Most marketing teams plan campaigns in one tool and execute social posts in another — and lose visibility in the gap between them. Marketing planning software covers the upstream layer: briefs, calendars, approvals, task assignment, and timeline visibility across channels.
Quick Answer: What Is the Best Marketing Planning Software in 2026?
Every marketing team needs two layers — a PM tool that owns the plan, and PostPlanify for the social-execution layer that turns the plan into scheduled, approved, published posts. PostPlanify covers the execution slot with multi-workspace (5 on Growth, 15 on Premium, 50 on Scale), approval workflows with multi-approver tracking, analytics across 10 platforms, a unified social inbox, and white-label PDF reports — all at flat pricing starting at $79/mo billed yearly. No per-seat or per-channel fees as the team grows.
For the PM layer that pairs with PostPlanify, pick by team shape. For end-to-end campaign planning across cross-functional teams, Asana and monday.com lead the project-management category. For all-in-one tasks + docs + dashboards at a lower price, ClickUp covers more layers per dollar.
For visual content review and approvals, Planable is purpose-built. For enterprises needing a full marketing CRM and automation stack, HubSpot Marketing Hub replaces a planning tool entirely.
How I Tested These Marketing Planning Software Tools
- Pricing verification. I pulled every price in this article directly from each vendor's official pricing page in May 2026. I call out per-seat, per-channel, and per-workspace structures clearly so you can model your real cost.
- Feature mapping. I mapped each tool against five marketing-team needs: campaign planning, content calendar, approval workflows, social execution, and reporting.
- Review analysis. I sourced G2 review counts and ratings from public review pages as of May 2026.
- Honest category placement. I keep PM tools as PM tools and social schedulers as social schedulers — no inflating one tool's category to chase a wider keyword.
Quick Comparison: 13 Marketing Planning Software Tools at a Glance
| Tool | Best For | Starting Price | Category | Free Plan | G2 Rating |
|---|---|---|---|---|---|
| PostPlanify | Social execution alongside any PM tool | $79/mo billed yearly | Social media management | 7-day trial | 5/5 (2) |
| Asana | Cross-functional campaign teams | $10.99/user/mo | Project management | Yes (2 users) | 4.4/5 (13,631) |
| monday.com | Visual marketing boards | $9/seat/mo (min 3 seats) | Project management | Yes (2 seats) | 4.7/5 (15,360) |
| ClickUp | All-in-one marketing teams | $7/user/mo | Project management | Yes | 4.7/5 (11,176) |
| Notion | Lightweight planning + docs | $10/user/mo | Docs + databases | Yes | 4.6/5 (11,822) |
| Trello | Free + simple kanban planning | $5/user/mo | Kanban PM | Yes | 4.4/5 (14,026) |
| HubSpot Marketing Hub | Built-in CRM + automation | $9/seat/mo (Starter) | Marketing automation | Free tools | 4.5/5 (14,011) |
| CoSchedule | Marketing calendar + social | $19/user/mo | Marketing calendar | Yes (1 profile) | 4.4/5 (256) |
| Planable | Visual content review + approvals | $39/workspace/mo | Content collaboration | Yes (50 posts) | 4.6/5 (937) |
| Hootsuite | Enterprise social + planning | $249/user/mo | Social management | 30-day trial | 4.3/5 (7,109) |
| Buffer | Lightweight social-first planning | $6/channel/mo | Social scheduler | Yes (3 channels) | 4.3/5 (1,071) |
| Airtable | Customizable database + calendar | $20/seat/mo | Database + workflows | Yes | 4.6/5 (3,268) |
| Wrike | Agencies with client portals | $10/user/mo (2-15 users) | Project management | Yes | 4.2/5 (4,529) |
PostPlanifyManage All Your Social Accounts Without the Chaos
Schedule posts, track performance, and collaborate with your team.
Who Needs Marketing Planning Software?
Not every team needs the same tool. Match your situation to the right category:
- In-house marketing teams (5–25 people). Campaign planning across email, social, paid, and content. Asana, monday.com, or ClickUp handle the cross-functional layer. Add a social scheduler for execution.
- Agencies managing multiple clients. Workspaces, client visibility, and approval workflows matter most. Wrike, CoSchedule Agency, or PostPlanify (multi-workspace + Client role) fit best.
- Solo marketers and consultants. Trello, Notion, or PostPlanify Growth cover lightweight planning without enterprise pricing.
