If you're evaluating Hopper HQ pricing for 2026, this is the complete breakdown of the per-account pricing model, the two plans, what's gated to Scale, and how Hopper HQ compares to alternatives.
Hopper HQ is a visual-first social media scheduling tool designed for small businesses, founded in the UK with offices in London and Birmingham. Used by 10,000+ brands across 60+ countries — including CNN, BBC, Vayner Media, Parkrun, and Men's Health — it's best known for its drag-and-drop visual calendar, unlimited AI Assistant for captions and hashtags, and Link in Bio tool. Hopper HQ holds a 4.5/5 rating on G2 from 22 reviews and a 3.1/5 ("Average") on Trustpilot from 61 reviews.
This article covers the full Hopper HQ pricing structure, the per-account scaling math, and how it compares to PostPlanify.
Hopper HQ Pricing Plans (2026)
Hopper HQ uses a per-account pricing model with two plans. The price scales linearly with the number of social accounts you connect:
- Grow: $5/account/month
- Scale: $10/account/month
Both prices are billed annually for the headline rate. The pricing page slider lets you choose your account count and shows the resulting monthly total.
(credit: Hopper HQ pricing page)
| Plan | Per-Account Price (billed annually) | Users | Team Permissions | Content Approvals |
|---|---|---|---|---|
| Grow | $5/account/month | 1 user | ❌ | ❌ |
| Scale | $10/account/month | Unlimited users | ✅ | ✅ |
Free trial: Available, no credit card required.
How Much Does Hopper HQ Actually Cost? (Cost Calculator)
Hopper HQ's per-account pricing means total cost scales linearly with how many social accounts you connect. Here's the real math at common account counts:
| Accounts | Grow ($5/account/mo) | Scale ($10/account/mo) |
|---|---|---|
| 3 accounts | $15/mo | $30/mo |
| 5 accounts | $25/mo | $50/mo |
| 10 accounts | $50/mo | $100/mo |
| 15 accounts | $75/mo | $150/mo |
| 25 accounts | $125/mo | $250/mo |
| 50 accounts | $250/mo | $500/mo |
The headline prices most commonly shown ($50 Grow and $100 Scale) are for the 10-account default on the pricing page slider. For solo creators with 3–5 accounts, the actual cost is dramatically lower — for agencies with 25+ accounts, the cost rises proportionally.
What's Included at Each Tier
Here's the feature-by-tier breakdown verified from Hopper HQ's pricing page.
Grow Plan ($5/account/month)
- 1 user account
- ✅ Visual-first Post Planner
- ✅ Social Media Calendar Planner
- ✅ Unlimited Posts
- ✅ Unlimited AI Assistant (captions + hashtags)
- ✅ Image Editing Tools
- ✅ Link in Bio Tool
- ✅ Hashtag Explorer
- ✅ Saved Captions & Notes
- ✅ iOS & Android Apps
- ✅ World-class Customer Support
- ❌ Team Permissions (Scale only)
- ❌ Content Approvals (Scale only)
Scale Plan ($10/account/month)
- Unlimited user accounts
- ✅ Everything in Grow
- ✅ Team Permissions
- ✅ Content Approvals
The structural difference between Grow and Scale comes down to team collaboration features. The publishing, AI Assistant, Link in Bio, and analytics workflow is identical on both plans — Scale unlocks unlimited users + approval workflows + team permissions, at 2× the per-account cost.
Supported Social Media Platforms
Hopper HQ publishes to 7 platforms:
- Instagram (Posts, Reels, Stories)
- TikTok
- X (Twitter)
- YouTube (Shorts)
Not supported: Threads, Bluesky, Google Business Profile, Mastodon — none of these networks appear on Hopper HQ's pricing page or homepage.
For teams that need broader platform coverage including emerging networks (Bluesky, Threads) or Google Business Profile, Hopper HQ's 7-platform coverage is the structural limit.
The Per-Account Pricing Math
Hopper HQ's pricing is per-account, not per-user. This is unusual in the category — most competitors charge per workspace, per seat, or in flat tiers.
