7 Best LinkedIn Analytics Tools in 2026 (Tested & Ranked)

LinkedIn analytics carries more weight per number than any other platform's. Nobody's boss asks about the TikTok grid, but LinkedIn is where the pipeline conversations happen, so its numbers end up in QBRs, client reports, and board decks. Which makes the state of the native analytics genuinely awkward: LinkedIn runs two separate systems depending on whether you're a company page or a person, and neither one covers the full job.

The tooling market just had its own shakeup, too. Shield, for years the best-known LinkedIn analytics specialist, has shut down, sending thousands of creators and teams looking for a replacement. And our own numbers add a wrinkle to the usual advice: in PostPlanify's analysis of 794 LinkedIn company page posts, the famous "never post on weekends" rule turns out to be half right, and the details are further down this guide.

So this comparison covers 7 tools that measure LinkedIn properly, with special attention to the split the platform itself created: company page analytics versus personal profile analytics, because most tools only handle one side.

Quick Answer: What Is the Best LinkedIn Analytics Tool in 2026?

For agencies and marketing teams, the best LinkedIn analytics tool is PostPlanify: LinkedIn analytics with historical trends, period comparison, and benchmarking, stored from the day you connect, alongside a LinkedIn company page scheduler, a social inbox, and white-label PDF reports for the client-facing side.

For personal-brand builders, AuthoredUp is the strongest specialist since Shield's shutdown, from $19.95/month. Taplio adds AI content and engagement tooling to the analytics, and Socialinsider leads for competitor benchmarking.

What LinkedIn's Native Analytics Gives You Free (and Where It Stops)

LinkedIn's built-in analytics is really two products. Company pages get the fuller one: visitor, follower, content, and lead analytics, with page-level data reaching back up to 12 months and manual CSV exports. Personal profiles get post-level metrics (impressions, engagement, profile viewers, search appearances) with far fewer export options and no long-term account view.

What neither side gives you:

• Benchmarks. A 4% engagement rate on LinkedIn is excellent, but the dashboard will never tell you that.
• Competitor context. No view of how other pages in your space perform.
• Flexible history and exports. Company pages cap at 12 months; personal profiles are effectively post-by-post archaeology.
• Cross-account roll-ups. Agencies managing several pages get one dashboard per page and no way to see the book of business.

If you just want a quick read on where a profile or page stands today, our free LinkedIn engagement calculator works without connecting anything. For everything past that, the tools below.

How I Evaluated These LinkedIn Analytics Tools

LinkedIn's split personality drove the criteria:

• Personal profiles, company pages, or both: the single biggest capability difference between these tools
• Data history: does your record survive past LinkedIn's windows, and from when?
• B2B reporting: can it produce something a CMO or client would accept without reformatting?
• Benchmarks and competitors: context for numbers that get scrutinized more than any other platform's
• LinkedIn-specific metrics: saves, sends, and profile-level effects that generic dashboards skip
• Workflow: analytics alone, or connected to publishing and engagement

Quick Picks: Best LinkedIn Analytics Tools at a Glance

Tool	Starting Price	Free Option	Personal-Brand Focus	Best For
PostPlanify	$129/mo ($99/mo yearly)	Trial + guarantee	❌ (company pages)	Agencies & marketing teams
AuthoredUp	$19.95/mo	Trial (no card)	✅ Core focus	Creators & personal brands
Taplio	$39/mo	7-day trial	✅ Core focus	AI-assisted LinkedIn growth
Socialinsider	$82/mo	14-day trial	❌	Competitor benchmarking
Metricool	$25/mo	✅ (1 brand)	❌	Budget data depth
Sprout Social	$199/seat/mo	Trial	❌	Enterprise teams
Hootsuite	$249/user/mo	Trial	❌	Enterprise breadth

1. PostPlanify: Best for Agencies and Marketing Teams

PostPlanify covers the version of LinkedIn analytics that agencies and B2B marketing teams actually get judged on: performance over time, in context, in a report someone else will read. It tracks your LinkedIn company pages (connected through the LinkedIn scheduler) with data stored from the day you connect, historical trends, period comparison, and benchmarking, then turns the result into white-label PDF reports agencies can hand to clients under their own brand.

