Planoly is an Instagram-first visual planner and creator-commerce tool, best known for its drag-and-drop grid planner, free Link in Bio on every plan, Automate Instagram DMs, and Sellit, its built-in commerce layer for selling digital and physical products. It's marketed primarily to solo creators, small teams, and visual-led brands on Instagram and Pinterest.
But is Planoly priced right for your team, and does its category (visual planner) fit your workflow?
Today, we'll break down the full Planoly pricing structure plan by plan, show what's included at each tier, and help you decide whether it's the right tool for your social media workflow.
Planoly Pricing at a Glance (2026)
| Plan | Monthly | Users | Social Sets | Uploads |
|---|---|---|---|---|
| Starter | $16/month | 1 | 1 | 60/month |
| Growth (Most Popular) | $28/month | 2 | 2 | Unlimited |
| Pro | $55/month | 6 | 6 | Unlimited |
Annual billing saves up to 15%. Source: planoly.com/pricing.
How Planoly Pricing Actually Works
Planoly uses flat-tier pricing with hard caps on users, social sets, and (on Starter) monthly uploads. Above the tier limits, you pay per-unit add-ons:
- Extra social set on Growth: +$10/month
- Extra user on Growth: +$5/month
- Extra social set on Pro: +$8/month
- Extra user on Pro: +$3/month
Three implications:
- A "social set" is a bundle of social accounts. Planoly doesn't fully document the account-to-set mapping, so confirm during signup whether multi-platform accounts collapse into one set or spread across multiple.
- Starter's 60 uploads/month cap is restrictive. Active creators publishing 2+ pieces per day per platform will hit the cap on Starter; Growth removes it.
- Pro at $55/month is positioned for agencies, but caps at 6 users and 6 social sets before add-ons.
Planoly offers a free trial via the "Try It Free" CTA on every plan card. Planoly does not offer a money-back guarantee on paid plans.
Planoly Feature Comparison by Plan
Every plan includes these core features:
| Feature | Starter ($16) | Growth ($28) | Pro ($55) |
|---|---|---|---|
| Social sets | 1 | 2 | 6 |
| Users | 1 | 2 | 6 |
| Monthly uploads | 60 | Unlimited | Unlimited |
| Free Link in Bio | Yes | Yes | Yes |
| Sell digital + physical products (Sellit) | Yes | Yes | Yes |
| Automate Instagram DMs | Yes | Yes | Yes |
| Instagram grid planner | Yes | Yes | Yes |
| Add extra social sets / users | No (upgrade required) | Yes ($10 / $5 per month) | Yes ($8 / $3 per month) |
Key point: unlike most schedulers in this category, Planoly's feature set is identical across tiers, the differentiator between Starter, Growth, and Pro is capacity (users, social sets, upload count), not features.
Planoly Pricing Plans Explained
Here's what each plan is actually built for.
1. Starter, $16/month
Starter is the solo creator plan. You get 1 user, 1 social set, up to 60 uploads per month, the Instagram grid planner, Free Link in Bio, Sellit for digital + physical product sales, and Automate Instagram DMs.
Best for: solo Instagram-first creators publishing under 60 pieces a month who want visual planning + Link in Bio + IG DM automation at a budget price.
Watch out: the 60 uploads/month cap is restrictive for daily posters. Add-ons aren't available, you upgrade to Growth to get more.
2. Growth, $28/month (Most Popular)
Growth is the small-team plan. You get 2 users, 2 social sets, unlimited uploads, and the same feature set as Starter. Add extra social sets at $10/mo or extra users at $5/mo.
Best for: small in-house teams or solo agencies managing 2 brands or a couple of platforms with active posting cadence.
Watch out: "social sets" bundle multiple platforms, confirm your account count fits before paying for add-ons.
3. Pro, $55/month
Pro is the agency plan. You get 6 users, 6 social sets, unlimited uploads, and add-ons at $8/social set and $3/user.
Best for: agencies managing 5 to 6 brands with multi-user collaboration who don't need approval workflows or white-label reports.
Watch out: Pro doesn't add approval workflows, a unified social inbox, or white-label reports, these aren't features on any Planoly plan.
What Planoly Doesn't Include
This is the key thing to understand. Planoly is a visual planner, not a full social media management platform. Several features that competitor SMM tools include as defaults are not on any Planoly plan:
- No unified social inbox across multiple platforms (Planoly has Instagram DM automation, not a cross-platform inbox)
- No approval workflows
- No white-label PDF reports
- No Bluesky or Google Business support
- X (Twitter) is reminder-only, not direct auto-publish
- Analytics depth flagged by G2 reviewers as needing improvement
If those features matter for your workflow, Planoly is the wrong category of tool.
