NapoleonCat is a Warsaw-founded social media management platform launched in 2013. It is best known for a unified Social Inbox that covers comments, DMs, ad comments, and Apple App Store / Google Play Store reviews, plus a rule-based Auto-Moderation engine on its top plans. It is built for brands and agencies that handle high volumes of conversation across Facebook, Instagram, LinkedIn, X, YouTube, TikTok, and Google Business.
But is NapoleonCat actually priced right for your team, or are you paying for moderation depth you may not need?
Today, we'll break down the full NapoleonCat pricing structure plan by plan, show what's included at each tier, and help you decide whether it's the right tool for your social media workflow.
NapoleonCat Pricing at a Glance (2026)
| Plan | Monthly | Yearly (per month) | Base bundle |
|---|---|---|---|
| Standard | $89/month | $79/month | 2 users / 5 social profiles |
| Pro | $109/month | $89/month | 2 users / 5 social profiles |
| Expert | $139/month | $119/month | 2 users / 5 social profiles |
| Enterprise (Custom) | From $465/month | Custom | Custom users / profiles |
Every plan starts at the same base bundle of 2 users and 5 profile slots. Adding users or profiles moves you to a larger bundle inside the same plan, and above 60 profiles NapoleonCat asks you to contact them. Prices exclude VAT. Source: napoleoncat.com/pricing.
How NapoleonCat Pricing Actually Works
NapoleonCat does not price per user. It prices per bundle, a fixed combination of users plus social profiles. Each plan starts at the 2-user / 5-profile bundle and scales up through larger bundles (5/10, 10/20, 15/40, 20/60) inside the same plan. The plan name (Standard / Pro / Expert) determines the feature set; the bundle determines the capacity.
That has three implications:
- Adding a third user forces a bundle upgrade, not a per-seat add-on. There is no advertised per-user upgrade price below Enterprise.
- Adding a sixth profile forces a bundle upgrade, even if your team size stays the same.
- The Enterprise tier is custom-quoted, third-party pricing breakdowns put the entry point in the $450/month range for larger bundles, but actual cost depends on the user, profile, and support package you negotiate.
Annual billing saves roughly 11 to 18% depending on the plan. Reports are excluded from the free trial. There is a 14-day free trial available.
NapoleonCat Feature Comparison by Plan
| Feature | Standard ($89) | Pro ($109) | Expert ($139) |
|---|---|---|---|
| Publishing & scheduling | Yes | Yes | Yes |
| Content calendar | Yes | Yes | Yes |
| Analytics & reports | Yes | Yes | Yes (+ custom reports) |
| Team collaboration | Yes | Yes | Yes |
| Social Inbox (comments + DMs) | No | Yes | Yes |
| Ad-comments moderation (FB, IG, TikTok) | No | Yes | Yes |
| App Store / Play Store reviews | No | Yes | Yes |
| Mobile app | No | Yes | Yes |
| Saved replies | No | Yes | Yes |
| Auto-Moderation (rule engine) | No | No | Yes |
| AI sentiment tagging | No | No | Yes |
| Custom & white-label-style reports | No | No | Yes |
| Supported platforms | Instagram, Facebook, LinkedIn, X, YouTube, TikTok, Google Business | Same | Same |
Key limitation: NapoleonCat does not currently publish to Pinterest, Threads, or Bluesky. The Social Inbox is the feature most users come for, but it is not included on Standard, it starts on Pro. Auto-Moderation is the differentiator, and it sits on Expert only.
NapoleonCat Pricing Plans Explained
Here's what each plan is actually built for.
1. Standard, $89/month ($79/month yearly)
Standard is the scheduling-and-analytics plan. You get the publishing calendar, scheduled posts across the 7 supported platforms, analytics, basic reports, and team collaboration for 2 users and 5 social profiles.
Best for: small brands that want a publishing and analytics tool and do not need the social inbox.
Watch out: the Social Inbox is not included on Standard, that is on Pro. If you came to NapoleonCat for moderation, you'll likely need Pro on day one.
2. Pro, $109/month ($89/month yearly)
Pro is where the Social Inbox unlocks. You get the unified inbox for comments, DMs, ad comments on Facebook, Instagram, and TikTok, App Store and Play Store reviews, saved replies, and the mobile app, on top of everything in Standard.
Best for: brands and agencies that handle real comment and DM volume and want one place to triage all of it.
Watch out: Auto-Moderation, the rule-based moderation engine, is not on Pro. That sits on Expert.
3. Expert, $139/month ($119/month yearly)
Expert adds Auto-Moderation, keyword-, sentiment-, and pattern-based rules that can auto-hide, auto-delete, or auto-reply to messages, plus AI sentiment tagging and custom reports.
Best for: teams moderating high volumes of comments and DMs where manual triage stops scaling.
Watch out: approval workflows are not a headline feature on any standard tier. If approvals matter to your agency, confirm what's available before committing.
4. Enterprise / Custom, quoted per team
Enterprise scales user and profile counts beyond the standard bundles, adds dedicated support, and unlocks deeper custom reporting. Pricing is custom-quoted; third-party breakdowns published in 2026 cite an entry point in the $450/month range for the larger bundles.
