Planoly is an Instagram-first visual planner and creator-commerce tool, best known for its drag-and-drop grid planner, free Link in Bio on every plan, Automate Instagram DMs, and Sellit — its built-in commerce layer for selling digital and physical products. It's marketed primarily to solo creators, small teams, and visual-led brands on Instagram and Pinterest.
But is Planoly priced right for your team — and does its category (visual planner) fit your workflow?
Today, we'll break down the full Planoly pricing structure plan by plan, show what's included at each tier, and help you decide whether it's the right tool for your social media workflow.
Planoly Pricing at a Glance (2026)
| Plan | Monthly | Users | Social Sets | Uploads |
|---|---|---|---|---|
| Starter | $16/month | 1 | 1 | 60/month |
| Growth (Most Popular) | $28/month | 2 | 2 | Unlimited |
| Pro | $55/month | 6 | 6 | Unlimited |
Annual billing saves up to 15%. Source: planoly.com/pricing.
How Planoly Pricing Actually Works
Planoly uses flat-tier pricing with hard caps on users, social sets, and (on Starter) monthly uploads. Above the tier limits, you pay per-unit add-ons:
- Extra social set on Growth: +$10/month
- Extra user on Growth: +$5/month
- Extra social set on Pro: +$8/month
- Extra user on Pro: +$3/month
Three implications:
- A "social set" is a bundle of social accounts. Planoly doesn't fully document the account-to-set mapping, so confirm during signup whether multi-platform accounts collapse into one set or spread across multiple.
- Starter's 60 uploads/month cap is restrictive. Active creators publishing 2+ pieces per day per platform will hit the cap on Starter; Growth removes it.
- Pro at $55/month is positioned for agencies, but caps at 6 users and 6 social sets before add-ons.
Planoly offers a free trial via the "Try It Free" CTA on every plan card. Planoly does not offer a money-back guarantee on paid plans.
Planoly Feature Comparison by Plan
Every plan includes these core features:
| Feature | Starter ($16) | Growth ($28) | Pro ($55) |
|---|---|---|---|
| Social sets | 1 | 2 | 6 |
| Users | 1 | 2 | 6 |
| Monthly uploads | 60 | Unlimited | Unlimited |
| Free Link in Bio | Yes | Yes | Yes |
| Sell digital + physical products (Sellit) | Yes | Yes | Yes |
| Automate Instagram DMs | Yes | Yes | Yes |
| Instagram grid planner | Yes | Yes | Yes |
| Add extra social sets / users | No (upgrade required) | Yes ($10 / $5 per month) | Yes ($8 / $3 per month) |
Key point: unlike most schedulers in this category, Planoly's feature set is identical across tiers — the differentiator between Starter, Growth, and Pro is capacity (users, social sets, upload count), not features.
Planoly Pricing Plans Explained
Here's what each plan is actually built for.
1. Starter — $16/month
Starter is the solo creator plan. You get 1 user, 1 social set, up to 60 uploads per month, the Instagram grid planner, Free Link in Bio, Sellit for digital + physical product sales, and Automate Instagram DMs.
Best for: solo Instagram-first creators publishing under 60 pieces a month who want visual planning + Link in Bio + IG DM automation at a budget price.
Watch out: the 60 uploads/month cap is restrictive for daily posters. Add-ons aren't available — you upgrade to Growth to get more.
2. Growth — $28/month (Most Popular)
Growth is the small-team plan. You get 2 users, 2 social sets, unlimited uploads, and the same feature set as Starter. Add extra social sets at $10/mo or extra users at $5/mo.
Best for: small in-house teams or solo agencies managing 2 brands or a couple of platforms with active posting cadence.
Watch out: "social sets" bundle multiple platforms — confirm your account count fits before paying for add-ons.
3. Pro — $55/month
Pro is the agency plan. You get 6 users, 6 social sets, unlimited uploads, and add-ons at $8/social set and $3/user.
Best for: agencies managing 5–6 brands with multi-user collaboration who don't need approval workflows or white-label reports.
Watch out: Pro doesn't add approval workflows, a unified social inbox, AI image generation, or white-label reports — these aren't features on any Planoly plan.
What Planoly Doesn't Include
This is the key thing to understand. Planoly is a visual planner, not a full social media management platform. Several features that competitor SMM tools include as defaults are not on any Planoly plan:
- No unified social inbox across multiple platforms (Planoly has Instagram DM automation, not a cross-platform inbox)
- No AI image generation
- No approval workflows
- No white-label PDF reports
- No Bluesky or Google Business support
- X (Twitter) is reminder-only, not direct auto-publish
- Analytics depth flagged by G2 reviewers as needing improvement
If those features matter for your workflow, Planoly is the wrong category of tool.
