features. Top complaints include limited analytics depth and occasional bugs.
Trustpilot: 2.4/5 (33 reviews) — Small review base with complaints about customer support responsiveness, bugs, and billing issues.
Review Verdict
Both tools tie on G2 at 4.5/5, but SocialPilot has more than twice the reviews (841 vs 347), giving its rating more weight. On Trustpilot, SocialPilot scores significantly better (2.4 vs 1.3). Later's Trustpilot rating is one of the lowest in the category, driven heavily by billing and cancellation complaints.
Who Should Use Later?
If Later is on your shortlist, you may also want to see our top alternatives to Later before committing. Also compare Later with Buffer, Hootsuite, and Metricool.
Later is the better choice if you:
- Are a visual-first creator focused on Instagram and TikTok
- Need a visual media library and drag-and-drop content calendar
- Want UGC collection tools built into the platform
- Need Link in Bio functionality for driving traffic
- Prefer Smart Scheduling with Future Trends for timing optimization
Who Should Use SocialPilot?
If SocialPilot is on your shortlist, you may also want to see our top alternatives to SocialPilot before committing. Also compare SocialPilot with Buffer, Hootsuite, and Sprout Social.
SocialPilot is the better choice if you:
- Run an agency managing multiple client accounts at scale
- Need bulk scheduling for high-volume publishing (up to 500 posts)
- Want white label reports for branded client deliverables
- Need client approval workflows without premium pricing
- Want broader platform support including Bluesky, Google Business, and VK
From Visual Planning to Full Agency Power
Later is built for visual creators. SocialPilot is built for agencies. PostPlanify bridges the gap — visual scheduling, AI tools, and team features at $19/mo with no credit systems or account caps.
| Feature | Later | SocialPilot | PostPlanify |
|---|---|---|---|
| Starting Price | $25/mo (1 Social Set) | $30/mo (7 accounts) | $19/mo flat |
| Unlimited Scheduling | $110/mo (Scale) | All plans | All paid plans |
| AI Caption Generation | Yes (5-100 credits) | Yes (500-unlimited credits) | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | No | Yes | Yes |
| Google Drive Import | No | No | Yes |
| Approval Workflows | $50/mo (Growth) | All plans | $99/mo (Premium) |
| Link in Bio | Yes | No | No |
| Platforms Supported | 8 | 11 | 9 |
PostPlanify starts at $19/month (Starter, 3 accounts) with unlimited scheduling and AI tools included. Growth at $39/month covers 10 accounts. Premium at $99/month includes unlimited accounts, unlimited team members, and approval workflows. See all plans on the PostPlanify pricing page.
Schedule visually, scale affordably — try free
FAQ
Is Later or SocialPilot cheaper?
SocialPilot offers more value at comparable prices. At $30/month, SocialPilot gives you 7 accounts with unlimited scheduling and 500 AI credits. At $25/month, Later gives you 1 Social Set with 30 posts per profile and only 5 AI credits.
Does Later have bulk scheduling?
No. Later does not support bulk scheduling via CSV or similar tools. SocialPilot supports importing up to 500 posts at once via CSV, making it far more efficient for high-volume publishing.
Which has better visual planning — Later or SocialPilot?
Later wins on visual planning with its drag-and-drop media library, visual content calendar, and UGC collection tools. SocialPilot has a basic content library but is not designed for visual-first workflows.
Can I switch from Later to SocialPilot?
Yes. You can reconnect your social accounts to SocialPilot and start scheduling. You will gain unlimited scheduling, bulk scheduling, and broader platform support. You will lose the visual media library, Link in Bio, and UGC collection tools.
Which supports more social media platforms?
SocialPilot supports 11 platforms including Bluesky, Google Business Profile, and VK. Later supports 8 platforms. SocialPilot has significantly broader platform coverage.
Is Later good for agencies?
Later can work for small agencies on the Growth or Scale plans, but it lacks dedicated agency features like white label reports, client approval workflows, and bulk scheduling. SocialPilot or PostPlanify are better agency-focused alternatives.
Does SocialPilot have a Link in Bio feature?
No. SocialPilot does not offer a Link in Bio page builder. If Link in Bio is essential for your workflow, Later or Buffer are better options.
Which has better AI tools — Later or SocialPilot?
SocialPilot has significantly more AI capacity. Its Essentials plan includes 500 AI credits per month vs Later's 5 credits on Starter. SocialPilot also supports multi-language AI generation, which Later does not offer.
