Sprout Social and SocialPilot both target agencies and enterprise teams, but the price gap is massive. Sprout Social charges $199 per seat per month for its Standard plan. SocialPilot's comparable Premium plan costs $100/month total for 6 users and 25 accounts.
Both tools serve agencies and enterprise teams, but Sprout Social charges $199/seat while SocialPilot starts at $30/month. We break down where the extra cost pays off and where it doesn't. See more options at social media scheduling alternatives.
Sprout Social vs SocialPilot at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Sprout Social | SocialPilot |
|---|---|---|
| Starting Price | $199/mo per seat | $30/mo (7 accounts, 1 user) |
| Free Plan | No (30-day trial) | No (14-day trial) |
| Platforms Supported | 9 | 11 |
| Unlimited Scheduling | Yes (all plans) | Yes (all plans) |
| AI Tools | AI Assist | AI Pilot (multi-language) |
| Bulk Scheduling | No | 500 posts via CSV |
| Team Collaboration | All plans | Standard+ ($50/mo, 3 users) |
| Approval Workflows | Advanced ($399/mo/seat) | All plans (client approvals) |
| Social Inbox | Smart Inbox (all plans) | Standard+ |
| Social Listening | Enterprise (add-on) | No |
| White Label Reports | No | Premium+ ($100/mo) |
| G2 Rating | 4.4/5 (3,822 reviews) | 4.5/5 (841 reviews) |
| Trustpilot Rating | 2.0/5 (339 reviews) | 2.4/5 (33 reviews) |
| Best For | Enterprises, customer care teams | Agencies, multi-client teams |
Sprout Social Overview
Sprout Social is an enterprise-focused social media management platform known for its deep analytics, customer care workflows, and polished interface. It combines publishing, engagement, analytics, and listening into a unified platform.
Sprout Social supports 9 platforms: Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, Pinterest, Threads, and WhatsApp.
Key features:
- Smart Inbox with CRM-style contact management
- AI Assist for text and reply generation
- Competitor benchmarking (Professional+)
- Approval workflows (Advanced)
- Chatbot builder for automated responses
- Employee advocacy (Bambu)
- Salesforce integration and review management
Sprout Social targets enterprises and customer care teams that need deep reporting, sentiment tools, and structured collaboration. See what users say about Sprout Social on G2 and Trustpilot.
SocialPilot Overview
SocialPilot is an agency-focused social media management platform designed for teams handling multiple client accounts at scale. It combines bulk scheduling, white-label reporting, and client approval workflows into one affordable tool.
SocialPilot supports 11 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Threads, Bluesky, and VK.
Key features:
- Bulk scheduling up to 500 posts via CSV
- AI Pilot for caption generation in multiple languages
- Content library and RSS automation
- White label reports (Premium+)
- Client approval workflows
- Social inbox (Standard+)
- First comment scheduling, Canva integration, URL shortener, and review management
SocialPilot targets agencies and multi-client teams that need volume scheduling and branded reporting without enterprise pricing. Read real user reviews of SocialPilot from G2 and Trustpilot.
Pricing Comparison
The pricing difference between these two tools is staggering. Sprout Social charges per seat; SocialPilot bundles accounts and users into tiered plans at a fraction of the cost.
Sprout Social Pricing
Sprout Social uses per-seat pricing in USD. We break this down further in our Sprout Social pricing guide.
| Plan | Price | Social Profiles | Key Features |
|---|---|---|---|
| Standard | $199/mo per seat | 5 | Smart Inbox, keyword monitoring, review management |
| Professional | $299/mo per seat | Unlimited | Competitor insights, message tagging, paid insights |
| Advanced | $399/mo per seat | Unlimited | Sentiment analysis, chatbot, helpdesk integrations |
| Enterprise | Custom | Unlimited | White-glove onboarding, SSO, priority support |
Example costs:
- 1 seat on Standard = $199/month
- 3 seats on Professional = $897/month
- 6 seats on Advanced = $2,394/month
SocialPilot Pricing
SocialPilot uses tiered pricing with account and user limits per plan. See the full SocialPilot pricing breakdown for details.
| Plan | Price | Accounts | Users | AI Credits | Key Features |
|---|---|---|---|---|---|
| Essentials | $30/mo | 7 | 1 | 500 | Scheduling, content library, analytics |
| Standard | $50/mo | 15 | 3 | 1,000 | Social inbox, RSS automation |
| Premium | $100/mo | 25 | 6 | 5,000 | White label reports, client approvals |
| Ultimate | $200/mo | 50 | Unlimited | Unlimited | Full feature access |
| Enterprise | Custom | Custom | Custom | Custom | Dedicated support |
Extra costs: Additional accounts at $4/month each, additional users at $5/month each.
