"White label" is the most expensive phrase in agency software, and the most loosely used. It is also one of the few line items that changes what you can charge, which is why it shows up in every agency pricing model conversation. Some tools include genuine white-labeling in a standard plan. Others charge an add-on on top, and the add-on can cost more than the plan it sits on. Several gate it behind sales-quoted Enterprise contracts, and a few advertise "branded reports" that still carry the vendor's watermark.
I compared 10 social media management platforms on what actually gets white-labeled, at which plan tier, and at what real monthly cost. Every pricing claim below is verified against the vendor's published pricing. Where a tool's white-label depth is undisclosed, I say so instead of guessing.
This article covers platform-level white-labeling: branded dashboards, client notifications, custom domains, and reports together. Franchise HQs branding a dashboard for franchisees rather than clients should start with the multi-location and franchise tools comparison instead. If you only need branded PDF deliverables, the narrower comparison is here: best social media tools with white-label reports. For the business model behind reselling social media services under your brand, see white-label social media management explained.
Quick Answer: Best White Label Social Media Management Tools
- Best white label for agencies serving local businesses: PostPlanify. The Scale plan brands every client-facing surface: the dashboard clients log into, approval requests, notification emails, and reports, with the "Powered by" line removed everywhere. It is part of the plan rather than an add-on or a sales call, and it starts at $59/mo for your first client workspace with 8 social accounts and unlimited team members. See the white-label platform overview.
- Custom domain and custom email, cheapest: Cloud Campaign. $199/mo Team includes both, plus 5 brand workspaces and unlimited users.
- Deepest white label on the broadest platform: Sendible, but it costs $648/mo ($299 Elite plan + a $349/mo white-label add-on) for branding Cloud Campaign includes at $199.
- Cheapest flat price at a large roster: SocialPilot: white-label reports from $100/mo, "advanced white label" at $200/mo flat with 50 accounts and unlimited users. Shallower branding, but the price stops moving however many clients you add.
- Avoid if white label is the requirement: Metricool, Agorapulse, and HeyOrca all gate white-labeling behind sales-quoted Custom/Enterprise plans. Buffer and Later don't offer it at all.
What "White Label" Actually Means in a Social Media Tool
Vendors use one term for five different things. Before comparing prices, know which surfaces a tool actually brands:
| Surface | What it means | Who offers it |
|---|---|---|
| White-label reports | Your logo, colors, and footer on PDF reports and shared report pages, no vendor branding | Most common: PostPlanify (Scale), Cloud Campaign, SocialPilot, Vista Social, Zoho Social (Agency) |
| Branded dashboard | Clients log into an interface carrying your logo, brand name, and colors | PostPlanify (Scale), Cloud Campaign (Team), Sendible (add-on), Loomly (Beyond), SocialPilot (Ultimate) |
| Branded notifications | Approval requests and report emails carry your brand instead of the vendor's | PostPlanify (Scale), Sendible (add-on) |
| Custom domain | The platform runs on app.youragency.com instead of the vendor's URL | Cloud Campaign (Team), Sendible (add-on), Loomly (branded subdomain), Vista Social (Scale) |
| Branded email domain | Notification emails send from your domain, not just carrying your logo | Cloud Campaign (Team), Sendible (add-on) |
Three pricing models matter just as much as the features:
- Included in a plan: white label is bundled into a published plan price (PostPlanify Scale, Cloud Campaign, SocialPilot, Vista Social, Loomly, Zoho Social Agency). Usually the shallowest, since several of these brand reports and stop there. The exceptions are PostPlanify, which brands the dashboard, emails and approval pages from $59/mo, and Cloud Campaign, which adds a custom domain and email domain at $199/mo.
- Published add-on: white label costs a stated amount on top of a plan. Only Sendible does this now, at $349/mo on top of a $299/mo Elite plan, rising to $800/mo on Enterprise.
- Sales-gated: white label requires a quote (Metricool, Agorapulse, HeyOrca, and typically Hootsuite and Sprout Social at enterprise level). You cannot budget for it without a call.