Is Planoly Pricing Worth It?
If you're a solo Instagram-first creator who needs visual grid planning, Link in Bio, IG DM automation, and creator commerce (Sellit), Starter at $16/month is one of the lowest entry prices in the category and a defensible value. Planoly's category is "visual planner with creator commerce", and at that, it's competitive.
If you're a team or agency that needs a real social media management platform, analytics across 10 platforms, a social inbox, approvals and white-label reports, Planoly's pricing structure caps you at 6 users on Pro and doesn't include the feature set you actually need.
Planoly's reliability is also worth knowing. A May 2026 Trustpilot 2-star review (Christian) states "this app constantly fails and the links to socials expire all the time, but you can't reconnect on your phone, you have to log in on a desktop! Then posts fail for a myriad of different reasons." A 2022 G2 review titled "Not quite reliable" (Nicole E., Owner, 3.5/5) reports posts failing to auto-schedule. Planoly's Trustpilot average is 3.6/5 from 58 reviews, flagged as "Average," and Trustpilot's profile shows the company "hasn't replied to negative reviews."
Planoly Pricing: What to Watch Out For
- Starter caps at 60 uploads/month: If you post more than 2 pieces per day, you'll hit the cap. Growth removes it.
- "Social Set" bundles platforms: The exact account-to-set mapping isn't fully documented. Confirm during signup.
- Add-on math on Growth/Pro: $10/$5 per extra social set/user on Growth; $8/$3 on Pro. Costs creep up.
- X (Twitter) is reminder-only: Posts to X require manual confirmation via mobile push, not direct auto-publish.
- No Bluesky, no Google Business: If you publish on either, you'll need a second tool.
- No approval workflows, no white-label reports: Planoly's category is visual planner, not agency SMM. These aren't features on any tier.
- No money-back guarantee: Try It Free button exists but no advertised refund window.
- Reliability complaints across G2 and Trustpilot: Both surfaces include reports of posts failing to auto-publish.
Compare Planoly Pricing with Other Tools
For deeper comparisons, see Sked Social pricing, MeetEdgar pricing, RecurPost pricing, Later pricing, Buffer pricing, Hootsuite pricing, Tailwind pricing, and Pallyy pricing. Or read Why teams are looking for Planoly alternatives.
Pros and Cons of Planoly
Pros of Planoly
- $16 Starter is one of the cheapest entry tiers in the category.
- Instagram grid planner: best in class for visual aesthetic planning.
- Free Link in Bio on every plan, including Starter.
- Automate Instagram DMs on every plan: ManyChat-style automation built in.
- Sellit creator commerce: sell digital products and physical merch directly from Planoly, on every plan.
- Pinterest publishing: a long-standing strength.
- Amazon Posts: Planoly is one of the few scheduling tools that supports Amazon, reminder-only.
- Mobile apps for iOS and Android.
- Save up to 15% with annual billing.
Cons of Planoly
- Reliability complaints: Recent Trustpilot 2-star (Christian, May 2026) and older G2 3.5-star (Nicole E., Aug 2022) both report posts failing to publish. Trustpilot rating is 3.6/5 from 58 reviews.
- "Hasn't replied to negative reviews.": Trustpilot explicitly flags this on Planoly's profile.
- 60 uploads per month cap on Starter: roughly two posts a day before you hit the ceiling.
- X (Twitter) is reminder-only: posts to X require manual confirmation rather than direct auto-publish.
- No Bluesky and no Google Business Profile: if you publish on either, you need a second tool.
- No unified social inbox: Instagram DM automation is the closest thing on offer.
- No approval workflows on any plan: there is no way to route a post to a client for sign-off.
- No white-label reports: nothing can carry your agency's branding.
- No money-back guarantee: a Try It Free button exists but no advertised refund window.
The Better Planoly Alternative for Agencies
Planoly is cheap and it is worth saying so first. Pro is $55/month for 6 social sets and 6 users, with extra sets at $8 and extra users at $3. Nothing in this comparison comes close on price for that capacity.
It is also a creator tool rather than an agency platform. The feature list across all three plans is link in bio, selling digital products and merch, and Instagram DM automation. There are no approval workflows, no client reporting and no white labeling at any tier, and social sets are Instagram-first.
PostPlanify is built for agencies serving local businesses, where a client signs off on posts and expects a report at month end.