The analytics sit inside the full workflow: direct publishing for posts and documents, a social inbox with AI replies for LinkedIn comments, approval workflows for the compliance-minded B2B world, and 9 other platforms in the same dashboard. Flat pricing, no per-seat multiplication, which matters at exactly the moment a LinkedIn program starts involving more people.

At a glance: PostPlanify

• Pricing: Growth $129/mo or $99/mo billed yearly (15 accounts, 5 workspaces, 3 users) → Premium $249/mo or $199/mo billed yearly (30 accounts, 15 workspaces, 6 users) → Scale $399/mo or $349/mo billed yearly (100 accounts, 50 workspaces, 12 users) → custom Enterprise
• Free option: 7-day free trial + 14-day money-back guarantee
• Data history: Stored from the day you connect, across all 10 supported platforms
• Best for: Agencies and marketing teams that need LinkedIn performance tracked over time and reported to clients or leadership

Key features:

• Full analytics with historical trends: growth, impressions, and engagement over any stored period, with period comparison so "up vs last quarter" is one click, not an export ritual
• Benchmarking for the platform where numbers face the most scrutiny (our KPI guide for client reporting pairs well here)
• White-label PDF reports (Premium+, fully white-label on Scale+) with shareable links
• LinkedIn company page scheduling with best-time suggestions from your own audience data
• Social inbox with AI replies covering LinkedIn engagement
• The rest of the stack: approvals (Premium+), AI captions and images, content calendar, 10 platforms total

The honest drawback: PostPlanify works with LinkedIn company pages, not personal profiles. If your LinkedIn strategy is a founder or creator posting from a personal account, AuthoredUp or Taplio is the right tool; PostPlanify covers the brand-page side.

Verdict: The pick when LinkedIn is a channel your team is accountable for, with numbers that go in front of clients or leadership. Writing-first creators should look one entry down.

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2. AuthoredUp: Best for Personal Profiles and Creators

AuthoredUp is the natural home for the audience Shield left behind. It's a LinkedIn-only tool built around personal publishing: analytics with the advanced metrics LinkedIn hides in plain sight (saves, sends, reach, profile views, followers gained), historical data collection, post comparison, CSV export and an analytics API, wrapped around a genuinely good writing environment with formatting, device previews, a 200+ hook library, and reusable snippets.

It covers company pages too, with no extra fee for unlimited pages, but its center of gravity is the individual: consultants, founders, and creators whose LinkedIn presence is the marketing. At $19.95/month for one profile (or $14.95/profile for teams of 3+), it's the cheapest serious entry on this list.

At a glance: AuthoredUp

• Pricing: Individual $19.95/mo or $16.63/mo billed yearly (1 profile) → Business $14.95/profile/mo, minimum 3 profiles ($12.46 yearly) → custom Growth from 10 profiles
• Free option: Full-access trial, no card required
• Data history: Collected and stored from connection, with CSV export and API
• Best for: Creators, consultants, and founders building a personal LinkedIn presence

Key features:

• Advanced post metrics including saves and sends, the two signals most tools miss
• Growth timeline with historical data collection and post comparison
• Writing suite: formatting, previews on desktop and mobile, hooks and closing templates
• Covers personal profiles and unlimited company pages
• CSV export and analytics API for custom reporting

The honest drawback: it's LinkedIn-only and writing-first. If you manage five platforms or need client-facing branded reports, this is a companion tool, not the platform.

Verdict: The strongest Shield replacement and the best sub-$20 way to take LinkedIn seriously as an individual.

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3. Taplio: Best AI-Powered LinkedIn Growth Suite

Taplio approaches the same personal-brand problem from the AI side. It bundles content generation (including carousel creation), scheduling at best times, analytics, engagement tooling, and DM outreach into one LinkedIn-only growth suite, positioned for people who want the machine to carry more of the content workload.