The trap is assuming "included" means the same thing everywhere. An included plan that only brands reports leaves the dashboard your client logs into carrying the vendor's name, which is usually the surface that matters most. Ask which surfaces are covered before you compare prices.
At a Glance: White Label Social Media Tools Compared
| Tool | Lowest white-label plan | Real monthly cost | What gets branded | Model |
|---|---|---|---|---|
| PostPlanify | Scale | $59/mo (1 workspace) | Dashboard + client emails + approval pages + reports, no "Powered by" | Included |
| Cloud Campaign | Team | $199/mo (5 workspaces) | Dashboard + custom domain + email domain + reports | Included |
| Sendible | Elite + add-on | $648/mo total | Branding, logo, email customization, custom domain, client dashboard | $349/mo add-on |
| SocialPilot | Premium / Ultimate | $100 / $200/mo | White-label reports / advanced white label | Included |
| Vista Social | Scale | $449/mo | White-label setup (reports, branding) | Included |
| Loomly | Beyond | $332/mo ($249/mo yearly) | Branded subdomain, custom logo, favicon | Included |
| Zoho Social | Agency | $275/mo | White-label reports + client dashboards | Included |
| Metricool | Custom (Enterprise) | Sales-quoted | White-label reports | Gated |
| Agorapulse | Custom | Sales-quoted (per-user below) | White-label reports | Gated |
| HeyOrca | Enterprise | Sales-quoted | Custom branding | Gated |
"Real monthly cost" = the minimum you actually pay to get white-label, including required add-ons.
How I Evaluated These Tools
Weighted criteria, in order of impact on an agency's decision:
| Criterion | Weight | What I checked |
|---|---|---|
| White-label depth | 30% | Which surfaces get branded: reports, dashboard, notifications, domain |
| Real cost to unlock | 25% | Published plan price + required add-ons, not the marketing headline |
| Pricing model | 20% | Flat-rate vs. per-user vs. per-client; published vs. sales-quoted |
| Platform completeness | 15% | Scheduling, analytics, inbox, approvals included alongside white label |
| Transparency | 10% | Is the white-label offering documented publicly, or "contact sales"? |
All pricing was verified in September 2026 against each vendor's public pricing page. Ratings are from G2 unless noted.
1. PostPlanify: Best White Label for Agencies Serving Local Businesses
PostPlanify puts white label in its Scale plan, where it covers every surface a client actually touches rather than just the PDF at the end of the month. It is part of the plan, not an add-on and not a sales conversation: you pick Scale and it is on.
What gets branded goes past the PDF. Your agency name, logo and colours run across the whole app, so clients log in to your product. Approval requests and notification emails go out under your agency name. Reports carry your branding end to end. And every client-facing surface drops the "Powered by" line entirely, which several tools on this list charge extra to remove or do not offer at all.
Pricing is per client workspace, and the rate falls as you add clients: $59 for the first, then progressively less as the roster grows. Scale workspaces hold 8 social accounts each, and team members and client reviewers are unlimited on every plan, so headcount never moves the bill.