Price Verdict
SocialPilot is massively cheaper at every comparable scale. A 6-person team on SocialPilot Premium costs $100/month total. That same team on Sprout Social Standard costs $1,194/month — nearly 12x more. Even SocialPilot's Ultimate plan at $200/month for 50 accounts and unlimited users is cheaper than a single Sprout Social Standard seat.
Sprout Social's pricing only makes sense if you need its CRM-style inbox, sentiment analysis, Salesforce integration, or chatbot builder — features SocialPilot does not offer.
Feature Comparison
Scheduling & Publishing
| Feature | Sprout Social | SocialPilot |
|---|---|---|
| Unlimited scheduling | Yes (all plans) | Yes (all plans) |
| Bulk scheduling | No | 500 posts via CSV |
| Best time to post | Yes (Optimal Send Times) | No |
| First comment scheduling | No | Yes |
| Content calendar | Yes | Yes |
| RSS automation | No | Yes |
| Content library | No | Yes |
Winner: SocialPilot — bulk scheduling (500 posts), RSS automation, first comment scheduling, and a content library provide more publishing power for high-volume teams. Sprout Social has optimal send times but lacks bulk tools.
AI Tools
| Feature | Sprout Social | SocialPilot |
|---|---|---|
| AI caption generation | Yes (AI Assist) | Yes (AI Pilot) |
| AI image generation | No | No |
| AI reply suggestions | Yes (Advanced - Enhance Reply) | No |
| Multi-language AI | No | Yes |
| AI credits system | No | 500-unlimited/month |
Winner: Tie. Sprout Social's AI reply enhancement is valuable for customer care teams on the Advanced plan. SocialPilot's multi-language AI is valuable for agencies managing international accounts. The better choice depends on your use case.
Analytics & Reporting
| Feature | Sprout Social | SocialPilot |
|---|---|---|
| Basic analytics | All plans | All plans |
| Custom reports | Advanced only ($399/mo/seat) | No |
| White label reports | No | Premium+ ($100/mo) |
| Competitor benchmarking | Professional+ ($299/mo/seat) | No |
| Paid ad insights | Professional+ | No |
| Customer care reports | Advanced | No |
| Team productivity reports | Advanced | No |
Winner: Sprout Social — significantly deeper analytics with competitor benchmarking, paid insights, care reports, and productivity tracking. But these features are locked behind $299-399/seat plans. SocialPilot counters with white label reports at $100/month, which agencies value for client deliverables.
Team Collaboration
| Feature | Sprout Social | SocialPilot |
|---|---|---|
| Multiple users | All plans (per-seat pricing) | Standard+ (3-unlimited) |
| Approval workflows | Advanced ($399/mo/seat) | All plans |
| Client approvals | No | Yes |
| Custom roles | Professional+ | Premium+ |
| Employee advocacy | Yes (Bambu) | No |
| Chatbot builder | Yes (Advanced) | No |
Winner: SocialPilot for agencies — client approval workflows on all plans at dramatically lower cost. Sprout Social gates approvals behind the $399/seat Advanced plan. However, Sprout Social wins for enterprises needing advocacy tools and chatbots.
Social Inbox & Engagement
| Feature | Sprout Social | SocialPilot |
|---|---|---|
| Unified inbox | Yes (Smart Inbox, all plans) | Standard+ ($50/mo) |
| Social listening | Enterprise (add-on) | No |
| Sentiment analysis | Advanced ($399/mo/seat) | No |
| CRM-style contacts | Yes (all plans) | No |
| Review management | Yes (all plans) | Yes |
| Message spike alerts | Advanced | No |
Winner: Sprout Social — the Smart Inbox with CRM contacts, sentiment analysis, and message spike alerts is a genuine enterprise advantage. SocialPilot's inbox is functional but lacks the depth that customer care teams need.
Platform Support
| Platform | Sprout Social | SocialPilot |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | No | Yes |
| Google Business | No | Yes |
| VK | No | Yes |
Winner: SocialPilot — supports 11 platforms vs Sprout Social's 9. SocialPilot includes Bluesky, Google Business Profile, and VK.
What Real Users Say
Sprout Social Reviews
G2: 4.4/5 (3,822 reviews) — Users praise the polished interface, scheduling tools, and deep analytics. Top complaints include expensive pricing, limited features on lower tiers, and the tool feeling costly relative to alternatives.
Trustpilot: 2.0/5 (339 reviews) — Low rating with complaints about aggressive sales tactics, rising prices, and limited value at the price point.
SocialPilot Reviews
G2: 4.5/5 (841 reviews) — Users appreciate the bulk scheduling, multi-account management, and agency-friendly features. Top complaints include limited analytics depth and occasional bugs.
Trustpilot: 2.4/5 (33 reviews) — Small review base with complaints about customer support responsiveness, bugs, and billing issues.