- Enterprises with compliance needs. Audit trails, SSO, and multi-step approvals push you toward Asana Enterprise, monday.com Enterprise, or HubSpot Marketing Hub Enterprise.
If you're not sure which category you're in, start with the cheapest tier that includes approval workflows — you'll outgrow a bare calendar faster than you'll outgrow approvals.
1. PostPlanify — Best for Social Execution Layer
At a glance — PostPlanify
- Pricing: Growth $99/mo (or $79/mo billed yearly) → Premium $199/mo (or $159/mo billed yearly) → Scale $299/mo (or $239/mo billed yearly) → Enterprise custom
- Category: Social scheduler — sits as the execution layer alongside any PM tool
- Free trial: 7 days, 14-day money-back guarantee
- Best for: Marketing teams and agencies that plan in Asana/Monday/Notion and need a dedicated social execution layer with flat pricing
PostPlanify is a social media management platform for marketing teams and agencies. It's not a campaign-planning tool — it's the execution layer your plan turns into. Pair it with whichever PM tool your team already uses for briefs and timelines.
Key features
- Content calendar with drag-and-drop scheduling across 10 platforms
- Analytics across all 10 platforms with best time to post and historical trends
- Social inbox for Instagram, Facebook, LinkedIn, Google Business, YouTube, and Threads
- AI assistant with vision-powered caption generation and AI image generation
- Team collaboration with 3 members on Growth, 6 on Premium, 12 on Scale, unlimited on Enterprise — flat pricing, no per-seat fees
- Approval workflows with multi-approver tracking and rejection notes (Premium+)
- White-label PDF reports for client reporting (Scale+)
- Media library with Canva, Google Drive, and Dropbox imports
- Link in bio builder
- 10 platforms: Instagram, TikTok, Facebook, LinkedIn, X, YouTube, Threads, Pinterest, Bluesky, Google Business
Pricing
| Plan | Price | Social Accounts | Workspaces | Team Members |
|---|---|---|---|---|
| Growth | $99/mo or $79/mo billed yearly | 15 | 5 | 3 |
| Premium | $199/mo or $159/mo billed yearly | 30 | 15 | 6 |
| Scale | $299/mo or $239/mo billed yearly | 100 | 50 | 12 |
| Enterprise | Custom | Custom | Unlimited | Unlimited |
Pros
- Flat-rate pricing — no per-seat or per-channel fees
- Approval workflows with multi-approver tracking on Premium+
- Analytics across all 10 platforms included from Growth
- Dedicated Client role for external stakeholder reviews
Cons
- Approval workflows require Premium ($199/mo monthly or $159/mo billed yearly), not Growth
- Mobile app not yet available
- Newer platform — smaller community than Hootsuite or Buffer
Best for: Marketing teams and agencies that handle campaign planning in a separate PM tool and want a dedicated social execution layer with flat pricing and approvals.
Try PostPlanify free for 7 days →
2. Asana — Best for Cross-Functional Campaign Planning
At a glance — Asana
- Pricing: Personal Free (up to 2 users) → Starter $10.99/user/mo annual ($13.49 monthly) → Advanced $24.99/user/mo annual ($30.49 monthly) → Enterprise custom
- Category: Project management
- Best for: Marketing teams running cross-functional campaigns across copy, design, web, and paid
- G2 rating: 4.4/5 (13,631 reviews)
Asana is the most widely-used PM tool in modern marketing teams. It handles campaign briefs, task dependencies, timeline planning, and cross-team coordination — the exact upstream layer that turns a quarterly plan into shipped work.
Key features
- Timeline and Gantt views (Starter+) for campaign rollout planning
- Custom fields, forms, and templates for repeatable campaign briefs
- Workload management, goals, and portfolios (Advanced+)
- Approvals and proofing on Advanced
- AI Studio Basic with 50K–200K credits/month depending on tier
- 100+ integrations including Slack, Google Drive, Figma, Salesforce
Pricing
| Plan | Price (annual) | Best For |
|---|---|---|
| Personal | Free | 1–2 users, basic task management |
| Starter | $10.99/user/mo | Timelines, forms, dashboards |
| Advanced | $24.99/user/mo | Goals, portfolios, approvals, workload |
| Enterprise | Custom | SSO, SCIM, governance |
Pros
- Mature, polished interface — lowest learning curve among PM tools
- Goals and portfolios on Advanced are genuinely useful for marketing OKRs
- Strong integrations ecosystem
- Approvals/proofing built in on Advanced
Cons
- Per-user pricing scales fast — 10 users on Advanced = $249.90/mo
- No native social media scheduling
- AI Studio credits cap on lower tiers
- Time tracking only on Advanced+
Best for: Cross-functional marketing teams that need campaign planning, task assignment, and timeline visibility across multiple disciplines.