At a glance: PostPlanify
- White-label cost: included in Scale, from $59/mo
- What gets branded: dashboard, client emails, approval pages, PDF reports and share pages, no "Powered by" anywhere
- Scale limits: 8 social accounts per workspace, unlimited users
- Also on Scale: dedicated 1:1 onboarding, migration help, priority human support
- Trial: 7-day free trial + 14-day money-back guarantee
What it actually costs:
| Client workspaces | Monthly | Billed yearly (per month) | Social accounts |
|---|---|---|---|
| 1 | $59 | $47 | 8 |
| 3 | $157 | $125 | 24 |
| 5 | $255 | $203 | 40 |
| 10 | $450 | $358 | 80 |
| 20 | $740 | $588 | 160 |
Pros:
- White label is in the plan, not bolted on. Sendible charges $349/mo on top of a $399/mo plan for comparable branding
- Brands four surfaces (dashboard, emails, approval pages, reports) where Loomly, Zoho and Metricool brand reports and stop there
- No "Powered by" on any client-facing surface, which Loomly and Zoho do not match
- Unlimited team members and client reviewers, where Agorapulse charges $99 to $199 per user and Zoho charges per seat. See the full list of tools with no per-seat fees
- Self-serve, no demo call, unlike Metricool, Agorapulse and HeyOrca
- Scale includes migration help and 1:1 onboarding, so switching is not a weekend of manual reconnecting
Cons:
- No custom domain. The branded dashboard and share pages run on PostPlanify URLs. If app.youragency.com is the requirement, Cloud Campaign and Sendible are the only real options here
- Notification emails carry your brand inside, but the sender address is PostPlanify infrastructure
- The price scales with clients. Cloud Campaign's flat $199 is cheaper from your fourth workspace, and Sendible's flat $648 overtakes PostPlanify at fourteen
- Branding is agency-level, not per-client, so multi-tenant resellers wanting per-client theming should look at specialist reporting tools
- Newer platform with a smaller public review base than decade-old incumbents
Verdict: the right pick for agencies running a handful of local-business clients who want the whole experience branded, not just the reporting. Past four clients the flat-price tools cost less, though none of them brand the approval pages your clients spend their time in. The white-label feature page shows exactly what clients see.
For more: PostPlanify pricing · White-label reports guide
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2. Cloud Campaign: Cheapest Custom Domain and Branded Email
Cloud Campaign is built white-label first rather than bolting branding onto a scheduler, and it is the only tool here that includes a custom domain and a white-labeled email domain in a published plan price. On Team at $199/mo you get a branded dashboard on your own domain, emails sending from your domain, white-labeled reports, and even branded pitch materials, with five brand workspaces and unlimited users.
At a glance: Cloud Campaign
- White-label cost: $199/mo (Team, standard white-labeling) or $299/mo (Agency, advanced white-labeling)
- What gets branded: dashboard, subdomain, custom domain, email domain, reports, marketing materials and pitch deck
- Team limits: 5 brand workspaces, unlimited users
- Extra workspaces: $29/mo each on Team, $35/mo on Agency
- Rating: Capterra 4.9/5 (146 reviews), highest-rated product in its Capterra category
| Plan | Monthly | Yearly (per month) | Brand workspaces | White label |
|---|---|---|---|---|
| Freelancer | $49/mo | $41/mo | 1 | No |
| Team | $199/mo | $165/mo | 5 | Standard |
| Agency | $299/mo | $249/mo | 5 | Advanced |
How it compares: the custom domain and email domain are the draw, and nothing else here delivers both at this price. Sendible brands the same two surfaces and charges $648/mo; Cloud Campaign is $199 with five workspaces included. PostPlanify is cheaper below four workspaces ($59 to $157) but has no custom domain, so the two rarely compete for the same agency. The trade-offs are platform breadth rather than branding: it is a scheduling-and-reporting tool for agencies, not a full suite, there is no native mobile app, and workspace six onward is an extra $29/mo.
Verdict: the default recommendation if a custom domain is the requirement and you do not need a deep social inbox or native mobile. Agencies that need the broader platform tend to trade the domain for it.
Learn more: Cloud Campaign pricing · compare against PostPlanify's Scale plan
3. Sendible: Deep White Label on the Broadest Platform
Sendible pairs the deepest white-label surface list with the broadest platform on this comparison: custom branding, logo, email customization, and a custom domain, the full "clients genuinely cannot tell" package, sitting on top of 90 profiles and a mature inbox.
The catch is the price structure. White label is a paid add-on at $349/month on Elite, rising to $800/month on Enterprise, and it's only available on those two plans. The real minimum to white-label Sendible is $648/month.