Review Verdict
SocialPilot edges ahead on both G2 (4.5 vs 4.4) and Trustpilot (2.4 vs 2.0). Sprout Social has a much larger review base on G2 (3,822 vs 841) and Trustpilot (339 vs 33). Both platforms receive Trustpilot complaints — Sprout Social about pricing and sales tactics, SocialPilot about support and bugs.
Who Should Use Sprout Social?
If Sprout Social sounds right, check out our best alternatives to Sprout Social for other options. Also compare Sprout Social with Buffer, Hootsuite, and Later.
Sprout Social is the better choice if you:
- Run a customer care team that needs CRM-style inbox and sentiment analysis
- Need competitor benchmarking and paid ad insights for strategic decisions
- Want chatbot builder and automated workflows for engagement
- Require Salesforce integration for CRM connectivity
- Have the budget for $199-399/seat/month enterprise pricing
Who Should Use SocialPilot?
If SocialPilot is on your shortlist, you may also want to see our top alternatives to SocialPilot before committing. Also compare SocialPilot with Buffer, Hootsuite, and Later.
SocialPilot is the better choice if you:
- Run an agency managing multiple client accounts on a budget
- Need bulk scheduling for high-volume publishing (up to 500 posts)
- Want white label reports for branded client deliverables
- Need client approval workflows without paying $399/seat
- Want broader platform support including Bluesky, Google Business, and VK
Deep Features Without the Deep Invoice
Sprout Social's per-seat pricing and SocialPilot's per-account add-ons both inflate costs at scale. PostPlanify keeps it simple: flat pricing with unlimited accounts on Premium at $99/month.
| Feature | Sprout Social | SocialPilot | PostPlanify |
|---|---|---|---|
| Starting Price | $199/mo/seat | $30/mo (7 accounts) | $19/mo flat |
| Unlimited Accounts | $299/mo/seat | $200/mo (50 accounts) | $99/mo (Premium) |
| AI Caption Generation | Yes | Yes (credit-based) | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | No | Yes | Yes |
| Google Drive Import | No | No | Yes |
| Approval Workflows | $399/mo/seat | All plans | $99/mo (Premium) |
| Unlimited Team Members | Enterprise only | $200/mo (Ultimate) | $99/mo (Premium) |
| Platforms Supported | 9 | 11 | 9 |
PostPlanify starts at $19/month (Starter, 3 accounts) with unlimited scheduling and AI tools included. Growth at $39/month covers 10 accounts. Premium at $99/month includes unlimited accounts, unlimited team members, and approval workflows. See all plans on the PostPlanify pricing page.
Try PostPlanify free — no seat-based surprises
FAQ
Is SocialPilot cheaper than Sprout Social?
Yes, dramatically. SocialPilot's Premium plan at $100/month includes 25 accounts and 6 users. The equivalent on Sprout Social would cost $1,194/month (6 seats on Standard). SocialPilot is roughly 10-12x cheaper at comparable team sizes.
Does Sprout Social have bulk scheduling?
No. Sprout Social does not offer bulk scheduling via CSV or similar tools. SocialPilot supports importing up to 500 posts at once via CSV, making it far better for high-volume content operations.
Which has better analytics — Sprout Social or SocialPilot?
Sprout Social has significantly deeper analytics with competitor benchmarking, paid ad insights, customer care reports, and team productivity tracking. SocialPilot's analytics are more basic but include white label reports for client delivery. Sprout Social wins on depth; SocialPilot wins on agency-friendly presentation.
Can I switch from Sprout Social to SocialPilot?
Yes. You can reconnect your social accounts to SocialPilot and start scheduling. You will gain bulk scheduling, white label reports, and broader platform support. You will lose the CRM-style inbox, sentiment analysis, and Salesforce integration.
Which supports more social media platforms?
SocialPilot supports 11 platforms including Bluesky, Google Business Profile, and VK. Sprout Social supports 9 platforms. SocialPilot has broader platform coverage.
Is Sprout Social worth the price over SocialPilot?
Only if you need CRM-style engagement tools, sentiment analysis, competitor benchmarking, chatbot automation, or Salesforce integration. For core scheduling, team collaboration, and client management, SocialPilot delivers 80-90% of the functionality at a fraction of the cost.
Does SocialPilot have a chatbot builder?
No. SocialPilot does not offer chatbot or automated response tools. Sprout Social includes a chatbot builder on the Advanced plan ($399/mo/seat) for automating customer interactions.
Which is better for small agencies — Sprout Social or SocialPilot?
SocialPilot is the clear choice for small agencies. A 3-person agency managing 15 accounts pays $50/month on SocialPilot Standard vs $597/month on Sprout Social Standard. Unless you specifically need Sprout Social's enterprise analytics, the cost difference is hard to justify.
