How Dream Destination Travel Runs Two Brands Across 9 Accounts With PostPlanify

About Dream Destination Travel

Delia du Plessis is a travel advisor and content creator. Through Dream Destination Travel she plans luxury trips for high-end travelers: safaris in Kenya and Tanzania, Big Bear Lake weekends, Portugal weddings and European Christmas market cruises.

She also runs a second brand, ConciergeCreatives Studio, where she helps businesses with copywriting, blogs and social media content.

That's two brands with two very different audiences, and she runs both on her own.

The Challenge: Two Audiences, One Person

Before PostPlanify, Delia used Metricool and posted a lot of her content manually through Meta. Every idea had to be written twice: once for travelers deciding where to go next, and once for business owners who want better content. On busy weeks, the writing was the first thing to slip.

She wasn't looking for a bigger tool. She wanted three things: help writing the posts, reliable scheduling, and one place that kept both brands organized.

“Creating the posts for me is helpful when I don't have time.”

Why She Chose PostPlanify

Delia first heard about PostPlanify from a mention on social media ("I think Insta," she says). What won her over was how it handles more than one brand.

“I love that you can create the posts and different posts for different brands.”

Each brand lives in its own workspace with its own connected accounts, so a travel post never ends up on the studio's pages and the other way around. She also called out the pricing and the support as reasons she stayed, and she's now been using PostPlanify for more than a year.

How She Uses It Today

Delia's posts usually start with one piece of content, often a short video from a trip or a property she recommends. From that, she creates a separate post for each brand, adjusts it for each platform, and schedules everything in the content calendar.

Scheduling is the feature she leans on most. Her September calendar shows posts going out on most weekdays to Instagram, Facebook, LinkedIn, Pinterest and YouTube, often to five to seven accounts at once.

The clearest example of her workflow is how one video becomes two completely different posts. When she shared a tour of a Big Bear cabin, Dream Destinations pitched it as a family holiday getaway, while ConciergeCreatives Studio used the same footage to talk about team offsites:

Same footage, two audiences, two voices. Writing both used to be the part that took the most time; now PostPlanify's AI assistant drafts them for her.

The Results

• About an hour saved every day. Writing and posting for two brands no longer eats her mornings.
• No more manual posting. Posts go out on schedule instead of being published by hand through Meta.
• Both brands stay consistent. She posts around four days a week across nine accounts without one brand going quiet.
• One tool instead of two workflows. Scheduling, writing and both brands now live in one place after switching from Metricool.

When asked what she'd miss most if she had to go back to her old setup, her answer was simple: "saving time."

Delia's Advice

For anyone running more than one brand, or a travel business that needs to stay visible while also planning trips, her recommendation is short:

“It helps with scheduling and creating the posts for different brands.”

If you're a travel advisor or agency, see how PostPlanify works as a social media scheduler for travel agencies. And to see the results for yourself, follow Delia's travel stories on Instagram or plan a trip at dreamdestination.agency.