At a glance: Sendible
- White-label cost: $299/mo (Elite) + $349/mo add-on = $648/mo
- What gets branded: custom branding, logo, email customization, custom domain
- Elite plan limits: 90 profiles, unlimited users (Sendible removed per-seat pricing across all plans)
- Rating: G2 4.5/5 (899 reviews); Trustpilot 2.3/5
- Trial: 14-day free trial, no card required
How it compares: Sendible matches Cloud Campaign on the two hardest surfaces (custom domain and custom email) and beats it on platform breadth, with 90 profiles, a Priority Inbox and deeper reporting. It loses badly on price: $648/mo against Cloud Campaign's $199 for the same two branded surfaces. Reddit users managing smaller agencies consistently call the add-on cost prohibitive, and some report switching to tools that bundle white label into standard plans.
What users say: the add-on cost is the recurring complaint in agency reviews, not the platform. Sendible scores G2 4.5 on the product itself, while smaller agencies consistently flag the white-label surcharge as the reason they look elsewhere.
Verdict: the right choice if a custom domain is non-negotiable and the budget clears $648/mo. If you need a custom domain but not Sendible's platform breadth, Cloud Campaign does the same branding for $449/mo less.
Learn more: Sendible pricing breakdown · Sendible reviews analysis · best Sendible alternatives for more options
4. SocialPilot: Cheapest Flat Price at a Large Roster
SocialPilot is the flat-price anchor of this list. White-label reports are included from the Premium plan at $100/mo (25 accounts, 6 users), and the Ultimate plan at $200/mo adds "advanced white label" with 50 accounts and unlimited users. Only PostPlanify's Scale plan starts lower, at $59, and that price climbs as you add clients where SocialPilot's does not.
At a glance: SocialPilot
- White-label cost: $100/mo (reports) / $200/mo (advanced white label)
- Ultimate limits: 50 accounts, unlimited users
- Extras: additional accounts $4/mo each, extra users $5/mo (Standard/Premium)
- Rating: G2 4.5/5 (841 reviews); Trustpilot 2.4/5
How it compares: the best price-to-white-label ratio once you are past a handful of clients, since $200 covers 50 accounts and unlimited users however many brands you run. The trade-off is depth and specificity: SocialPilot's published materials say "white label reports" and "advanced white label" without detailing every branded surface, and the platform's analytics and inbox are lighter than the tools above it on this list. Unlimited users on Ultimate is a genuine differentiator for larger teams on a budget.
Verdict: the right pick when a flat price across a large roster beats platform depth. Agencies that outgrow its analytics tend to move up-market.
Learn more: SocialPilot pricing breakdown · SocialPilot reviews analysis · best SocialPilot alternatives for more options
5. Vista Social: White Label Setup on the Scale Plan
Vista Social includes "white label setup" on its Scale plan at $449/mo (70 profiles, 4 users, unlimited AI). Its marketing positions the white-label offering around brand integration, customizable reports, branded notifications, and custom-domain deployment.
At a glance: Vista Social
- White-label cost: $449/mo (Scale plan, included)
- Scale limits: 70 profiles, 8 users, unlimited AI credits
- Rating: G2 4.8/5 (1,071 reviews); Trustpilot 4.1/5
- Watch for: X/Twitter is a $29/mo add-on; social listening +$75/mo; employee advocacy +$199/mo
How it compares: the pick among included-white-label plans if profile count is your constraint, since 70 profiles on one plan is the most here. Cloud Campaign bundles deeper branding (custom domain plus email domain) for $150 less, but caps at 5 workspaces before add-on fees, so the choice turns on whether you need breadth of profiles or depth of branding. The catch is the add-on bill underneath it: X posting is $29/mo, listening is $75/mo, and employee advocacy is $199/mo, so the real number depends on your client mix rather than the headline. The G2 rating is the strongest on this list. Users praise generating white-label reports without third-party tools; some note the most granular analytics sit in higher tiers.
Verdict: a genuinely strong agency platform, and the best included-white-label option for a large profile count, provided the add-on economics (especially paid X access) fit your client mix.
Learn more: Vista Social pricing breakdown · Vista Social reviews analysis · best Vista Social alternatives for more options
6. Loomly: Custom Branding With a Pricing Cliff
Loomly's custom branding (branded subdomain, custom logo, and custom favicon) is included on the Beyond plan at $332/mo ($249/mo billed annually), with 60 accounts and unlimited users.