Plans start at $39/month with a 7-day full-access trial. Compared to AuthoredUp, you're paying roughly double for the AI creation and outreach layers on top of the analytics; whether that trade makes sense depends entirely on how much of your LinkedIn output you want generated versus written.

At a glance: Taplio

• Pricing: From $39/mo
• Free option: 7-day trial with full Pro access
• Data history: Performance tracking with analytics dashboard
• Best for: Founders and marketers who want AI-assisted LinkedIn content plus analytics in one tool

Key features:

• AI post and carousel generation with idea discovery
• Scheduling with best-time automation
• Analytics to identify what's working
• Engagement and DM outreach tooling

The honest drawback: the AI-first positioning cuts both ways; the analytics is one feature among five, not the product's core, and LinkedIn-only scope limits it for multi-platform teams.

Verdict: Pick it when the bottleneck is producing LinkedIn content at all, and the analytics comes along as the feedback loop.

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4. Socialinsider: Best for Competitor Benchmarking

Socialinsider answers the question LinkedIn's native analytics refuses to touch: how do we compare? It benchmarks your LinkedIn presence against competitors across followers, engagement, and content mix, with automated reports and unlimited exports, and its own industry studies are among the most-cited benchmarks in social marketing (we reference them in our engagement benchmarks guide).

Plans scale by tracked accounts and history: 20 accounts with 3 months of history at $82/month up to 40 accounts with 12 months at $199/month, all with a no-card 14-day trial.

At a glance: Socialinsider

• Pricing: Adapt $82/mo (20 accounts, 3-month history) → Optimize $124/mo (30 accounts, 6 months) → Predict $199/mo (40 accounts, 12 months); ~2 months free on annual
• Free option: 14-day trial, no card required
• Data history: 3 to 12 months depending on plan
• Best for: B2B marketers whose reporting lives on competitive context

Key features:

• Competitor benchmarking across LinkedIn, Instagram, Facebook, TikTok, X, and YouTube
• Automated reports with unlimited exports
• Industry benchmark datasets from their own research
• API and Looker Studio add-ons

The honest drawback: analytics-only (no publishing or engagement), and the account caps plus monthly replacement limits reward careful plan-reading.

Verdict: If "versus the competition" is the first slide of your report, start the trial here.

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5. Metricool: Best Budget Analytics With Unlimited History

Metricool covers LinkedIn inside its everything-platform: analytics with unlimited history on paid plans, competitor tracking, a planner, and client reports, from $25/month with a real free plan (1 brand). For teams that need LinkedIn measured alongside ten other platforms without specialist pricing, it remains the value pick.

At a glance: Metricool

• Pricing: Free (1 brand, 30-day history) → Starter from $25/mo (5–10 brands) → Advanced from $54/mo (15–50 brands)
• Free option: Yes, 1 full brand
• Data history: Unlimited on paid plans
• User ratings: 4.5/5 on G2 (83 reviews); 4.2/5 on Trustpilot
• Best for: Budget-conscious teams measuring LinkedIn as one platform among many

Key features:

• Unlimited analytics history on paid plans
• LinkedIn among 11 supported platforms
• Competitor tracking and client reports (Advanced)
• Planner and publishing included

The honest drawback: LinkedIn depth is generalist-grade; saves, sends, and personal-brand metrics aren't the focus, and the interface prioritizes breadth over polish.

Verdict: The best data-per-dollar option for multi-platform teams. Learn more in our Metricool pricing breakdown, Metricool reviews roundup, and best Metricool alternatives guide.

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6. Sprout Social: Best Enterprise Analytics

Sprout Social is the enterprise answer for LinkedIn reporting: cross-network dashboards, deep audience analysis, and the most polished stakeholder-facing reports in the industry. For B2B organizations where LinkedIn data flows into revenue conversations, it's the incumbent standard, priced accordingly at $199 per seat per month.