3. monday.com — Best for Visual Marketing Boards
At a glance — monday.com
- Pricing: Free (up to 2 seats) → Basic $9/seat/mo → Standard $12/seat/mo → Pro $19/seat/mo → Enterprise custom (annual billing, USD, minimum 3 seats on paid plans)
- Category: Project management
- Best for: Visual marketing teams that work better in board views than lists
- G2 rating: 4.7/5 (15,360 reviews)
monday.com leans visual — colorful boards, status columns, multiple board views. Marketing teams who think in pipelines (idea → in progress → review → published) tend to prefer monday over more rigid PM tools.
Key features
- Multiple board views: Kanban, Calendar, Gantt, Timeline, Workload (Standard+)
- 250 automation actions/month on Standard, 25,000 on Pro
- AI credits: 1,000/mo (Basic), 2,000 (Standard), 3,000 (Pro)
- Guest access for clients (Standard+)
- Private boards and advanced views (Pro+)
Pricing
| Plan | Price (annual, per seat) | Notes |
|---|---|---|
| Free | $0 | Up to 2 seats, 3 boards |
| Basic | $9/seat/mo | Minimum 3 seats — actual minimum $27/mo |
| Standard | $12/seat/mo | Most popular for marketing teams |
| Pro | $19/seat/mo | Time tracking, private boards, advanced views |
| Enterprise | Custom | SSO, advanced security |
Pros
- Best-in-class visual board experience
- Strong automation builder
- Highest G2 review count among PM tools (15,360)
- Multiple views on Standard ($12/seat/mo)
Cons
- 3-seat minimum on all paid plans
- Time tracking, private boards, and 25,000 automations require Pro ($19/seat)
- AI credit limits can constrain heavy users
- Monthly billing 25–30% more expensive than annual
Best for: Marketing teams that prefer visual board planning over list-based PM and need solid automation on a mid-tier plan.
4. ClickUp — Best All-in-One Marketing Templates
At a glance — ClickUp
- Pricing: Free Forever → Unlimited $7/user/mo → Business $12/user/mo → Enterprise custom (annual billing). ClickUp Brain AI add-on $9/user/mo
- Category: Project management (all-in-one)
- Best for: Marketing teams wanting the most features per dollar
- G2 rating: 4.7/5 (11,176 reviews)
ClickUp tries to be everything to everyone — task management, docs, whiteboards, chat, goals, dashboards. For marketing teams, that means one tool that can hold the campaign brief, calendar, asset tracker, and team chat in one place.
Key features
- Unlimited storage, spaces, integrations on Unlimited ($7/user/mo)
- Dashboards, message history, webhooks on Business ($12/user/mo)
- 5,000 automations/month on Business, 250,000 on Enterprise
- ClickUp Brain AI add-on at $9/user/mo (or $28 Everything AI with image generation)
- 1,000+ pre-built templates including marketing campaign templates
Pricing
| Plan | Price (annual) | Notes |
|---|---|---|
| Free Forever | $0 | 60MB storage, basic features |
| Unlimited | $7/user/mo | Unlimited storage + spaces |
| Business | $12/user/mo | Dashboards + 5K automations |
| Enterprise | Custom | SAML SSO + 250K automations |
Pros
- Cheapest mid-tier among PM tools — Business at $12/user vs Asana Advanced at $24.99/user
- All-in-one reduces tool sprawl
- Strong dashboards on Business
- 1,000+ templates lower setup time
Cons
- Steeper learning curve — "tries to be everything"
- Brain AI requires separate $9/user/mo add-on
- Interface density can overwhelm new users
- No native social media scheduling
Best for: Marketing teams that want one tool to replace docs + tasks + dashboards and don't mind a learning curve.
5. Notion — Best Lightweight Planning + Docs
At a glance — Notion
- Pricing: Free → Plus $10/user/mo → Business $20/user/mo → Enterprise custom
- Category: Docs + databases
- Best for: Small marketing teams that plan in long-form
- G2 rating: 4.6/5 (11,822 reviews)
Notion is closer to a flexible workspace than a PM tool — but small marketing teams use it as a planning hub because databases, calendars, and docs all live in one workspace. Build a campaign hub once; reuse it forever.