Example: Solo creator with 4 social accounts (IG, FB, TikTok, X)
- Grow plan: 4 × $5 = $20/mo (1 user, no approvals)
- Scale plan: 4 × $10 = $40/mo (unlimited users, approvals)
Example: Small business with 8 social accounts
- Grow plan: 8 × $5 = $40/mo
- Scale plan: 8 × $10 = $80/mo
Example: 3-person team needing approvals with 10 accounts
- Scale plan: 10 × $10 = $100/mo (3 users, approvals, content review workflow)
Example: Agency managing 25 client accounts
- Scale plan: 25 × $10 = $250/mo
For solo creators on a small number of platforms, the math is genuinely cheap. For agencies running many client accounts, the per-account pricing scales linearly — there's no volume discount at the agency tier.
Hopper HQ's Pricing vs PostPlanify
Hopper HQ's per-account model is structurally different from PostPlanify's flat-tier pricing. Here's how they line up:
| Tool | Entry Tier | Mid Tier | Pro Tier | Free Plan |
|---|---|---|---|---|
| Hopper HQ | $5/account/mo Grow (1 user) | $10/account/mo Scale (unlimited users + approvals) | n/a | Free trial only |
| PostPlanify | $99/mo Growth (3 users, 15 accounts, AI image gen) | $199/mo Premium (6 users, 30 accounts, approvals) | $299/mo Scale (12 users, 100 accounts, white-label) | 7-day trial + 14-day money-back |
For a solo creator with 5 social accounts:
- Hopper HQ Grow: 5 × $5 = $25/mo
- PostPlanify Growth: $99/mo (3 users, 15 accounts, AI image generation, social inbox, MCP support, link-in-bio, 10 platforms including Bluesky)
For a 3-user team needing approvals with 15 accounts:
- Hopper HQ Scale: 15 × $10 = $150/mo
- PostPlanify Premium: $199/mo (30 accounts, 6 users, multi-approver approvals)
For an agency with 30 accounts needing approvals:
- Hopper HQ Scale: 30 × $10 = $300/mo
- PostPlanify Premium: $199/mo (covers 30 accounts) or Scale at $299/mo (100 accounts)
Hopper HQ is meaningfully cheaper for small account counts (under ~15 accounts on Grow). For agencies with many accounts, PostPlanify's flat-tier pricing becomes more economical because it includes 30 accounts at $199/mo or 100 accounts at $299/mo.
What Hopper HQ Costs at Each Stage
Solo creator with 3 social accounts: Grow $15/mo. The unlimited AI Assistant + Link in Bio + visual calendar at this price is competitive.
Solo creator with 7 accounts (multi-brand): Grow $35/mo. Still cheap, but consider whether you'll grow into Scale's approval features.
3-person team that needs approvals with 10 accounts: Scale $100/mo. The approval workflow + team permissions + unlimited users make this the structural fit.
Agency managing 25 client accounts: Scale 25 × $10 = $250/mo. Each account scales linearly — no volume discount. Note that Hopper HQ has no white-label client dashboards.
Enterprise / specialized needs: Hopper HQ doesn't publish a custom enterprise tier. The Scale plan with per-account scaling is the top tier.
Common Hopper HQ Pricing Questions
Is Hopper HQ free?
No — Hopper HQ doesn't offer a permanent free plan. A free trial is available (no credit card required), but recurring complaints across Trustpilot (3.1/5 from 61 reviews) and G2 verified reviews flag that the trial-to-paid conversion is rigid: users have reported being charged for annual subscriptions after the trial ended without warning emails, with refunds refused.
How much does Hopper HQ cost per month?
Hopper HQ uses per-account pricing. Grow is $5/account/month and Scale is $10/account/month (both billed annually). For 10 accounts, that's $50/mo Grow or $100/mo Scale. For 25 accounts, $125/mo Grow or $250/mo Scale.
What's the difference between Grow and Scale?
Both plans include the visual calendar, unlimited posts, unlimited AI Assistant, Link in Bio tool, hashtag explorer, image editing, and iOS/Android apps. Scale ($10/account) adds: unlimited user accounts, team permissions, and content approvals. Grow ($5/account) is 1 user only with no approval workflows.
Does Hopper HQ have a free trial?
Yes. Hopper HQ offers a free trial with no credit card required. However, multiple verified reviews (G2 June 2022, Trustpilot Feb 2026) flag that the trial automatically converts to a paid annual subscription without warning emails, and refunds have been refused. Set a calendar reminder before the trial ends.
Does Hopper HQ offer a money-back guarantee?
Hopper HQ does not publicly advertise a money-back guarantee. Verified reviews on Trustpilot and G2 document refund refusals for users who were charged after the trial period.
