Social media approval workflows.
No post goes live until it is approved. Pick one approver or several, invite clients to review for free, and see what is waiting on whom.
- MMarcus T.Account managerApproved
- BBloom DentalClientWaiting
Trusted by agencies in 30+ countries
Approve in 3 steps
Turn on approval for a post
Flip approval on and pick who has to sign off. Approvers are the people already in that client's workspace.
They approve or reject
Each approver sees the post as it will publish. They approve it, or reject it with a reason so you know what to change.
Approved posts publish
Once it is approved the post goes out at its scheduled time. Without approval it stays put.
Built for client work, not just internal sign-off
Pick who signs off
Choose one approver or several, per post. Anyone in that client's workspace can be one, and you never approve your own work.
Clients review for free
Invite a client with the Client role and they only see their own workspace. They never count as a paid seat.
Per client, not per account
One client reviews everything, another trusts you with the calendar. Turn approval on where you need it and leave it off where you do not.
Reviewers see the real post
Platform-accurate previews, so approval happens on what publishes rather than on a screenshot in an email.
Rejections come with a reason
A reviewer who rejects a post says why, and the reason stays on the post, so you are not guessing at what to fix.
See what is waiting on whom
Every draft shows where it is stuck and who owes you a decision, so chasing people stops being a guessing game.
Who uses approval workflows?
Agencies with client rosters
Approval is set per client workspace, with reviewers from that workspace. Adding a client adds a workspace, not a pile of seat fees.
Multi-location brands
Franchisees draft for their own location, the brand team signs off centrally, and nothing goes out off-message.
Teams that answer to someone
Healthcare, legal, finance and anyone with a compliance reviewer. Build the extra step in and keep a record of who approved what.
What a social media approval workflow is
An approval workflow is a rule that stops a post from publishing until the right people have said yes. You mark a post as needing approval and name who has to give it. Without one, sign-off happens in email threads and Slack messages, where it is easy to lose track of which version a client actually saw and whether anyone approved it before it went live.
How approvals work in PostPlanify
Turn approval on for a post and pick your approvers from the people already in that client workspace. You cannot approve your own post, so there is always a second pair of eyes. Each approver sees the post as it will publish and either approves it or rejects it with a reason, which stays on the post. Approved posts publish at their scheduled time, and anything still waiting stays where it is.
Why client reviewers should not cost a seat
Most social media tools price per user, so every client you invite to review content adds to the bill. An agency running ten clients with one reviewer each pays for ten extra seats purely so those people can click approve. PostPlanify prices per client workspace instead of per person, and the Client role is scoped to a single workspace, so a client sees their own content and nothing else. Team members and client reviewers are unlimited on every account.
Posts published
Platforms supported
Social accounts connected
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FAQ
PostPlanifyStop chasing approvals over email.
Connect your accounts and route every post through the people who sign off on it.
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