Key features
- Unlimited file uploads on Plus
- Databases with multiple views (Calendar, Board, Table, Gallery, Timeline)
- Notion AI trial on Free; AI Meeting Notes and Notion Agent (beta) on Business
- Granular database permissions and custom forms with conditional logic (Business+)
- Premium integrations (GitHub, Asana) on Business
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 5MB file uploads, limited blocks |
| Plus | $10/user/mo | Unlimited files, custom forms |
| Business | $20/user/mo | AI Meeting Notes, advanced analytics |
| Enterprise | Custom | DLP, SIEM, advanced compliance |
Pros
- Extremely flexible — build the workspace your team actually needs
- Strong knowledge-base + database combo
- Easy onboarding for non-technical marketers
- Notion AI trial included on Free
Cons
- No native task dependencies or Gantt — not a true PM replacement
- Notion AI full access requires Business
- Without templates, setup takes time
- No social scheduling, no marketing-specific features
Best for: Small marketing teams (under 10) that plan in docs and want databases without standing up a full PM tool.
6. Trello — Best Free + Simple Kanban
At a glance — Trello
- Pricing: Free → Standard $5/user/mo → Premium $10/user/mo → Enterprise $17.50/user/mo (annual billing)
- Category: Kanban PM
- Best for: Solo marketers and teams under 5 wanting free or near-free planning
- G2 rating: 4.4/5 (14,026 reviews)
Trello keeps it simple — kanban boards, drag-and-drop cards, Power-Ups for extensions. For small marketing teams that need a content backlog and a "now/next/published" pipeline, it's enough.
Key features
- Free plan with up to 10 boards per Workspace
- Unlimited boards on Standard+ ($5/user/mo)
- Calendar, Timeline, Table, Dashboard, and Map views on Premium ($10/user/mo)
- Unlimited Butler automation runs on Premium
- Advanced checklists on Standard+
Pricing
| Plan | Price (annual) | Notes |
|---|---|---|
| Free | $0 | 10 boards/Workspace, 250 automations |
| Standard | $5/user/mo | Unlimited boards, 1,000 automations |
| Premium | $10/user/mo | All views, unlimited automations |
| Enterprise | $17.50/user/mo | Workspace administration |
Pros
- Cheapest paid PM tier on this list ($5/user)
- Free plan is genuinely usable for small teams
- Multiple views unlocked on Premium ($10/user)
- Easy to onboard — minimal training
Cons
- Limited to kanban-style thinking — not great for Gantt or timeline-heavy work
- No native marketing-specific features
- Power-Ups (extensions) often free but some cost extra
- Reporting and analytics are basic
Best for: Solo marketers and small teams (under 5) who need lightweight visual planning and don't want enterprise pricing.
7. HubSpot Marketing Hub — Best with Built-in CRM + Automation
At a glance — HubSpot Marketing Hub
- Pricing: Free Tools → Starter $9/seat/mo → Professional $890/mo (3 seats, 2,000 contacts) → Enterprise $3,600/mo (5 seats, 10,000 contacts)
- Category: Marketing automation + CRM
- Best for: Marketing teams wanting CRM + email + landing pages + planning in one stack
- G2 rating: 4.5/5 (14,011 reviews)
HubSpot Marketing Hub isn't a planning tool — it's a full marketing operating system. Email automation, landing pages, forms, ads management, CRM integration, and campaign analytics live together. If you're already a HubSpot shop, the planning calendar and campaign features come included.
Key features
- Marketing email, landing pages, forms (all tiers)
- Marketing automation workflows (Professional+)
- Campaigns reporting with revenue attribution (Professional+)
- Built-in CRM (free across the platform)
- Social media management (Professional+) — Facebook, Instagram, LinkedIn, X, YouTube, Pinterest
Pricing
| Plan | Price (annual) | Contacts | Seats |
|---|---|---|---|
| Free Tools | $0 | Limited | Unlimited free users |
| Starter | $9/seat/mo | 1,000 | Per seat |
| Professional | $890/mo | 2,000 | 3 included, $45/extra |
| Enterprise | $3,600/mo | 10,000 | 5 included, $75/extra |
Pros
- Replaces 4–5 tools with one stack
- Strong campaign reporting tied to revenue
- Free CRM included
- Highest review count of any marketing tool (35,510 across all HubSpot products on G2)
Cons
- Professional has a $3,000 mandatory onboarding fee
- Marketing contacts pricing escalates fast ($250/mo per additional 5,000)
- Overkill for teams without CRM needs
- Enterprise onboarding is $7,000 one-time
Best for: Mid-market marketing teams that want CRM + automation + planning unified, and have budget for the full HubSpot stack.