Does Hopper HQ support Bluesky, Threads, or Google Business?
No. Hopper HQ publishes to 7 platforms — Instagram, TikTok, X, LinkedIn, Facebook, Pinterest, and YouTube Shorts — but does not currently support Threads, Bluesky, or Google Business Profile.
Does Hopper HQ include AI image generation?
No. Hopper HQ's AI Assistant covers captions and hashtags only (unlimited on both plans). There is no AI image generation. For teams that need AI image generation, PostPlanify (200/400/800 images/mo), Publer (DALL-E 3 on Business), and Vista Social all include it.
Does Hopper HQ include a social inbox?
No. Hopper HQ does not include a social inbox for managing comments, DMs, or mentions. The product is scheduling + visual planning + analytics — not engagement workflow.
Does Hopper HQ include white-label client dashboards?
No. Hopper HQ does not include white-label or custom branding on any plan. For agencies that need client-facing branded reports, Sendible (Traction $89/mo includes white-label) or PostPlanify Scale ($299/mo includes white-label PDF reports) are alternatives.
Does Hopper HQ charge per account or per user?
Per account. Each social profile you connect costs $5 (Grow) or $10 (Scale) per month. Users are separate: Grow includes 1 user with no team add capability; Scale includes unlimited users at the same per-account rate.
How does Hopper HQ compare on price to Later, Planoly, and Sked Social?
| Tool | Entry Plan | Pricing Model |
|---|---|---|
| Hopper HQ | Grow: $5/account/mo | Per-account scaling |
| Later | Starter $25/mo (8 profiles, 1 user) | Flat tier |
| Planoly | Starter $16/mo (1 social set) | Flat tier with social-set tiers |
| Sked Social | Basic $29/mo (1 user, 1 profile/platform) | Flat tier with per-platform/per-user add-ons |
For solo creators on 3–5 accounts, Hopper HQ Grow is the cheapest of this group. As account counts rise, Later and Planoly's flat-tier pricing becomes more economical.
Compare Hopper HQ with Other Tools
See how Hopper HQ stacks up against other social media management platforms: Best Hopper HQ Alternative for Visual-First Teams, Best Later Alternative, Best Planoly Alternative, Best Sked Social Alternative, Best Buffer Alternative, Best Publer Alternative, Best SocialBee Alternative, and Best Iconosquare Alternative. Browse all alternatives on our alternatives hub.
Final Take
Hopper HQ is a strong fit for solo creators and small businesses with a small account count whose core workflow is visual-first IG/social planning. The per-account pricing ($5/account Grow, $10/account Scale) is genuinely cheap for small teams: 5 accounts on Grow = $25/mo, 10 accounts on Scale = $100/mo with unlimited users + approvals. The UK-based product is designed specifically for small business verticals (restaurants, realtors, gyms, photographers, dentists) and the customer logo set (CNN, BBC, Vayner Media) shows it scales beyond small business.
For agencies with many client accounts, teams needing broader platform coverage, or buyers needing AI image generation and a social inbox, the gaps are real:
- AI image generation is absent on any tier
- Social inbox is absent (it's a scheduler + analytics, not engagement)
- White-label client dashboards aren't offered
- 7 platforms only — no Threads, Bluesky, Google Business
- Approval workflows require Scale ($10/account) — Grow has none
- Per-account pricing scales linearly with no volume discount at agency scale
- Trial-to-paid refund policy is rigid per verified reviews
Where Hopper HQ wins:
- Visual-first calendar workflow is genuinely polished
- Per-account pricing is cheap for solo creators and small teams
- Unlimited AI Assistant (captions + hashtags) on both plans
- Link in Bio tool included on every plan
- iOS + Android mobile apps with strong reputation
- G2 4.5/5 from 22 reviews — customer service praised
- Designed specifically for small businesses and creator verticals
- UK-based with London + Birmingham offices
Where Hopper HQ falls short:
- 7 platforms only — no Bluesky, Threads, Google Business
- No AI image generation
- No social inbox
- No white-label client dashboards
- Per-account pricing scales linearly — no volume discount at agency scale
- Trustpilot 3.1/5 ("Average") from 61 reviews — significantly lower than G2 signal
- Rigid trial-to-paid refund policy flagged in verified reviews
For a detailed feature comparison, see our Hopper HQ alternative analysis.