Is Planoly Pricing Worth It?
If you're a solo Instagram-first creator who needs visual grid planning, Link in Bio, IG DM automation, and creator commerce (Sellit), Starter at $16/month is one of the lowest entry prices in the category and a defensible value. Planoly's category is "visual planner with creator commerce" — and at that, it's competitive.
If you're a team or agency that needs a real social media management platform — analytics across 10 platforms, social inbox, AI image generation, approvals, white-label reports — Planoly's pricing structure caps you at 6 users on Pro and doesn't include the feature set you actually need.
Planoly's reliability is also worth knowing. A May 2026 Trustpilot 2-star review (Christian) states "this app constantly fails and the links to socials expire all the time, but you can't reconnect on your phone — you have to log in on a desktop! Then posts fail for a myriad of different reasons." A 2022 G2 review titled "Not quite reliable" (Nicole E., Owner, 3.5/5) reports posts failing to auto-schedule. Planoly's Trustpilot average is 3.6/5 from 58 reviews — flagged as "Average," and Trustpilot's profile shows the company "hasn't replied to negative reviews."
Planoly Pricing: What to Watch Out For
1. Starter caps at 60 uploads/month. If you post more than 2 pieces per day, you'll hit the cap. Growth removes it.
2. "Social Set" bundles platforms. The exact account-to-set mapping isn't fully documented. Confirm during signup.
3. Add-on math on Growth/Pro. $10/$5 per extra social set/user on Growth; $8/$3 on Pro. Costs creep up.
4. X (Twitter) is reminder-only. Posts to X require manual confirmation via mobile push — not direct auto-publish.
5. No Bluesky, no Google Business. If you publish on either, you'll need a second tool.
6. No approval workflows, no white-label reports. Planoly's category is visual planner — not agency SMM. These aren't features on any tier.
7. No money-back guarantee. Try It Free button exists but no advertised refund window.
8. Reliability complaints across G2 and Trustpilot. Both surfaces include reports of posts failing to auto-publish.
Compare Planoly Pricing with Other Tools
For deeper comparisons, see Sked Social pricing, MeetEdgar pricing, RecurPost pricing, Later pricing, Buffer pricing, Hootsuite pricing, Tailwind pricing, and Pallyy pricing. Or read Why teams are looking for Planoly alternatives.
Pros and Cons of Planoly
Pros of Planoly
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$16 Starter is one of the cheapest entry tiers in the category.
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Instagram grid planner — best-in-class for visual aesthetic planning.
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Free Link in Bio on every plan — including Starter.
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Automate Instagram DMs included on every plan — ManyChat-style automation built in.
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Sellit (creator commerce) — sell digital products and physical merch directly from Planoly on every plan.
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Pinterest publishing — long-standing strength.
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Amazon Posts — Planoly is one of the few scheduling tools that supports Amazon (reminder-only).
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Mobile apps for iOS and Android.
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Save up to 15% with annual billing.
Cons of Planoly
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Reliability complaints. Recent Trustpilot 2-star (Christian, May 2026) and older G2 3.5-star (Nicole E., Aug 2022) both report posts failing to publish. Trustpilot rating is 3.6/5 from 58 reviews.
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"Hasn't replied to negative reviews." Trustpilot explicitly flags this on Planoly's profile.
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60 uploads/month cap on Starter.
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X (Twitter) is reminder-only, not direct auto-publish.
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No Bluesky, no Google Business.
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No unified social inbox across multiple platforms.
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No AI image generation.
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No approval workflows.
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No white-label PDF reports.
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G2 review summary flags analytics as needing more depth.
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Add-on math — $8–$10/mo per extra social set, $3–$5/mo per extra user.
The Better Planoly Alternative for Agencies & Teams
Want a full social media management platform — analytics, social inbox, AI captions and image generation, approvals, link-in-bio, and white-label reports — across all 10 major platforms?
PostPlanify is the Planoly alternative you're looking for if you need more than a visual planner.