At a glance: Sprout Social

• Pricing: Standard $199/seat/mo (5 profiles) → Professional $299/seat/mo (unlimited profiles) → Advanced $399/seat/mo; custom Enterprise
• Free option: 30-day trial
• Data history: Deep, with premium reporting
• User ratings: 4.4/5 on G2 (5,731 reviews); 2.2/5 on Trustpilot
• Best for: Mid-market and enterprise B2B teams with formal reporting obligations

Key features:

• Best-in-class cross-network reports including LinkedIn
• Deep audience and post analytics
• Social listening add-on
• Enterprise workflows and permissions

The honest drawback: per-seat pricing turns a 3-person team into $597/month, and none of it is LinkedIn-specialist depth; you're buying reporting machinery.

Verdict: The safe enterprise choice when LinkedIn is one channel in a governed, multi-network program. Learn more in our Sprout Social pricing breakdown, Sprout Social reviews roundup, and best Sprout Social alternatives guide.

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7. Hootsuite: Best Enterprise Breadth

Hootsuite closes the list with LinkedIn analytics inside the longest-running social management platform, plus listening, monitoring, and a custom report builder. Organizations pick it for vendor stability and one-platform-for-everything procurement, at $249 per user per month.

At a glance: Hootsuite

• Pricing: Standard $249/user/mo (10 accounts) → Advanced $499/user/mo (50 accounts) → custom Business
• Free option: 30-day trial
• Data history: Deep, with custom reports
• User ratings: 4.3/5 on G2 (6,615 reviews); 1.8/5 on Trustpilot
• Best for: Enterprise teams standardizing on one vendor across networks

Key features:

• Comprehensive LinkedIn and cross-network analytics
• Social listening and brand monitoring
• Custom report builder
• Enterprise approvals and compliance

The honest drawback: the per-user price only makes sense at organizational scale; smaller teams fund governance they never touch.

Verdict: Enterprise requirements only. Learn more in our Hootsuite pricing breakdown, Hootsuite reviews roundup, and best Hootsuite alternatives guide.

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LinkedIn Analytics Tools Comparison Table

Tool	Entry Price	Free Option	LinkedIn-Only	Personal-Brand Focus	Competitor Benchmarks	Scheduling Included
PostPlanify	$129/mo ($99 yearly)	Trial + guarantee	❌ (10 platforms)	❌ (company pages)	Benchmarks ✅	✅ Full suite
AuthoredUp	$19.95/mo	Trial (no card)	✅	✅	❌	Scheduling ✅
Taplio	$39/mo	7-day trial	✅	✅	❌	✅
Socialinsider	$82/mo	14-day trial	❌ (6 networks)	❌	✅ Core focus	❌
Metricool	$25/mo	✅ (1 brand)	❌ (11 platforms)	❌	✅	✅
Sprout Social	$199/seat/mo	Trial	❌	❌	Benchmarking	✅
Hootsuite	$249/user/mo	Trial	❌	❌	✅ (listening)	✅

The Weekday Premium: What 794 LinkedIn Posts Say About Timing

The standard advice says LinkedIn dies on weekends. Our data says it's more specific than that. In PostPlanify's analysis of 794 LinkedIn company page posts from 36 pages (April to July 2026), weekday posts earned a median engagement rate of 2.63% versus 2.27% on weekends, a premium of about 16%, with median impressions higher too (28 vs 22.5). Teams already behave accordingly: only 18.6% of the posts in our dataset were published on a weekend.

Two details the averages hide. Thursday ran hottest in our sample at a 3.33% median, clearly above every other day. And the weekend isn't one thing: Saturday was the true dead zone (2.22%, the week's lowest), while Sunday engagement held near weekday levels at 2.62%, but on the lowest reach of the week (median 17 impressions vs 35 on Wednesday). Fewer people scrolling, but the ones who are there still engage.

The reason this belongs in an analytics article: none of it is visible in LinkedIn's native dashboard, which won't segment performance by publish day at all. Whichever tool you pick, day-of-week splits are the first custom view worth building.