Pricing starts at $39/month for your first client workspace, or $31/month billed yearly:
| Client workspaces | Growth | Premium | Scale |
|---|---|---|---|
| 1 | $39/mo | $49/mo | $59/mo |
| 3 | $97/mo | $127/mo | $157/mo |
| 5 | $155/mo | $205/mo | $255/mo |
| 10 | $250/mo | $350/mo | $450/mo |
| Social accounts per workspace | 4 | 6 | 8 |
Every plan includes unlimited team members and unlimited posts. Here is what each adds:
- Growth ($39/mo first workspace): unlimited users and posts, analytics across all 10 platforms, social inbox, approval workflows, shared calendar, roles and permissions, bulk scheduling, media library with Canva and Google Drive, and link in bio
- Premium ($49/mo first workspace): everything in Growth, plus advanced analytics, branded client reports, scheduled report delivery, team comments and mentions, AI brand voice, AI knowledge base, and full API and MCP access
- Scale ($59/mo first workspace): everything in Premium, plus a white-label dashboard, white-label client emails and reports, dedicated 1:1 onboarding, migration help and priority human support
Planoly vs PostPlanify: Side-by-Side Comparison
| Feature | Planoly (Pro, $55) | PostPlanify (Growth) |
|---|---|---|
| Price | $55/mo | $39/mo first workspace, $97/mo for 3 |
| Client separation | 6 social sets, $8/mo each after | One workspace per client, up to 100 |
| Team members | 6, then $3/mo each | Unlimited on every plan |
| Client approvers | Billed as $3/mo users, and no approval step exists | Free, and approvals are built in |
| Approval workflows | Not offered on any plan | Included from Growth |
| Client reports | Not offered | Premium and above |
| White labeling | Not offered | Scale |
| Social inbox | Instagram DM automation only | Instagram, Facebook, LinkedIn, Google Business, YouTube |
| Analytics | Basic | Full, all 10 platforms |
| Link in bio with commerce | Yes, sell digital products and merch | Link in bio, no commerce |
| Visual grid planning | Best in class | Post previews |
Being straight about it: Planoly is a quarter of our price at six clients and it is genuinely good at what it does. Visual grid planning, the link in bio with digital product and merch selling, and Instagram DM automation are all real, and for a creator or a small brand running its own Instagram it is hard to argue against $16 a month.
It just is not built for client work. There is no way to send a post to a client for approval, no client-facing report, and no way to put your agency's name on anything. If your clients review posts before they publish, that gap is the whole decision, and no price fixes it. Three clients here is $97/month with approvals, reporting and a workspace each.
All plans include a 7-day free trial backed by a 14-day money-back guarantee.
Related Guides
- Planoly Reviews: What Users Actually Say
- Best Planoly Alternative for Agencies & Teams
- Later Pricing
- Buffer Pricing
- Hootsuite Pricing
- Tailwind Pricing
- Best Social Media Management Platform (2026)
- Best Social Media Management Tools for Teams
- Social Media Tools With No Per-Seat Fees
FAQ on Planoly Pricing
How much does Planoly cost?
Planoly's plans are Starter at $16/month (1 user, 1 social set, 60 uploads/mo), Growth at $28/month (2 users, 2 social sets, unlimited uploads), and Pro at $55/month (6 users, 6 social sets, unlimited uploads). Annual billing saves up to 15%.
Does Planoly have a free plan?
Planoly offers a "Try It Free" trial on every paid plan but does not have a perpetually free tier.
What's the cheapest Planoly plan?
Starter at $16/month, 1 user, 1 social set, 60 uploads per month.
What is a Planoly "Social Set"?
A social set is a bundle of social accounts managed together in Planoly. Starter includes 1 set, Growth 2, and Pro 6. The exact account-to-set mapping isn't fully documented; confirm during signup.
Does Planoly support all major social platforms?
Planoly auto-publishes to 7 platforms: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, and Threads. X (Twitter) is reminder-only. Planoly also supports Amazon Posts (reminder-only). Bluesky and Google Business are not supported.
Does Planoly offer a money-back guarantee?
No. Planoly offers a "Try It Free" trial but does not offer a refund window on paid plans.
Is Planoly cheaper than PostPlanify?
Yes, and by a wide margin. Planoly Starter is $16/month and Pro is $55/month for 6 social sets and 6 users, against $39/month per client workspace here. What Planoly does not offer at any price is approval workflows, client reporting or white labeling, so the comparison only holds if your clients never review posts before they publish.
Which is better, Planoly or PostPlanify?
For solo IG-first creators who need visual grid planning, Link in Bio, IG DM automation, and creator commerce at $16/month, Planoly is the better fit. For teams and agencies that need a full social media management platform across all 10 major platforms, with a real social inbox, approval workflows and white-label reports, PostPlanify is the better fit.