PostPlanify pricing starts at $79/month billed yearly ($99/month monthly). It's a different category of tool — full SMM platform vs. visual planner — and the price reflects that. Here's how each plan breaks down:
- Growth ($99/mo or $79/mo billed yearly): 15 social accounts, 5 workspaces, 3 team members, unlimited posts, vision-powered AI assistant with 200 AI images/mo, full analytics across all 10 platforms, social inbox (Instagram, Facebook, LinkedIn, Google Business, YouTube), bulk scheduling, link in bio, Canva & Google Drive integration, API + MCP access
- Premium ($199/mo or $159/mo billed yearly) — Most Popular: 30 social accounts, 15 workspaces, 6 team members, 400 AI images/mo, multi-approver approval workflows, advanced analytics, PDF reports, shared calendar, roles & permissions
- Scale ($299/mo or $239/mo billed yearly): 100 social accounts, 50 workspaces, 12 team members, 800 AI images/mo, white-label PDF reports, priority human support, dedicated onboarding & migration
- Enterprise (custom pricing, demo-only): Unlimited social accounts/workspaces/team members, unlimited AI images, 1:1 onboarding call, priority feature requests, private WhatsApp support
Planoly vs PostPlanify: Side-by-Side Comparison
| Feature | Planoly (Pro) | PostPlanify (Growth) | PostPlanify (Premium) |
|---|---|---|---|
| Price | $55/mo | $99/mo ($79/mo yearly) | $199/mo ($159/mo yearly) |
| Users | 6 | 3 | 6 |
| Social accounts | 6 social sets | 15 | 30 |
| Platforms (auto-publish) | 7 (no Bluesky, no GBP; X reminder-only) | 10 (all direct) | 10 |
| Social inbox | IG DM automation only | Yes (IG, FB, LinkedIn, GBP, YouTube) | Yes |
| AI image generation | No | 200/mo | 400/mo |
| Approval workflows | No | No | Multi-approver (included) |
| White-label PDF reports | No | No | PDF reports |
| Analytics | Basic (G2 flags as gap) | Advanced (all 10 platforms) | Advanced + historical trends |
| Sellit / creator commerce | Yes | No | No |
| Amazon Posts | Yes (reminder-only) | No | No |
| Money-back guarantee | None offered | 14 days | 14 days |
All paid PostPlanify plans include a 7-day free trial with a 14-day money-back guarantee. Where Planoly is the cheaper visual planner for solo creators, PostPlanify is the better-fit full SMM platform for teams that need more than a planner.
Related Guides
- Planoly Reviews: What Users Actually Say
- Best Planoly Alternative for Agencies & Teams
- Later Pricing
- Buffer Pricing
- Hootsuite Pricing
- Tailwind Pricing
- Best Social Media Management Platform (2026)
- Best Social Media Management Tools for Teams
- Social Media Tools With No Per-Seat Fees
FAQ on Planoly Pricing
How much does Planoly cost?
Planoly's plans are Starter at $16/month (1 user, 1 social set, 60 uploads/mo), Growth at $28/month (2 users, 2 social sets, unlimited uploads), and Pro at $55/month (6 users, 6 social sets, unlimited uploads). Annual billing saves up to 15%.
Does Planoly have a free plan?
Planoly offers a "Try It Free" trial on every paid plan but does not have a perpetually free tier.
What's the cheapest Planoly plan?
Starter at $16/month — 1 user, 1 social set, 60 uploads per month.
What is a Planoly "Social Set"?
A social set is a bundle of social accounts managed together in Planoly. Starter includes 1 set, Growth 2, and Pro 6. The exact account-to-set mapping isn't fully documented; confirm during signup.
Does Planoly support all major social platforms?
Planoly auto-publishes to 7 platforms: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, and Threads. X (Twitter) is reminder-only. Planoly also supports Amazon Posts (reminder-only). Bluesky and Google Business are not supported.
Does Planoly include AI image generation?
No. Planoly's AI features focus on caption assistance and Instagram DM automation. AI image generation is not a feature.
Does Planoly offer a money-back guarantee?
No. Planoly offers a "Try It Free" trial but does not offer a refund window on paid plans.
Is Planoly cheaper than PostPlanify?
Yes — Planoly is meaningfully cheaper at the entry tier. Planoly Starter is $16/month versus PostPlanify Growth at $99/month. But the two tools are different categories: Planoly is a visual planner with creator commerce; PostPlanify is a full social media management platform with social inbox, AI image generation, approvals, and white-label reports.
Which is better — Planoly or PostPlanify?
For solo IG-first creators who need visual grid planning, Link in Bio, IG DM automation, and creator commerce at $16/month — Planoly is the better fit. For teams and agencies that need a full social media management platform across all 10 major platforms, with a real social inbox, AI image generation, approval workflows, and white-label reports — PostPlanify is the better fit.