Methodology: 90-day window (April 6 to July 5, 2026), posts from LinkedIn company pages connected to PostPlanify, at least 7 days old at measurement, engagement rate = interactions / impressions per post, medians throughout, days by UTC publish time. Per-day samples span 15 to 25 accounts and are directional; the weekday/weekend split covers 33 and 22 accounts respectively. Correlation, not causation.

How to Choose the Right LinkedIn Analytics Tool

Start from who reads the numbers:

• "Clients or leadership read them" → PostPlanify for tracked history plus white-label reports, or Sprout Social at enterprise budgets
• "I read them, about my own presence" → AuthoredUp, or Taplio if you want AI carrying the content side
• "They're compared to competitors" → Socialinsider
• "They're one platform among many, cheaply" → Metricool

Whichever tool wins, anchor expectations first: our engagement benchmarks cover what good looks like by platform and formula, and our what to post on LinkedIn guide covers the content side the numbers are measuring. The full cross-platform picture lives in the social media analytics tools comparison, with platform-specific guides for Instagram, TikTok, YouTube, and Facebook.

Frequently Asked Questions

What is the best LinkedIn analytics tool in 2026?

For agencies and marketing teams, PostPlanify is the best LinkedIn analytics tool in 2026: it stores LinkedIn analytics from the day you connect, adds trends, period comparison, and benchmarking, and pairs the data with company page scheduling, a social inbox, and white-label PDF reports, in flat plans from $129/month ($99/month billed yearly). For personal brands and creators, AuthoredUp ($19.95/month) is the strongest LinkedIn-only specialist since Shield shut down.

How far back does LinkedIn's native analytics go?

It depends which LinkedIn you are. Company pages can view page-level analytics reaching back up to 12 months, with manual CSV exports. Personal profiles only get post-level metrics plus profile viewers and search appearances, with minimal export options and no long-term account view. Neither side offers benchmarks, competitor data, or flexible period comparisons, which is the main reason third-party LinkedIn analytics tools exist.

What happened to Shield, the LinkedIn analytics tool?

Shield, one of the best-known LinkedIn analytics tools for personal profiles, has shut down and is no longer available. Former Shield users looking for a replacement typically move to AuthoredUp (the closest match: personal-profile analytics with advanced metrics like saves and sends, from $19.95/month), Taplio (analytics inside an AI content suite), or a full management platform like PostPlanify if they also need scheduling and reporting.

What is a good engagement rate on LinkedIn?

In PostPlanify's analysis of 14,000+ posts across platforms (July 2026), LinkedIn's median engagement rate was 2.55% per view, second only to Instagram among major platforms. Timing shifts it: in the same dataset, weekday posts earned a 2.63% median versus 2.27% on weekends. As always, check the formula before comparing; by-follower benchmarks from industry studies run much lower than per-view numbers.

What is the best day to post on LinkedIn?

In PostPlanify's analysis of 794 company page posts (April to July 2026), Thursday posts earned the highest median engagement rate at 3.33%, against 2.2 to 2.6% on other days, while Saturday was the weakest at 2.22%. Sunday was the surprise: engagement held near weekday levels (2.62%) but on the week's lowest reach. Per-day samples are directional (15 to 25 accounts per day), so treat this as a starting point and verify against your own audience data.

Is there a free LinkedIn analytics tool?

LinkedIn's native analytics is free: fuller for company pages (up to 12 months of page data), minimal for personal profiles. Beyond that, Metricool's free plan covers 1 brand with 30 days of history, and AuthoredUp offers a full-access trial without a card. For an instant engagement check on any profile or page, our free LinkedIn engagement calculator works in seconds.

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Bottom line: LinkedIn splits its analytics in two and caps both halves, right on the platform where your numbers face the most scrutiny. AuthoredUp and Taplio own the personal side, Socialinsider owns the competitive view, and the enterprise suites own the board deck. PostPlanify covers the middle where most agencies and marketing teams live: company pages tracked over time, benchmarked, and turned into reports that carry your brand. Try it free for 7 days, backed by a 14-day money-back guarantee.