PostPlanifyManage All Your Social Accounts Without the Chaos
Schedule posts, track performance, and collaborate with your team.
8. CoSchedule — Best Marketing Calendar + Social
At a glance — CoSchedule
- Pricing: Free Calendar → Social Calendar $19/user/mo (annual) → Agency Calendar $59/user/mo (annual) → Content Calendar custom → Marketing Suite custom
- Category: Marketing calendar + social scheduler
- Best for: Marketing teams that want calendar + social publishing in one tool
- G2 rating: 4.4/5 (256 CoSchedule overall; 4.3/5 with 152 reviews for Marketing Suite specifically)
CoSchedule is positioned as a marketing calendar with social media baked in. The free tier covers 1 social profile; paid tiers add multi-profile scheduling, agency client calendars, and full marketing suite functionality on custom-priced enterprise tiers.
Key features
- Free Calendar with 1 user, 1 social profile, drag-and-drop calendar
- Social inbox on Agency Calendar across all networks (Facebook + Instagram only on Social Calendar)
- 1,600+ AI project templates
- ReQueue social automation on Social Calendar+
- White-label features and social approvals on Agency Calendar
Pricing
| Plan | Price (annual) | Social Profiles | Users |
|---|---|---|---|
| Free Calendar | $0 | 1 | 1 |
| Social Calendar | $19/user/mo | 3 (+$5/extra) | Up to 3 |
| Agency Calendar | $59/user/mo | 5 (+$5/extra) | Up to 3 |
| Marketing Suite | Custom | Custom | Custom |
Pros
- Free tier is genuinely usable for solo marketers
- Marketing calendar + social in one interface
- Unlimited client calendars on Agency
- White-label for agencies on Agency+
Cons
- X (Twitter) profiles NOT included on Social Calendar — requires Agency Calendar ($59/user/mo)
- Per-user pricing — 3-person team on Social Calendar = $57/mo before extra profiles
- Extra social profiles cost $5/mo each
- Marketing Suite pricing requires sales call
Best for: Marketing teams that want a calendar-first workflow with social scheduling and don't need X/Twitter on the entry plan.
9. Planable — Best for Visual Content Review + Approvals
At a glance — Planable
- Pricing: Free (50 lifetime posts) → Basic $39/workspace/mo → Pro $59/workspace/mo → Enterprise custom
- Category: Content collaboration + approvals
- Best for: Marketing teams and agencies where content approval is the central workflow
- G2 rating: 4.6/5 (937 reviews)
Planable is built around content collaboration. Visual previews show posts exactly as they'll appear on each platform, real-time comments live alongside the content, and approval workflows are the core feature — not an afterthought.
Key features
- Visual content preview matching each platform's native look
- 2 approval workflow types on Basic, 3 on Pro, multi-level on Enterprise
- Unlimited users on all plans
- Feed, Calendar, Grid views (Pro), List view (Enterprise)
- Analytics and Engagement available as add-ons ($9/$5 per workspace/mo)
Pricing
| Plan | Price | Posts/Month | Social Pages/Workspace |
|---|---|---|---|
| Free | $0 | 50 lifetime | 4 |
| Basic | $39/workspace/mo | 60 | 4 |
| Pro | $59/workspace/mo | 150 | 10 |
| Enterprise | Custom | Unlimited | Custom |
Pros
- Best-in-class visual content previews
- Unlimited users on all paid plans
- Strong approval workflow design
- Free plan with full collaboration features
Cons
- Per-workspace pricing — agencies with many clients pay per workspace
- Post limits on all plans except Enterprise (60 on Basic, 150 on Pro)
- Analytics and Engagement are paid add-ons
- No native AI caption generation or image generation
Best for: Marketing teams and agencies where the core daily workflow is visual content review and multi-step approvals.
10. Hootsuite — Best Enterprise Social + Planning
At a glance — Hootsuite
- Pricing: Standard $249/user/mo → Advanced $499/user/mo → Enterprise custom (30-day free trial)
- Category: Social media management
- Best for: Enterprise marketing teams that need social + listening + compliance integrations
- G2 rating: 4.3/5 (7,109 reviews)
Hootsuite is the enterprise incumbent for social media management. For marketing teams that need brand monitoring, competitor benchmarking, employee advocacy, and compliance integrations alongside scheduling, Hootsuite covers the breadth.