Best for: large brands and agencies that exceed the largest standard bundle.
Is NapoleonCat Pricing Worth It?
If your primary problem is inbox volume, thousands of comments and DMs per week, ad campaigns generating ad-comment moderation work, or app reviews you need to reply to, NapoleonCat is one of the most credible tools in the category and the pricing is defensible.
If your problem is broader social media management, scheduling, analytics, AI captions, approvals, link-in-bio, and reporting, the bundle pricing starts to feel narrow. The Social Inbox is on Pro, Auto-Moderation is on Expert, and you'll need to upgrade a bundle to add a third user or a sixth profile.
NapoleonCat's refund policy is also worth knowing in advance: subscription fees that have already been processed are not refunded, and downgrades within an active billing cycle are not credited. You cancel by removing your card from Billing; there is no in-app "cancel" button reported by users.
NapoleonCat Pricing: What to Watch Out For
1. Bundle pricing scales by tier, not by seat. Adding a 3rd user or a 6th profile pushes you to the next bundle inside the same plan, not a per-seat charge. Plan ahead before you upgrade.
2. The Social Inbox is not on Standard. Most teams come to NapoleonCat for the inbox, but the inbox unlocks on Pro ($109/mo). Budget for Pro from day one if moderation is your primary use case.
3. Auto-Moderation is on Expert only. The flagship rule engine sits at the top standard tier ($139/mo). If you came for the automation, you're on Expert.
4. Reports are excluded from the free trial. The 14-day trial does not include report generation, which can make it harder to evaluate the reporting layer before you commit.
5. No refunds on processed fees. Once a subscription cycle is paid, it is non-refundable, and downgrades within a cycle aren't credited. Confirm your seat and profile counts before each renewal.
6. No Pinterest, Threads, or Bluesky. NapoleonCat publishes to 7 networks. If you need Pinterest, Threads, or Bluesky alongside the major networks, you'll need a second tool, or a tool that already covers them.
Compare NapoleonCat Pricing with Other Tools
For deeper comparisons, see Statusbrew pricing, eClincher pricing, Sprinklr pricing, Hootsuite pricing, Buffer pricing, Sprout Social pricing, Agorapulse pricing, and Sendible pricing. Or read Why teams are looking for NapoleonCat alternatives.
Pros and Cons of NapoleonCat
Pros of NapoleonCat
- Inbox depth that few tools match: Unified comments, DMs, ad comments on Facebook, Instagram, and TikTok, plus App Store and Play Store reviews, all in one place.
- Auto-Moderation rule engine on the Expert plan: Keyword, sentiment, and pattern-based rules that auto-hide, auto-delete, and auto-reply at scale.
- Built-in translation across 100+ languages: Useful for multi-region brands moderating audiences across languages.
- Strong publishing calendar and analytics: Solid scheduling and reporting layer underneath the inbox.
- 14-day free trial: Long enough to evaluate the inbox before committing.
Cons of NapoleonCat
- Bundle pricing pushes you up tiers fast: Adding users or profiles forces a bundle upgrade, not a per-seat add-on.
- Social Inbox locked to Pro: The feature most users come for is not on the entry plan.
- Auto-Moderation locked to Expert: The flagship differentiator is at the top of the standard pricing.
- No Pinterest, Threads, or Bluesky: Only 7 platforms supported. You'll need a second tool for the rest.
- No link-in-bio, no native Canva or Google Drive integration: The composer is narrower than newer schedulers.
- No refunds on processed fees: Downgrades aren't credited within a cycle. Cancel friction reported in the community.
The Better NapoleonCat Alternative for Agencies
NapoleonCat is a moderation product with scheduling attached, and the moderation is genuinely good. The pricing shape is the problem for agencies: every plan starts at 2 users and 5 profile slots, whether you pay $79 or $119. Moving up a tier buys features, not capacity, and capacity comes from moving to a larger bundle within the tier.
Five profile slots is roughly one local business client. The social inbox, which is the reason most people buy NapoleonCat, starts on Pro, and API access requires Enterprise from $465/month.
PostPlanify is built for agencies serving local businesses, where the number of clients drives the bill and seats never do.