At a glance: Loomly
- White-label cost: $332/mo ($249/mo yearly) on Beyond
- What gets branded: branded subdomain, custom logo, favicon
- Beyond limits: 60 accounts, unlimited users
- Rating: G2 4.6/5 (1,793 reviews); Trustpilot 1.7/5
How it compares: the branded subdomain is partial custom-domain territory without Sendible's add-on, though Cloud Campaign gives you a full custom domain for $133/mo less. The structural problem is the $267/mo cliff between Starter ($65/mo, no branding) and Beyond ($332/mo): there's no middle tier, so white label forces the full jump. Loomly also lacks a social inbox, and Threads/Bluesky aren't supported.
Verdict: worth shortlisting if a branded subdomain matters and your team is large (unlimited users). The missing inbox means many agencies still pair it with another tool, which undercuts the single-platform math.
Learn more: Loomly pricing breakdown · Loomly reviews analysis · best Loomly alternatives for more options
7. Zoho Social: White Label Reports on Agency Plans
Zoho Social includes white-label reports and client management dashboards on its Agency plans: $275/mo for 10 brands and 5 members, or $400/mo (Agency Plus) for 30 brands.
At a glance: Zoho Social
- White-label cost: $275/mo (Agency, 10 brands) / $400/mo (Agency Plus, 30 brands)
- Extras: additional seats $10–13/mo each
- Rating: G2 4.6/5 (2,870 reviews)
How it compares: solid value if you're already in the Zoho ecosystem, and the brand-count model (10 or 30) is easy to map to a client roster. The white-label scope is reports plus client dashboards, with no published branded-notification or custom-domain offering, and per-seat charges accumulate as the team grows. AI limits are tight (80 credits/mo on Premium-level features) with no AI image generation.
Verdict: a reasonable included-white-label pick at the $275 price point, strongest for Zoho-stack agencies. Less compelling as a standalone platform decision.
Learn more: Zoho Social pricing breakdown · Zoho Social reviews analysis · best Zoho Social alternatives for more options
8. Metricool: White Label Only on Sales-Quoted Custom Plans
Metricool is excellent value for analytics-heavy solo marketers and small teams, but white-label reports exist only on the Custom (Enterprise) plan, which is sales-quoted. Free, Starter (from $25/mo), and Advanced (from $54/mo) all exclude it.
- White-label cost: sales-quoted (Custom plan only)
- Rating: G2 4.5/5; Trustpilot 4.2/5
- Watch for: "unlimited" publishing is capped by fair-use at 600 posts/brand/mo; X/Twitter costs $5/mo per account on Starter/Advanced
Verdict: if white label is on your requirements list, Metricool's published plans can't deliver it: you're negotiating a custom contract. Shortlist it for analytics value, not for white-labeling.
Learn more: Metricool pricing breakdown · Metricool reviews analysis · best Metricool alternatives for more options
9. Agorapulse: Branded Exports on Standard, White Label on Custom
Agorapulse offers "branded report exports" starting on its Standard plan ($99/user/mo): logo-on-a-PDF territory, not white label. Genuine white-label reports require the Custom plan (contact sales).
- White-label cost: sales-quoted (Custom plan)
- Pricing model warning: all plans are per-user, so a 5-person team on Professional is $745/mo before white label enters the conversation
- Rating: G2 4.5/5 (967 reviews); Trustpilot 4.0/5
Verdict: a polished inbox-first platform, but the per-user model plus sales-gated white label makes it one of the most expensive paths to a branded client experience on this list.
Learn more: Agorapulse pricing breakdown · Agorapulse reviews analysis · best Agorapulse alternatives for more options
10. HeyOrca: Custom Branding Is Enterprise-Only
HeyOrca prices per calendar (per client workspace) at $59/mo Basic and $149/mo Pro, which agencies like for cost mapping. But custom branding is Enterprise-only: Basic and Pro don't include it at any add-on price.