Key features
- Up to 10 social accounts on Standard, unlimited on Advanced
- Brand and competitor monitoring (7-day lookback Standard, 30-day Advanced)
- Bulk scheduling up to 350 posts (Advanced)
- Team approval workflows (Advanced)
- Add-ons: Employee Advocacy (Amplify), Listening (Talkwalker), Review Management, Salesforce integration
Pricing
| Plan | Price | Social Accounts | Users |
|---|---|---|---|
| Standard | $249/user/mo | 10 | 1 (each extra $249) |
| Advanced | $499/user/mo | Unlimited | 1 (each extra $499) |
| Enterprise | Custom | Custom | Custom |
Pros
- Mature feature depth — listening, advocacy, compliance, SSO
- 30-day free trial (longest on this list)
- Best for compliance-driven industries (finance, pharma, government)
- Strong analytics on Advanced
Cons
- Most expensive entry on this list — $249/user/mo
- Per-user pricing compounds fast (5 users on Advanced = $2,495/mo)
- Bulk scheduling and approval workflows locked to Advanced
- No free plan since 2023
Best for: Enterprise marketing teams with compliance requirements and budget for $249–$499/user/mo.
11. Buffer — Best Lightweight Social-First Planning
At a glance — Buffer
- Pricing: Free (3 channels) → Essentials $6/channel/mo → Team $12/channel/mo
- Category: Social scheduler
- Best for: Solo marketers and small teams planning content channel-by-channel
- G2 rating: 4.3/5 (1,071 reviews)
Buffer is one of the simplest social schedulers in the category. Marketing teams that don't need an enterprise PM tool can use Buffer's calendar and tagging to plan content per channel without standing up a separate tool.
Key features
- Free plan supports 3 channels with 10 scheduled posts per channel
- Unlimited scheduling on paid plans
- AI Assistant on all plans
- Community inbox (Instagram, Facebook, LinkedIn only)
- Content approval workflows on Team plan
- 11 platforms including Bluesky, Mastodon, Google Business
Pricing
| Plan | Price | Channels | Users |
|---|---|---|---|
| Free | $0 | 3 | 1 |
| Essentials | $6/channel/mo | Unlimited | 1 |
| Team | $12/channel/mo | Unlimited | Unlimited |
Pros
- Lowest entry price for paid social planning
- Clean, fast interface
- Unlimited users on Team
- Free plan is genuinely useful for solo marketers
Cons
- Per-channel pricing scales fast (10 channels on Team = $120/mo)
- No native multi-step or multi-approver workflows
- Community inbox limited to 3 networks
- Essentials is single-user only
Best for: Solo marketers and small teams who want lightweight social planning at the lowest per-channel cost.
12. Airtable — Best Customizable Database + Calendar
At a glance — Airtable
- Pricing: Free → Team $20/seat/mo → Business $45/seat/mo → Enterprise Scale custom (annual billing)
- Category: Database + workflows
- Best for: Marketing teams that want to build a custom planning system
- G2 rating: 4.6/5 (3,268 reviews)
Airtable is a spreadsheet-database hybrid that becomes a marketing planning system once you set it up. Calendar views, Gantt, Kanban, gallery — same data, multiple ways to see it. The flexibility is the feature, but it requires upfront setup work.
Key features
- Calendar, Gantt, Kanban, Gallery, Timeline views on Team+
- 50,000 records per base on Team (up from 1,000 on Free)
- 25,000 automation runs/month on Team
- 20GB attachments per base on Team
- Marketplace of pre-built templates including marketing campaign trackers
Pricing
| Plan | Price (annual) | Records/Base | Automations |
|---|---|---|---|
| Free | $0 | 1,000 | Limited |
| Team | $20/seat/mo | 50,000 | 25,000/mo |
| Business | $45/seat/mo | Higher limits | Higher limits |
| Enterprise Scale | Custom | Unlimited org units | Custom |
Pros
- Most flexible planning system on this list
- Strong template marketplace
- Multiple views from a single data source
- Strong G2 rating (4.6/5)
Cons
- Requires upfront setup — not turnkey
- Per-seat pricing scales fast (5 seats on Team = $100/mo)
- No native social scheduling or marketing-specific automation
- Business plan jumps to $45/seat/mo
Best for: Operations-minded marketing teams that want to build a custom planning system rather than fit into a vendor's framework.