Pricing starts at $99/month for 3 client workspaces, or $79/month billed yearly:
| Client workspaces | Growth | Premium | Scale |
|---|---|---|---|
| 3 | $99/mo | $199/mo | $399/mo |
| 5 | $157/mo | $199/mo | $399/mo |
| 10 | $252/mo | $344/mo | $399/mo |
| Social accounts per workspace | 5 | 6 | 8 |
Every plan includes unlimited team members and unlimited posts. Here is what each adds:
- Growth ($99/mo for 3 workspaces): unlimited users and posts, analytics across all 10 platforms, social inbox, shared calendar, roles and permissions, bulk scheduling, media library with Canva and Google Drive, link in bio, and API and MCP access
- Premium ($199/mo for 5 workspaces): everything in Growth, plus advanced analytics, branded client reports, scheduled report delivery, team comments and mentions, approval workflows, AI brand voice, AI knowledge base, DM automations and inbox auto-assign
- Scale ($399/mo for 10 workspaces): everything in Premium, plus a white-label dashboard, white-label client emails and reports, dedicated 1:1 onboarding, migration help and priority human support
What the Base Bundle Means
Each NapoleonCat tier ships the same 2 users and 5 profile slots, so a growing agency pays for a bigger bundle rather than a higher tier:
| Setup | NapoleonCat | PostPlanify Growth |
|---|---|---|
| 1 client, 2 people | $79/mo Standard, at the base bundle | $99/mo, covers 3 workspaces |
| 3 clients, 3 people | Larger bundle on Standard or Pro | $99/mo |
| Social inbox included | Pro, from $89/mo | Included from Growth |
| API access | Enterprise, from $465/mo | Included from Growth |
NapoleonCat vs PostPlanify: Side-by-Side Comparison
| Feature | NapoleonCat (Pro) | PostPlanify (Growth) |
|---|---|---|
| Price | $89/mo billed yearly, $109 monthly | $99/mo for 3 workspaces |
| Base bundle | 2 users, 5 profile slots on every tier | 5 accounts per workspace, unlimited users |
| Team members | 2 included, more via a larger bundle | Unlimited on every plan |
| Client approvers | Counted against the user bundle | Free, never billed as seats |
| Social inbox | Pro and above, 10K inbox capacity | Included from Growth |
| Auto-moderation | Expert, from $119/mo | Not offered |
| Sentiment analysis | Expert and above | Not offered |
| API access | Enterprise, from $465/mo | Included from Growth |
| Client workspaces | Not a concept | One per client |
| White labeling | Not offered | Scale |
| Client reports | Automated reporting, custom on Enterprise | Premium and above |
Being straight about it: NapoleonCat's moderation is the best reason to buy it and PostPlanify has no equivalent. Automatic comment hiding and deletion, auto-moderation rules for common questions, and sentiment analysis are real capabilities that matter if you run high-volume comment sections or paid social. If that is the job, buy NapoleonCat.
For agency publishing the economics run the other way. Two users and five profiles on every tier means a three-client agency with a small team is buying larger bundles rather than getting more for a higher price, the inbox costs a tier upgrade, and API access is a $465/month conversation. Three clients here is $99/month with 15 accounts, unlimited seats and an inbox included.
All plans include a 14-day free trial backed by a 14-day money-back guarantee.
Related Guides
- NapoleonCat Reviews: What Users Actually Say
- Best NapoleonCat Alternative for Agencies & Teams
- Hootsuite Pricing
- Buffer Pricing
- Sprout Social Pricing
- Agorapulse Pricing
- Sendible Pricing
- Best Social Media Management Platform (2026)
- Best Social Media Management Tools for Teams
- Social Media Tools With No Per-Seat Fees
FAQ on NapoleonCat Pricing
How much does NapoleonCat cost?
NapoleonCat's published plans start at $89/month for Standard, $109/month for Pro, and $139/month for Expert, each based on a 2-user / 5-profile bundle. Annual billing brings those to roughly $79, $89, and $119/month respectively. Enterprise pricing starts around $456/month for larger bundles and is quoted per team.
Does NapoleonCat have a free plan?
No. NapoleonCat offers a 14-day free trial but no perpetually free plan. Reports are excluded from the trial.
Is the Social Inbox included on all NapoleonCat plans?
No. The Social Inbox starts on the Pro plan ($109/month). The Standard plan covers scheduling, analytics, and team collaboration but does not include the inbox.
Which NapoleonCat plan includes Auto-Moderation?
Auto-Moderation, NapoleonCat's rule-based engine for auto-hiding, auto-deleting, and auto-replying to messages, is included on the Expert plan ($139/month) and above.
Does NapoleonCat support Pinterest, Threads, or Bluesky?
No. NapoleonCat currently publishes to 7 platforms: Instagram, Facebook, LinkedIn, X, YouTube, TikTok, and Google Business. Pinterest, Threads, and Bluesky are not supported.
How does NapoleonCat handle refunds and cancellations?
NapoleonCat's policy states that subscription fees that have already been processed are not refunded. Downgrades within an active billing period are not credited either. Cancellations are made by removing your billing card; the account stays active until the end of the cycle.
What's the cheapest NapoleonCat plan with the Social Inbox?
The Pro plan at $109/month (or $89/month billed yearly) is the cheapest NapoleonCat plan that includes the Social Inbox.
Is NapoleonCat cheaper than PostPlanify?
It depends on how many clients you run. NapoleonCat Standard starts at $89/month for 2 users and 5 profile slots, with no social inbox until Pro. PostPlanify starts at $99/month for 3 client workspaces, with unlimited team members, the inbox and full analytics included, and the per-workspace rate falls as you add clients. For a single brand with heavy comment moderation NapoleonCat can work out better. For an agency running several clients, PostPlanify is usually cheaper and does not require bundle maths.