- White-label cost: sales-quoted (Enterprise only)
- Rating: G2 4.8/5 (284 reviews)
- HeyOrca's own review community points agencies needing white label toward other tools: its per-calendar model and approval workflows are the draw, not branding
Verdict: great client-approval UX, wrong tool if white label is a requirement below Enterprise scale.
Learn more: HeyOrca pricing breakdown · HeyOrca reviews analysis · best HeyOrca alternatives for more options
Tools That Don't Fit the White Label Requirement
- Buffer and Later: no white-label option at any tier.
- Hootsuite and Sprout Social: white-label capabilities are enterprise-territory, sales-quoted engagements; there's no published self-serve path. See best Hootsuite alternatives and best Sprout Social alternatives.
- Vendasta: a white-label reseller marketplace rather than a social media tool. From $79/mo you can resell social alongside reputation and listings products under your brand, but the social scheduling itself is thinner than anything ranked above. Worth a look if reselling a bundle matters more than the publishing workflow.
- Statusbrew: its white-label tier-gating isn't publicly disclosed, so I can't verify what you'd get at which price; treat any claim with a demo-call confirmation.
The Real Cost Math
The headline plan price and the cost-to-white-label are different numbers.
Sorted by what you'd actually pay:
Costs below assume a 5-client agency, since white label is an agency purchase and per-workspace tools price differently at different roster sizes.
| Tool | Advertised plan | Real white-label cost/mo (5 clients) | Hidden step |
|---|---|---|---|
| SocialPilot | $100–200 | $100–200 | None |
| Cloud Campaign | $199 | $199 (5 workspaces included) | Workspace 6+ is $29/mo each |
| Zoho Social | $275 | $275+ | Per-seat fees add up |
| PostPlanify | $59+ | $255 (Scale, 5 workspaces) | Rate per workspace falls as you add clients |
| Loomly | $332 | $332 ($249 yearly) | $267/mo cliff from Starter |
| Vista Social | $449 | $449+ | X posting is a $29/mo add-on, and Scale caps users at 4 |
| Sendible | $299 | $648 | +$349/mo white-label add-on on Elite, $800/mo on Enterprise |
| Metricool / Agorapulse / HeyOrca | $25–199 | Unknown | Sales-quoted Custom/Enterprise |
PostPlanify's number moves with your roster: $59 at one client, $157 at three, $255 at five, $450 at ten, $740 at twenty. The flat-price tools stay put, so Cloud Campaign becomes cheaper from your fourth workspace and Sendible from your fourteenth. Buy on roster size, not on the headline.
Three patterns worth noticing:
- The cheapest advertised price is rarely the cheapest white-label price. Sendible advertises $299 but white-labels at $648. Metricool advertises $25 but white-labels at "call us." The inverse also holds: Cloud Campaign's $199 buys a custom domain that costs $648 at Sendible.
- Per-user pricing compounds against agencies. Agorapulse at $99–199 per user and Zoho's per-seat charges multiply with headcount. PostPlanify and SocialPilot Ultimate do not charge per person, so a growing team doesn't change the bill; Vista Social does not either, but its Scale plan hard-caps you at 4 users.
- Only one tool still charges an add-on. Sendible wants $349/mo on top of a $399/mo plan. Everything else folds white label into a plan price, and price tracks depth poorly: PostPlanify Scale brands four surfaces from $59, while Loomly at $332 and Zoho at $275 mostly brand reports. Check the surfaces, not the label.
FAQ
What is the best white label social media management tool?
It depends on roster size and whether you need a custom domain. For a small roster of local-business clients, PostPlanify brands the most surfaces for what you pay: the Scale plan starts at $59/mo and covers the dashboard, client emails, approval pages and reports, with no "Powered by" left anywhere and unlimited team members. From four clients up, Cloud Campaign's flat $199/mo Team plan costs less and adds a custom domain and branded email domain, which PostPlanify does not offer. Sendible buys the deepest branding on the broadest platform but costs $648/mo. If you only need branded PDFs and the lowest flat price at a large roster, SocialPilot's $200/mo Ultimate plan wins. Avoid Metricool, Agorapulse, and HeyOrca if white label is the requirement: all three gate it behind sales-quoted plans.