13. Wrike — Best for Agencies with Client Portals
At a glance — Wrike
- Pricing: Free → Team $10/user/mo (2–15 users) → Business $25/user/mo (5–200 users) → Pinnacle custom → Apex custom (annual billing, USD as of January 2026)
- Category: Project management (agency-focused)
- Best for: Marketing agencies managing multiple clients
- G2 rating: 4.2/5 (4,529 reviews)
Wrike is purpose-built for service businesses — agencies, marketing teams, and consultancies. Custom item types, request forms, client portals, and resource planning are core, not bolt-ons. If your team bills by the hour, Wrike fits.
Key features
- Interactive Gantt charts (Team+)
- Shareable dashboards (Team+)
- Workspace templates (Business+)
- AI Essentials on Team, AI Elite features on Business+
- Wrike Integrate and bi-directional Sync on Apex
Pricing
| Plan | Price (annual) | Users |
|---|---|---|
| Free | $0 | Unlimited |
| Team | $10/user/mo | 2–15 |
| Business | $25/user/mo | 5–200 |
| Pinnacle | Custom | Not specified |
| Apex | Custom | Not specified |
Pros
- Hard upper limit on Team plan (15 users) prevents accidental upsells
- Strong agency-focused features (request forms, dashboards)
- Free plan has unlimited users
- Built-in time tracking and resource planning on higher tiers
Cons
- Lowest G2 rating among PM tools on this list (4.2/5)
- Team plan capped at 15 users — forced upgrade at 16
- Business jumps to $25/user/mo
- Interface feels dated compared to Asana/monday.com
Best for: Marketing agencies (10–50 people) that need request intake, time tracking, and client-facing portals.
PostPlanifyManage All Your Social Accounts Without the Chaos
Schedule posts, track performance, and collaborate with your team.
What to Look For in Marketing Planning Software
Six criteria separate planning tools that survive past month three from ones your team abandons:
- Workflow & task management. Can the tool handle dependencies, assignees, and due dates without spreadsheet workarounds? PM tools (Asana, Monday, ClickUp, Wrike) win here.
- Calendar + scheduling visibility. A monthly calendar view across all channels is non-negotiable for marketing. CoSchedule, Notion, Airtable, and any tool with a calendar view qualify.
- Approval & collaboration. Multi-stakeholder review is where most plans break down. Planable, PostPlanify (Premium+), and Asana Advanced have real approval workflows.
- Templates & briefs. Reusable campaign templates save 5–10 hours per campaign. ClickUp (1,000+), CoSchedule (1,600+ AI templates), and Asana lead here.
- Integrations. Your planning tool needs to talk to Google Drive, Slack, Figma, and whatever execution layer you use. Asana, Monday, ClickUp have the deepest integration ecosystems.
- Reporting & visibility. Can leadership see what's on the calendar without joining every meeting? Dashboards on Asana Advanced, monday.com Standard, ClickUp Business, or PostPlanify reports (Premium+) cover this.
PM Tool + Social Tool: Why Most Marketing Teams Need Both
A planning tool tells you what's going out. A social tool actually publishes it. The fastest-moving marketing teams run both, in different layers:
- Plan in: Asana, monday.com, ClickUp, Notion, or Wrike — wherever your team already tracks tasks
- Calendar in: CoSchedule, Notion calendar view, or the social scheduler's content calendar
- Execute social in: PostPlanify, Buffer, or Hootsuite — with the approval workflow that matches your team size
- Report in: The execution layer's analytics (PostPlanify reports across all 10 platforms, Hootsuite Advanced exports, or HubSpot campaigns)
The trap is trying to make a PM tool do social scheduling natively (it can't), or trying to make a social tool handle cross-functional campaign briefs (it shouldn't). Each layer is a different job. Pick the right tool per layer and integrate via Slack/Zapier or native integrations — not by overloading one tool.
PostPlanifyManage All Your Social Accounts Without the Chaos
Schedule posts, track performance, and collaborate with your team.
FAQ: Marketing Planning Software
What is marketing planning software?
Marketing planning software is any tool that helps marketing teams coordinate campaigns, plan content, track tasks, and visualize timelines across channels. It ranges from general project management tools (Asana, monday.com, ClickUp) to marketing-specific calendars (CoSchedule, Planable) to all-in-one marketing automation platforms (HubSpot Marketing Hub).
Do I need both a PM tool and a social scheduler?
For most marketing teams of 5+ people, yes. PM tools handle the campaign brief, task assignment, and timeline visibility — the upstream layer. Social schedulers handle the actual publishing, approval, and analytics — the execution layer. Trying to do both jobs with one tool typically means either the planning is shallow or the social publishing is clunky.
What's the difference between marketing planning and project management software?
General PM tools (Asana, monday.com, ClickUp, Trello) are channel-agnostic — you can plan a product launch, an HR initiative, or a marketing campaign with the same toolset. Marketing-specific planning tools (CoSchedule, Planable, HubSpot Marketing Hub) include features tailored to marketing workflows: marketing calendar views, social scheduling, campaign performance reporting, content approval flows.
What's the cheapest marketing planning tool?
Trello at $5/user/mo (annual) is the cheapest paid PM tier. Buffer at $6/channel/mo is the cheapest paid social scheduler. CoSchedule's Free Calendar covers 1 user and 1 social profile at no cost. For combined planning + execution, PostPlanify Growth at $79/mo billed yearly ($99/mo monthly) handles 15 social accounts and 3 team members on flat pricing.
Can one tool replace my entire marketing stack?
Realistically, no. HubSpot Marketing Hub gets closest — CRM, email automation, landing pages, social, and analytics in one platform — but starts at $890/mo for Professional and includes a $3,000 mandatory onboarding fee. Most teams under 50 people are better off pairing a focused PM tool with a focused social scheduler and an email tool.
Is Asana good for marketing teams?
Asana is one of the most widely-used PM tools in marketing teams, especially for cross-functional campaign planning. The Starter plan ($10.99/user/mo) covers timeline views, forms, and dashboards. Advanced ($24.99/user/mo) adds goals, portfolios, and approvals/proofing — which marketing teams use for OKR tracking and creative review.
How do agencies handle marketing planning for multiple clients?
The two main models: (1) per-client workspaces in a tool like PostPlanify (5 workspaces on Growth, 15 on Premium, 50 on Scale), Planable (per-workspace pricing), or CoSchedule Agency (unlimited client calendars); (2) tag-based separation within a single PM workspace using Asana Advanced or Wrike Business. The workspace approach is cleaner for client billing; the tag approach is cheaper for small agencies.
What's the best free marketing planning tool?
Trello's Free plan (10 boards per Workspace, 250 automation runs/month), Notion's Free plan (unlimited collaboration), and ClickUp's Free Forever (60MB storage) are the strongest free tiers among PM tools. CoSchedule's Free Calendar covers 1 social profile. Buffer's Free plan covers 3 channels with 10 scheduled posts each. Planable's Free plan allows 50 total posts.
Do marketing planning tools have approval workflows?
Yes — but only on mid-tier and higher plans. Asana Advanced includes approvals/proofing. Planable's Basic plan includes 2 approval types. PostPlanify Premium ($199/mo or $159/mo billed yearly) includes multi-approver workflows with rejection notes. CoSchedule Agency Calendar ($59/user/mo) includes social approvals. Buffer Team ($12/channel/mo) includes content approval workflows. See my guide to social media tools with approval workflows for a deeper dive.
How do I plan a marketing campaign across multiple channels?
The typical workflow: (1) create the campaign brief and timeline in a PM tool (Asana, monday.com, ClickUp); (2) assign tasks per channel — copy, design, paid, social; (3) load social content into a scheduler (PostPlanify, Buffer, Hootsuite) tied to the campaign timeline; (4) route content through an approval workflow before publishing; (5) report on campaign performance from the execution layer's analytics. Tools that try to do all five steps in one place usually do at least one of them poorly.
Related Reading
- PostPlanify Pricing
- Best Social Media Management Platform
- Best Social Media Scheduling Tools
- Best Content Calendar Tools
- Best Editorial Calendar Tool
- Best Social Media Tools with Approval Workflows
- Best Social Media Collaboration Tools
- Social Media Management Workflow
- Best Social Media Management Tools for Agencies
- Best Social Media Management Tools for Marketing Teams
- Best Social Media Management Tools for Teams
- Social Media Tools With No Per-Seat Fees
PostPlanifyManage All Your Social Accounts Without the Chaos
Schedule posts, track performance, and collaborate with your team.
About the Author
Hasan Cagli
Founder of PostPlanify, a content and social media scheduling platform. He focuses on building systems that help creators, businesses, and teams plan, publish, and manage content more efficiently across platforms.