What is a white label social media management tool?
A social media management platform that lets an agency replace the vendor's branding with its own, on client-facing reports, the dashboard clients log into, notification emails, and sometimes the domain itself. Clients see the agency's brand; the vendor's software runs invisibly underneath.
Which social media tools include white label without an add-on?
Six: PostPlanify (Scale, from $59/mo, and the only one that brands approval pages), Cloud Campaign (Team, $199/mo, the only one including a custom domain and email domain), SocialPilot (Premium $100/mo for reports, Ultimate $200/mo for advanced white label), Vista Social (Scale, $449/mo), Loomly (Beyond, $332/mo for branded subdomain and logo), and Zoho Social (Agency, $275/mo for reports and client dashboards). Only Sendible still charges an add-on, at $349/mo on top of its $299/mo Elite plan and $800/mo on Enterprise. Metricool, Agorapulse, and HeyOrca gate it behind sales-quoted plans.
What's the cheapest white label social media management tool?
On entry price, PostPlanify's Scale plan at $59/mo for one client workspace, which brands the dashboard, emails, approval pages and reports. At any real roster size the answer changes: SocialPilot's $200/mo Ultimate plan is flat across 50 accounts and unlimited users, so it works out cheaper per client for anyone managing more than a handful.
Which white label tools support a custom domain?
Cloud Campaign is the cheapest: its $199/mo Team plan includes a custom domain and a white-labeled email domain, with 5 brand workspaces. Sendible includes a custom domain in its $349/mo white-label add-on (on the $299/mo Elite plan, $648/mo total). Loomly's Beyond plan includes a branded subdomain. Vista Social markets custom-domain deployment as part of its Scale-plan white label ($449/mo). PostPlanify does not currently offer custom domains: its branded dashboard and report share pages run on PostPlanify URLs.
Is white label worth paying extra for?
If clients log into the platform or receive its reports and emails, yes: a consistent agency brand across those touchpoints supports your positioning and your pricing. The real question is what you are paying for. Depth varies far more than price does. PostPlanify at $59/mo and Cloud Campaign at $199/mo both brand the dashboard your client logs into; Loomly and Zoho at $332 and $275 mostly brand reports. Price the surfaces you actually need against your client count rather than sorting by headline.
Do any free social media tools offer white labeling?
No. Free plans (Metricool Free, HeyOrca Free, Zoho Social Free) exclude white-label features across the board. White label is consistently a paid, mid-to-top-tier feature because it exists specifically so your clients never see the vendor's brand.
Bottom Line
- A small roster of local-business clients: PostPlanify Scale from $59/mo. The only tool here that brands the approval pages alongside the dashboard, emails and reports, with unlimited team members. $59 at one client, $157 at three.
- Over 14 clients on the broadest platform: Sendible at a flat $648/mo, which stops scaling with your roster and adds custom domain and custom email on top.
- Four or more clients, or a custom domain: Cloud Campaign at a flat $199/mo, which also brands your email domain. Sendible if you need the broader platform with it, or Loomly's branded subdomain at $332/mo as the middle path.
- Tightest budget: SocialPilot at $100–200/mo, flat at any roster size and cheaper than everything else here. You give up dashboard and notification branding.
- Already shortlisted a gated tool (Metricool, Agorapulse, HeyOrca): get the white-label price in writing on the sales call before you commit the migration.
Once the tool is chosen, the branding only pays off if the reports land well: see how to create a social media report and the KPIs agencies actually report to clients.
White label is the moment your software stops being a tool and starts being infrastructure for your brand. The thing to price is not whether it is bundled or an add-on, but how many client-facing surfaces it actually covers and what that costs at your roster size.
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About the Author
Hasan Cagli
Founder of PostPlanify, a content and social media scheduling platform. He focuses on building systems that help businesses, agencies, and teams plan, publish, and manage content and social media more efficiently across platforms.
